Lash 'N Roll Mascara
$8
Curling mascara for visibly lifted lashes














What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
Why you'll love it:
- Gives your lashes maximum curl and lift
- Double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- Vegan and cruelty-free
Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
SKU: 83073
Net. Wt. 0.32 oz. ( 9.2 g)
Ingredients
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, peg-100 stearate, phenoxyethanol, nylon-12, aminomethyl propanol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, sodium benzoate, silica, tocopherol,May Contain
black iron oxide (ci 77499), yellow iron oxide (ci 77492), red iron oxide (ci 77491), titanium dioxide (ci 77891),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Curling Mascara:
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes.
- Use the longer bristles to comb through lashes to separate and lift.
- Layer a second or third coat for maximum curl before the first coat has dried.
Read more about How To Choose the Right Mascara For You
What is the best mascara to curl and lift lashes?
Curling, lifting mascara is the best mascara to curl and lift lashes as it helps your lashes stay up and helps make your eyes appear bigger! e.l.f.’s Lash 'N Roll Mascara features a curved and double-sided silicone brush to give you extreme lift. The shorter bristles hold onto the formula while the longer bristles lift, separate, and evenly coat each lash.
What does a curling mascara do?
Curling mascara holds your lashes up and keeps them nice and bouncy, like a hair mousse for your lashes. As you apply the product, this mascara curls your lashes and pushes them out and up. Two coats of mascara is ideal for curling your lashes so it doesn’t weigh them down.
Does curling mascara really work?
Yes, curling mascara is specially designed to lift and curl your lashes, giving them a longer and more dramatic look. Curling mascaras can be effective in creating the appearance of longer, lifted lashes by using a unique formula that helps to hold a curl while the curved brush helps to create a beautiful curl that lasts all day.
How do you use curling mascara?
To apply curling mascara, start at the base of your lashes and wiggle the wand back and forth as you move toward the tips. Then, use the curved side of the wand to lift and curl your lashes upward. For best results, apply a second coat after the first one has dried. To ensure an extra curl, we recommend curling your lashes before applying mascara.
What is the difference between volumizing and curling mascara?
Volumizing mascara is designed to add thickness and fullness to your lashes, making them appear more dense and dramatic. On the other hand, curling mascara is formulated to lift and curl your lashes, creating a more open-eyed look. It typically has a curved brush and a formula that helps hold the curl in place throughout the day. While both types of mascara can enhance your eyelashes, they focus on different aspects of how you want your eyelashes to look - volume versus curl.
You May Love
Average Customer Ratings (5713)
Rating Snapshot
Most helpful favorable review
2 years ago
Shannonleigh
Roll n Lash Mascara
FINALLY! An affordable mascara that check all of the boxes. I wore it through Dr's appt, an MRI, crying, & it never budged until I took my makeup off at 7pm. With water... I think this is a tubing mascara. It applies beautifully & holds the curl. However, I do wish it added volume!!
125 of 130 people found this helpful
Most helpful critical review
2 years ago
Melissa H
Won't break the bank
The packaging and applicator are nice. The product itself is very buildable. I have three coats on and there is no clumping/flaking. I personally enjoy a mascara that gives a lot of fullness over length. This mascara did not in any way curl my lashes. It wears nice and was easy to apply, so I gave it three stars. I will say for the price point it is a decent mascara.
62 of 72 people found this helpful
1 - 8 of 5713 Results
Ollie Poo
Reviews
1
Votes
0
3 hours ago
Amazing
I have tried so many mascaras and I can never find one that does not make my lashes stick out or feel heavy this one does nether which makes this amazing my lashes always feel great and not dry after and is so light weight and this in any color is amazing they should make colored ones and I refuse to use any other mascara except this one
Helpful?
Reviews
1
Votes
1
2 days ago
so good!
as a barista i have steam and moisture on my skin all day and this is the first mascara that didn’t melt right off! highly recommend
Helpful?
