Power Grip product images

Long-lasting makeup stick meets
refreshing hyaluronic acid.
The priming power is yours—own it.

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Ready to
e.l.f. skin?

Level-up the clean + kind way with
game-changing, high-performance skincare.

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all things camo.

Explore the OGs you love and newness you
need to get your hands on.

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Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

images of liquid mettallic eyeshadow, 16 hr camo concealer collection and instant lift brow pencil

certified cruelty-free.

Vegan and cruelty-free always,
but now it's official, official.

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