Power Grip product images

Long-lasting makeup stick meets
refreshing hyaluronic acid.
The priming power is yours—own it.

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Ready to
win
with
e.l.f. skin?

Level-up the clean + kind way with
game-changing, high-performance skincare.

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all things camo.

Explore the OGs you love and newness you
need to get your hands on.

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welcome to the
beauty-verse

Get instant access right here and wow.
Where everyone can own their beauty, without compromise.

#elfingamazing
images of liquid mettallic eyeshadow, 16 hr camo concealer collection and instant lift brow pencil

We're DOUBLE-
certified cruelty-free.

Vegan and cruelty-free always,
but now it's official, official.

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