Illuminating Face Primer
$8
Silky face makeup primer for a luminous glow
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
Same formula, new look!
What it is: A face primer that smooths, brightens, and preps your skin for makeup, while also leaving it with a radiant, luminous finish.
Why you'll love it:
- Silky cream formula smooths and brightens skin
- Delivers sheer coverage with a subtle shimmer
- Preps skin for a flawless, long-wear makeup application
- New look features packaging reduction of over 35%!
Get glowing—this face primer multitasks to prep your skin for a flawless makeup application, while also delivering a smooth finish with subtle golden shimmer. The silky cream formula glides on with ease, providing sheer coverage that brightens skin and lets your complexion will glow from within.
Great for: Normal, combination, dry, and dull skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are Vegan and Cruelty Free.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
SKU: 83404
Net. 0.47 FL. OZ. (14ml)
Ingredients
cyclopentasiloxane, cyclohexasiloxane, dimethicone crosspolymer, dimethicone, dimethicone/vinyl dimethicone crosspolymer, silica, silica dimethyl silylate, phenoxyethanol,May Contain
mica, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), manganese violet (ci 77742), red 40 lake (ci 16035), blue 1 lake (ci 42090), ultramarines (ci 77007), chromium oxide greens (ci 77288), tin oxide (ci 7786),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use Illuminating Primer:
- Apply to clean skin prior to makeup application to prep skin. Use a small amount and blend evenly on your face.
Read more about which face primer is best for your skin type.
What is illuminating face primer?
Illuminating face primer gives your skin a smooth canvas for easy makeup application. It also helps your makeup stay in place while achieving a radiant, glowy complexion.
Should I use illuminating primer?
If you want the perfect base for makeup application while also having a soft, healthy glow to your skin, then absolutely use an illuminating primer.
What face primer gives the best glow?
The primer that gives the best glow is e.l.f. Illuminating Primer! Its weightless formula helps to fill in fine lines and refine your complexion while imparting a radiant glow with a hint of shimmer. Once you apply this glow primer, your makeup will last all day.
What is the difference between illuminating primer and other face primer?
There are several types of face primers, each serving different purposes. Most primers smooth and even out skin to create an ideal base for applying foundation. But illuminating primer also adds a subtle sheen to your skin, giving your complexion a glowy finish with the use of luminescent particles.
Illuminating Face Primer
$8
Silky face makeup primer for a luminous glow
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
7 years ago
Rocky mt belle
Improves my skin
I have been using this product For 4 years. I love this Product, I think It makes My skin look dewy And gets rid of redness and blotchiness on my skin. It Works well With my foundation. Looks like I am not wearing make up.
48 of 52 people found this helpful
Most helpful critical review
7 years ago
Miss_Lovelie
Not a fan
I brought this item because I love highlighters and brightening products, but this is just yellow glitter in a bottle. I don't know how I expected it to be 'illuminating', but I see what they mean now. So if you like a lot of shimmer, then this is for you.
88 of 91 people found this helpful
Location
Austin
Reviews
1
Votes
0
30 days ago
CLBell
What Happened to Elf? This is horrible.
I love my Elf cosmetics but this Illuminating Face Prime is horrible! Not kidding. First of all, the product didn't come out when you pumped the bottle. I took off the top and there was no pipe attached to the top...all that was in there was thick goop. I tried to use it and it was cakey and dry. No illumiation at all. It's going in the trash.
Helpful?
Best Uses
Daily Use, Normal Skin
Location
Pa
Reviews
1
Votes
0
Fashion Style
Casual
Age
45 to 54
Makeup Expertise
Advanced
Skin Tone
Light
Skin Type
Combination
2 months ago
Lizz76
Nice light texture
Easy to apply.went on smooth & even, with a soft glow , Not sticky
Helpful?
