Eye Enhancing Mascara

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You asked, we listened! We improved the formula, and brush head for enhanced performance and application. This light-reflecting, shimmer mascara is designed to enhance and complement the color of your eyes. The swirl applicator grabs lashes to add volume and remove clumps.

#81452

How To Use

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Use applicator base for bold volumized look, followed by the smaller tip for a neat finish. 

Ingredients

Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Calcium Sodium Borosilicate, Propylene Glycol, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Silica, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Tin Oxide, Acrylates Copolymer, Hydroxyethylcellulose

MAY CONTAIN:

DC Black 2 (CI 77266), Mica (CI 77019), Titanium Dioxide (CI 77891) 

You asked, we listened! We improved the formula, and brush head for enhanced performance and application. This light-reflecting, shimmer mascara is designed to enhance and complement the color of your eyes. The swirl applicator grabs lashes to add volume and remove clumps.

#81452

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Use applicator base for bold volumized look, followed by the smaller tip for a neat finish. 

Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Calcium Sodium Borosilicate, Propylene Glycol, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Silica, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Tin Oxide, Acrylates Copolymer, Hydroxyethylcellulose

MAY CONTAIN:

DC Black 2 (CI 77266), Mica (CI 77019), Titanium Dioxide (CI 77891) 

Cruelty free and vegan
Eye Enhancing Mascara is rated 3.2 out of 5 by 81.
Rated 1 out of 5 by from The worst! Worst mascara ever! I hate that the stores are replacing the regular 3 in 1 with this mess. It’s either more suited for a child’s kit for dress up or for strippers. Very cheap and childish with glitter/sparkles in your lashes. This is a fail. Please allow the stores to restock the regular 3 in 1 mascara. And if something isn’t broken, don’t try to fix it! Just because other companies have 5000 mascaras in their line doesn’t mean you have to copy. Stick to what works, or come up with something brand new not change what’s old and still works.
Date published: 2020-05-15
Rated 5 out of 5 by from Love the sparkle! I tried this on a whim and really like it quite a lot. I love that it is not too thick - it does not clump which I find very refreshing and hard to find in many mascaras. I only see one color on here and notice some reviews talking about various colors, but regardless, I am very happy I tried this! I recommend it for a light, everyday, clump-free mascara.
Date published: 2020-04-24
Rated 4 out of 5 by from Glitter. Love this mascara I had to look twice when I noted the glitter in it so cute the brush is really good too love the hunch in the middle so can get the middle lashes properly such a good mascara
Date published: 2020-03-28
Rated 3 out of 5 by from Needs layering Just tried out this mascara today. Tbh I never like a new mascara as I always find them too runny for a few days. So will be interesting to see if this thickens. It doesn't add much if any volume but does a lot of length. After 4 layers I finally got a more desired look. The colour has a shimmer to it when it catches the light.
Date published: 2020-02-08
Rated 5 out of 5 by from I think this is my new favorite mascara. I don't really wear makeup often and if i do i usually just opt for a more natural look. This mascara does that. It lengthens your lashes and volumizes them to an extent but not as much as say, the benefit roller lash. It still is really good though at least for me. Only thing is that it doesn't hold the curl of my lashes which is weird. It also has some glitter which i love!! It's not clumpy AT ALL and is so smooth to put on. Love it!!
Date published: 2019-11-06
Rated 1 out of 5 by from Extreme eye irritability I never really write reviews, but I've never had an experience with a product as horrifying as this!! I bought this last month to try out, since it was great value, but never bothered to try it. I decided to test it last night and it was an awful experience! I had to apply so many layers before it even began to look like I was wearing any mascara, but even then it was really clumpy and wouldn't dry. I left it for around an hour but it was still super sticky and made my bottom eyelashes stick to my top ones so at this point the mascara was leaving black marks underneath my eyes and on my eyelids too. When I cleaned it all up a bit and went out, my eyes had started burning really badly, and my right eye was in too much pain to open, so I came home early to sort it out. All my eyelashes were completely clumped together, and my eye has still remained bloodshot. I left the left eye for a bit longer with the mascara, just to see whether it could have been anything else that could have irritated my eyes, but removed it when it began having the same result as the right eye. May I add how difficult the mascara is to remove? Even when wet, the mascara grips your eyelashes and makes it practically impossible to remove. Never again!
Date published: 2019-11-03
Rated 5 out of 5 by from LOVE IT! I picked this up 3 days ago and as soon as I tried it, I was hooked! No clumping, smearing, or flaking! AND it has "sparkling effects" which is amazeballs!
Date published: 2019-10-28
Rated 4 out of 5 by from Insane length! This was actually one of my free gifts with a purchase. I was very surprised to see how much I liked it, considering I don't generally wear a lot of make up, and mascara isn't something I use due to my already long lashes (which already press against my glasses), but I decided to try it out. Wowza. My lashes became so long that they PUSHED my glasses down my nose. PUSHED. It wasn't so much a volume enhancing mascara, and it wasn't a great thing to wear with my glasses, but on contact days or days I have work, I'm definitely planning on using it again.
Date published: 2019-10-12
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Is it waterproof? I have a very hard time taking it off

Asked by: anae
This is not a waterproof product. If you are having an issue removing it, we suggest that you use an oil based makeup remover or even baby oil, or coconut oil to remove easily.
Answered by: the elf team
Date published: 2020-06-09

Does the new formula have a traditional wand or a silicone brush head? Thanks :)

Asked by: OkDaniMUA
The wand is traditional (not silicone).
Answered by: the elf team
Date published: 2019-06-12

If this mascara is "new" why are there questions from 2 yrs ago? I want to know if it's actual glitter in this mascara? What colors are best for green eyes? I saw others complain black is for brown eyes

Asked by: GreenEyez
They reformulated their mascaras so that's why the reviews are from a few years back. I would love to see some more recent reviews as well :)
Answered by: OkDaniMUA
Date published: 2019-01-02

What color is this mascara, is it black or does it come in colors?

Asked by: chibball
It only comes in the shade Black.
Answered by: the elf team
Date published: 2019-01-02

I'm looking for the blue mascara, I placed a order  back in the spring. Very happy happy with product.

Asked by: Frances
We do not currently carry blue mascara, however we will definitely take your suggestion into consideration for future product development.
Answered by: the elf team
Date published: 2018-07-15

Will you be bringing back your lengthening & defining mascara?

Asked by: Pat 55
We apologize, this product has been discontinued. We do have an essential lengthening & defining mascara.
Answered by: the elf team
Date published: 2017-01-27
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