Illuminating Face Primer

$8

Silky face makeup primer for a luminous glow

Illuminating Face Primer
Illuminating Face Primer New Packaging
Illuminating Primer Swatch and Texture
Radiant Glow with Subtle Shimmer
Customer Review: "It's to the point where I don't even need foundation."
Model Before and After Applying Illuminating Primer
Customer Review: "One of my must haves! Love it and can't be without it!"
Illuminating Face Primer,
Illuminating Face Primer,
Illuminating Primer

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

Same formula, new look!

What it is: A face primer that smooths, brightens, and preps your skin for makeup, while also leaving it with a radiant, luminous finish.

Why you'll love it:

  • Silky cream formula smooths and brightens skin
  • Delivers sheer coverage with a subtle shimmer
  • Preps skin for a flawless, long-wear makeup application
  • New look features packaging reduction of over 35%!

Get glowing—this face primer multitasks to prep your skin for a flawless makeup application, while also delivering a smooth finish with subtle golden shimmer. The silky cream formula glides on with ease, providing sheer coverage that brightens skin and lets your complexion will glow from within.

Great for: Normal, combination, dry, and dull skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

SKU: 83404

Same formula, new look!

What it is: A face primer that smooths, brightens, and preps your skin for makeup, while also leaving it with a radiant, luminous finish.

Why you'll love it:

  • Silky cream formula smooths and brightens skin
  • Delivers sheer coverage with a subtle shimmer
  • Preps skin for a flawless, long-wear makeup application
  • New look features packaging reduction of over 35%!

Get glowing—this face primer multitasks to prep your skin for a flawless makeup application, while also delivering a smooth finish with subtle golden shimmer. The silky cream formula glides on with ease, providing sheer coverage that brightens skin and lets your complexion will glow from within.

Great for: Normal, combination, dry, and dull skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

SKU: 83404

Illuminating Face Primer

$8

Silky face makeup primer for a luminous glow

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free
3.7Based on 137 Reviews
Quality
3.7
Value
3.9

Summary

5 Stars
47%
4 Stars
18%
3 Stars
9%
2 Stars
9%
1 Star
18%


Most helpful favorable review

7 years ago

Rocky mt belle

Improves my skin

I have been using this product For 4 years. I love this Product, I think It makes My skin look dewy And gets rid of redness and blotchiness on my skin. It Works well With my foundation. Looks like I am not wearing make up.

48 of 52 people found this helpful



Most helpful critical review

7 years ago

Miss_Lovelie

Not a fan

I brought this item because I love highlighters and brightening products, but this is just yellow glitter in a bottle. I don't know how I expected it to be 'illuminating', but I see what they mean now. So if you like a lot of shimmer, then this is for you.

88 of 91 people found this helpful


Quality
1.0
Value
1.0

Location

Austin

Reviews

1

Votes

0

30 days ago

CLBell

What Happened to Elf? This is horrible.

I love my Elf cosmetics but this Illuminating Face Prime is horrible! Not kidding. First of all, the product didn't come out when you pumped the bottle. I took off the top and there was no pipe attached to the top...all that was in there was thick goop. I tried to use it and it was cakey and dry. No illumiation at all. It's going in the trash.

Helpful?


Quality
5.0
Value
5.0

Best Uses

Daily Use, Normal Skin

Location

Pa

Reviews

1

Votes

0

Fashion Style

Casual

Age

45 to 54

Makeup Expertise

Advanced

Skin Tone

Light

Skin Type

Combination

2 months ago

Lizz76

Nice light texture

Easy to apply.went on smooth & even, with a soft glow , Not sticky

Helpful?


Quality
5.0
Value
5.0

Pros

Easy to Apply, Lightweight, Long Lasting, Great Value

Best Uses

Oily Skin, Special Occasion, Dry Skin, Daily Use

Location

LYFORD, TX

Reviews

1

Votes

0

Fashion Style

Casual

Age

45 to 54

Makeup Expertise

Intermediate

Eye Color

Hazel

Skin Tone

Light

Skin Type

Combination

3 months ago

Rachi91

Love it!

This is my first time using elf cosmetics. Primer goes on so smooth and makes my skin look alive.

Helpful?


Quality
4.0
Value
4.0

Pros

Easy to Apply, Lightweight

Best Uses

Special Occasion, Dry Skin

Location

Okla

Reviews

1

Votes

1

Fashion Style

Casual

Age

45 to 54

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Light

Skin Type

Oily

3 months ago

Theqjb

A little too much glow

I understand the sun kissed highlighted glow is on trend. However, for my age or my comfort level this primer has just a little too much shimmer for my taste. That shouldn’t take away from the quality of the product though. That’s just my personal preference. It does feel very silky going on.

Helpful?


Quality
5.0
Value
5.0

Pros

Easy to Apply, Lightweight, Long Lasting, Great Value, Versatile, Good Pigmentation

Best Uses

Special Occasion, Dry Skin, On-the-go, Daily Use, Normal Skin

Location

Mountain View, Arkansas

Reviews

1

Votes

0

Fashion Style

Athletic

Age

45 to 54

Makeup Expertise

Intermediate

Eye Color

Green

Skin Tone

Light

Skin Type

Combination

3 months ago

Gemini12983

Nice Glow!

I bought the illuminating face primer and I really like it. It gives your skin a nice glow. I have dry skin so it goes on smooth and doesn’t flake.

Helpful?


Reviews

1

Votes

0

4 months ago

593739

Beautiful

When putting it on it can seem scary but don’t worry because once your makeup is on top it shows that natural glow

Helpful?


Quality
5.0
Value
5.0

Pros

High Quality, Easy to Apply, Long Lasting, Great Value, Versatile, Good Pigmentation, Effective

Best Uses

Oily Skin, Special Occasion, Dry Skin, On-the-go, Daily Use, Normal Skin, Sensitive Skin

Location

Corpus Christi, TX

Reviews

1

Votes

3

Fashion Style

Casual

Age

55 to 64

Makeup Expertise

Intermediate

Eye Color

Blue

Skin Tone

Light

Skin Type

Normal

5 months ago

Sexy at 57

Brightens my 57 year old skin

I have good skin and minimal wrinkles but my skin looked a little darker under the eyes. This primer is superb to bring my skin alive.

Helpful?


Quality
5.0
Value
5.0

Pros

Easy to Apply, Lightweight, Long Lasting, Effective

Best Uses

Daily Use

Location

Cleveland, OH

Reviews

2

Votes

2

Fashion Style

Casual

Age

55 to 64

Makeup Expertise

Intermediate

Eye Color

Green

Skin Tone

Light

Skin Type

Dry

6 months ago

Mamajam

Feels wonderful

This primer feels wonderful and holds make up very well.

Helpful?


1 - 8 of 137 Results