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How do I apply eyeshadow?

Eye makeup, especially eyeshadow palettes, are the most exciting creative tool in your makeup kit—there are so many types of shadows including cream, powder, and eyeshadow sticks and so many textures including neutral and matte shades, shimmer and metallic finishes that can all be combined for all eye colors. Below is a basic technique for applying eyeshadow. Once you master the basics, there’s no limit to the looks you can create!

  1. Start by selecting a base shade—something close to your skin tone such as pearl, beige, or peach. Use an flat eyeshadow brush and sweep this shade over your lids and up to your brow bone.

  2. Next, select a darker color in the same family as your base color. If you started with a beige eyeshadow, for example, use a medium or dark brown shade. With a domed blending brush, sweep the darker shadow along your eye socket, following the shape of your eye between your brow bone and eyelid. This darker shade will contour and define your eye. Next, with a small, flat eyeshadow brush, use a darker shade to line your upper and lower lash lines and use the brush to lightly blend/smudge the powder or cream formula.

  3. Finally, place a light, shimmery powder, or cream eyeshadow directly under the brow and in the inner corner of each eye for a bit of illumination. To simplify the process, work with a mini eyeshadow palette which contains all of the shades you need in one place.

How do I apply eyeshadow on hooded eyes?

The challenge of applying eyeshadow to hooded eyes comes from the fact that little to none of the eyelid is visible when the eye is open. So, it’s difficult to see eyeshadow on the eyelid. Below are some tips to making the most of your shadow if you have hooded eyes. Place the base powder or cream above the crease, thereby extending the color to a place where it can be seen. Apply a lighter shade from a neutral or nude eyeshadow palette beneath the brow to lighten, brighten and highlight the entire eye. You can also extend your shadow outward from the outward corners of each eye for a winged effect. Finally, apply with your eyes open rather than closed or half closed to get the best sense of the finished look.

What are the best eyeshadow shades for blue eyes?

Because blue is a cool color, warm shades will provide intense contrast and really help your blue eyes pop! Good choices include orange, warm brown, peach, and terracotta. If you prefer to harmonize your blue eyes, choose a high pigment shadow (powder, or cream) shades of blue, plum, purple or berry.

What are the best eyeshadow shades for green eyes?

Green eyes generally contain flecks of gold or red, so shades in the gold or copper family are very flattering. Maroon, coral, orange, brick and rose gold are all great choices. Green eyes can also look dramatic in purple eyeshadow colors such as lavender, lilac, violet, plum, or magenta. For a subtle, natural look, choose tones of warm neutrals such as beige or brown.

What are the best eyeshadow shades for hazel eyes?

Since hazel eyes are a blend of green and brown, there is a wide range of eyeshadow colors that can be flattering. Browns, golds, and greens will enhance the richness of hazel eyes. Bronze eyeshadows will complement the warmth of hazel eyes. And purple eyeshadow colors such as plum and violet will create dramatic contrast.