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trick or treat
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Slay your Halloween look with e.l.f.
bestsellers and exclusive makeup kits.

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e.l.f. fans glow hard for our new complexion
booster—most shades are already gone!
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images of liquid mettallic eyeshadow, 16 hr camo concealer collection and instant lift brow pencil

allure best of beauty
2022 winners

Putty Bronzer is the best budget bronzer
and Brow Lift is the Best Brow Gel (Clear).

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Clean beauty should be readily accessible to all, that’s why our award-winning makeup and skincare continues to be available at affordable drugstore prices. Always vegan, our professional quality cosmetics are filled to the brim with cruelty-free goodness, and never tested on animals – garnering the Leaping Bunny! stamp of approval. In efforts to reduce our environmental impact, e.l.f. Cosmetics launched Project Unicorn, a commitment to stripping down cluttered packaging for more sustainable options. Since 2019, e.l.f. has eliminated over one million pounds of excess packaging waste.
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