BigHurtGirl
Reviews
1
Votes
1
2 days ago
5 hours of Crying Later
I bought this literally yesterday. Working today thought, heck, let’s try this out before I *need* it incase it sucks. It does not. I was immediately stoked about the lift and curl. It’s so pretty. No clumps and chunks or sticking together. But, I am a girly with big feeling and tend to cry a lot. I wasn’t expecting to cry today. But, so it goes. I have been SOBBING on and off for five hours and this stuff looks like I just put it on???? How??? I’m ONLY wearing the mascara- not eyeliners, not setting spray. I find often mascaras will say tear proof or water proof but after like four tears it’s at least clumpy, sticky, or running. Shout out this stuff. Absolutely outstanding. Was so impressed I stopped crying and feeling sad to write this.
Pros - Beauty
High Quality, Easy to Apply, Long Lasting, Great Value, Effective
Best Uses - Beauty
Special Occasion, On-the-go, Daily Use
Quality of Product
Value of Product
Helpful?
elflovwforever
Reviews
1
Votes
0
2 days ago
Wait a minute 🫢✨
Got this mascara and tried it around december, and I hated it. It was sticky and I didn’t like the lack of volume it gave my lashes. Sure they looked long and curved but so thin & sparse. I added it to my elf collection but I have not used until recently. AND GIRL WAIT A MINUTE I randomly tried it the other day and ITS AMAZING I wish i gave it a second chance sooner! The formula has dried and is less sticky, and to enhance volume I just line my waterline with a bit of eyeliner. I have found myself reaching for it everyday this week! 🫶🏻
Helpful?
Jerryo_hairy
Reviews
1
Votes
0
2 days ago
Better than my dior
This is so comfortable to wear and it looks amazing. It's easy to come off without smudging.
Helpful?
SarahAshley8999
Reviews
1
Votes
0
2 days ago
Lash ‘N Roll Mascara 👏
This product is very high quality and definitely works extremely well to curve lashes. I also love that it is long lasting throughout the day without having to reapply. This makeup product is perfect for my everyday natural routine! Highly Recommend this affordable mascara!
Helpful?
MsDavis
Location
Central Texas
Reviews
2
Votes
1
Fashion Style
Casual
Age
65 or Over
Makeup Expertise
Advanced
Eye Color
Green
Skin Tone
Medium
Skin Type
Combination
3 days ago
My Fav Mascara!
This mascara is my favorite, it makes my 65 yo lashes long and beautiful!
Pros - Beauty
High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Good Pigmentation
Best Uses - Beauty
Daily Use
Quality of Product
Value of Product
Helpful?
holszzhhz
Reviews
1
Votes
0
4 days ago
Favourite everyday mascara!
I love this, after curling lashes this definitely ensure length and speaker are lashes allowing them to fan out beautifully
Helpful?
1 - 8 of 5713 Results
1 - 8 of 14 Results
Laargy
·8 months ago
Is this a tube mascara?
the elf team
·7 months ago
This is not a tubing mascara - please check our Lash XTNDR if you are looking for tubing.
Helpful?
1234gracie
·1 year ago
what is the difference between waterproof and water resistence
345592
·1 year ago
waterproof doesn't come off in water AT ALL, and water resistant basically comes off a little in the water. this mascara stays on pretty well in water but not as good as waterproof would
Helpful?
1234gracie
·1 year ago
Is this mascara waterproof?
abij
·1 year ago
Does this mascara work well on straight or downwards lashes? Would it hold a curl on straighter lashes?
Consue
·1 year ago
Is this mascara oil free?
Elfenthusiast
·1 year ago
How do you recommend removing this mascara?
Addy28
·1 year ago
Is this mascara good for really sensitive eyes? almost all mascaras make my eyes watery and i really wanna try this but i’m scared my eyes will react!
the elf team
·1 year ago
This mascara is generally good for sensitive eyes, however results may vary by individual.
Helpful?
meanieweanir
·2 years ago
Is this mascara waterproof?
the elf team
·2 years ago
This is water resistant, not waterproof. We have Lash It Loud and Big Mood available in waterproof.
Helpful?
1 - 8 of 14 Results