Jen is wearing Brow Pomade,
Let's e.l.f.ing Do This Palette in Light-Medium,
XXtra Lip Duo in Bring it On Brown,
Mist Me?, & Poreless Putty Primer

GET YOUR E.L.F. TOGETHER

Power-packed forumulas and fresh shades
curated
by the beauty boss herself.

MEET JEN

I'm obsessed with creating
quality beauty products
that
are accessible to everyone.
And no one has
mastered that
more than e.l.f.

INSPO BEHIND
OUR COLLAB

NEW!

XXTRA LIP DUO $8

Perfectly paired lipstick and liner shades in
creamy forumlas for a rich, matte finish.

Add to Bag

NEW!

BROW PROMADE $8

Set, define and hold brows (and flyaways!)
in
place with this clear brow gel.

Add to Bag

NEW!

LET'S E.L.F.ING DO THIS PALETTE $14
2 SHADES

The all-in-one palette for achieving
an effortlessly
chic look.

Add to Bag

NEW!

ZERO EFFORT LINER $5
2 SHADES

Cream-to-powder pencil that can be
used as eyeliner or smudged out for a
diffused eyeshadow look.

Add to Bag

NEW!

MIST ME? $8

Moisturized skin and refresh makeup
with an
irresistible coconut scent.

Add to Bag

SHOP THE FULL
COLLECTION

XXTRA LIP DUO

$8

ZERO EFFORT LINER

$5

LET'S E.L.F.ING DO THIS PALETTE

$14

BROW POMADE

$6

MIST ME?

$8

XXTRA LIP KIT

$20

PASS ON
THE POWER

It's important for me to pay it forward
and
help young budding entrepreneurs
with their
ideas and dreams.

Jen is wearing XXtra Lip Duo in Red-y to Go,
Let's e.l.f.ing Do This Palette in Light-Medium,
Zero Effort Liner in Jet Set Black,
Brow Promade,
& Poreless Putty Primer

#ELFMADE

Meet the #elfmade bosses Jen selected to
debut the collection and tell their stories.

Jen is wearing Brow Pomade, Let's e.l.f.ing Do This Palette
in Light-Medium, Zero Effort Liner in Brown to Earth,
XXtra Lip Duo in Se.l.f. Made Pink & Poreless Putty Primer

Jen is wearing Brow Pomade,
Let's e.l.f.ing Do This Palette
in Light-Medium,
Zero Effort Liner in Brown to Earth,
XXtra Lip Duo in Se.l.f. Made Pink & Poreless Putty Primer

GIVE BACK
TO GIRLS INC.

Show off your power pose with the
hashtag #elfmade and
an e.l.f.ism like
'be your best e.l.f.' Tag another e.l.f.
confident boss to do the same! For
every post, e.l.f. AND Jen
will donate
$1 to Girls Inc.*

LEARN MORE ABOUT GIRLS INC.

Jen

@jenatkinhair

#elfmade story

Jen Atkin is a businesswoman, trailblazer, and hairstylist to A-list celebs, but her success didn’t arrive overnight. From years of e.l.f.ing hard work, humility, and drive, she has made her entrepreneurial and personal dreams come true.

PRAGATHI
GURUPRASAD

@PRAGATHIGURU

#elfmade story

Actress, singer, model & chai lover. Graduating from UCLA and pursuing a career in entertainment fill-time in the middle of the pandemic felt especially difficult. Pragathi hopes not only to excel in the industry but also to encourage South Asians of the next generation to boldly express themselves in their career choices.

IRINEL
DE LEON

@HAIRINEL

#elfmade story

Hairstylist & cat mom. From crunching numbers to curling hair, Irinel AKA Hairinel ditched her finance career by moonlighting at a high-end New York salon while still working full time. She has a growing celeb roster and one marathon under her belt— nothing can holder her back.

STEPH
GRIFFIN

@STEPHMARIEGRIFFIN

#elfmade story

Artist and body positive queen. After struggling to determine what to study, Steph graduated with a degree that meant little to her. It was about a year ago that she finally found her passion for art. “I’ve made lifelong friends, new skills, and an entire new life for myself. I did that. I remind myself every day that I deserve to be here.”

NAJA
CRAWFORD

@NAJABLU

#elfmade story

Model by day, yogi by night, & pun-prodigy on the weekends. Naja started Yogalittle to create a safe space to support the next generation in flowing through life, one breath at a time. Her most precious purpose in life: planting seeds in each child’s social-emotional garden.

NOVA
FOX

@HINOAFOX

#elfmade story

“I am a photographer, but more importantly a mother of a child with autism.” Nova works from home balancing her career with her role as a mother, teacher and therapist for her child. “I am not where I want to be yet, but I know I’m on the right track.” A positive attitude and a love for Creativity keep her motivated.

GIRLS INC.

@GIRLSINC

Inspiring ALL girls to be strong, smart, and bold Girls Inc. provides educational and mentorship opportunities that lift girls up, encourage them to use their voices, and prepare them to succeed with confidence.

*Maximum donation $50,000.
Only applicable to posts made through May 2021.