Pros
Easy to Apply, Lightweight, Long Lasting, Great Value
Best Uses
Oily Skin, Special Occasion, Dry Skin, Daily Use
Location
LYFORD, TX
Reviews
1
Votes
0
Fashion Style
Casual
Age
45 to 54
Makeup Expertise
Intermediate
Eye Color
Hazel
Skin Tone
Light
Skin Type
Combination
3 months ago
Rachi91
Love it!
This is my first time using elf cosmetics. Primer goes on so smooth and makes my skin look alive.
Helpful?
Pros
Easy to Apply, Lightweight
Best Uses
Special Occasion, Dry Skin
Location
Okla
Reviews
1
Votes
1
Fashion Style
Casual
Age
45 to 54
Makeup Expertise
Intermediate
Eye Color
Brown
Skin Tone
Light
Skin Type
Oily
3 months ago
Theqjb
A little too much glow
I understand the sun kissed highlighted glow is on trend. However, for my age or my comfort level this primer has just a little too much shimmer for my taste. That shouldn’t take away from the quality of the product though. That’s just my personal preference. It does feel very silky going on.
Helpful?
Pros
Easy to Apply, Lightweight, Long Lasting, Great Value, Versatile, Good Pigmentation
Best Uses
Special Occasion, Dry Skin, On-the-go, Daily Use, Normal Skin
Location
Mountain View, Arkansas
Reviews
1
Votes
0
Fashion Style
Athletic
Age
45 to 54
Makeup Expertise
Intermediate
Eye Color
Green
Skin Tone
Light
Skin Type
Combination
3 months ago
Gemini12983
Nice Glow!
I bought the illuminating face primer and I really like it. It gives your skin a nice glow. I have dry skin so it goes on smooth and doesn’t flake.
Helpful?
Reviews
1
Votes
0
4 months ago
593739
Beautiful
When putting it on it can seem scary but don’t worry because once your makeup is on top it shows that natural glow
Helpful?
Pros
High Quality, Easy to Apply, Long Lasting, Great Value, Versatile, Good Pigmentation, Effective
Best Uses
Oily Skin, Special Occasion, Dry Skin, On-the-go, Daily Use, Normal Skin, Sensitive Skin
Location
Corpus Christi, TX
Reviews
1
Votes
3
Fashion Style
Casual
Age
55 to 64
Makeup Expertise
Intermediate
Eye Color
Blue
Skin Tone
Light
Skin Type
Normal
5 months ago
Sexy at 57
Brightens my 57 year old skin
I have good skin and minimal wrinkles but my skin looked a little darker under the eyes. This primer is superb to bring my skin alive.
Helpful?
Pros
Easy to Apply, Lightweight, Long Lasting, Effective
Best Uses
Daily Use
Location
Cleveland, OH
Reviews
2
Votes
2
Fashion Style
Casual
Age
55 to 64
Makeup Expertise
Intermediate
Eye Color
Green
Skin Tone
Light
Skin Type
Dry
6 months ago
Mamajam
Feels wonderful
This primer feels wonderful and holds make up very well.
Helpful?
Webecca
10 months ago
Is this primer silicone or water-based?
the elf team
10 months ago
This is a silicone based product.
Helpful?
Kelly2831
11 months ago
I have not sure skin it always looks dry cakey how can I fix that
bob200
1 year ago
what skin type is this for?
tasnim
3 years ago
would this primer be okay for all slin shades as there is only one shade? (for example i have medium/tan skin)
the elf team
3 years ago
All shades may use this primer.
Helpful?
Katalina
3 years ago
Personally I am having trouble applying this product. The texture glops. Can it be combined with something to smooth out the texture?
the elf team
3 years ago
The Illuminating Primer should be applied sparingly (one pump) and should not glop. Please contact customer care if you find the texture to be clumpy at elfcare@elfcosmetics.com.
Helpful?
Mapple764
4 years ago
Will this primer make my makeup dewy?
the elf team
4 years ago
The Illuminating Primer creates a radiant glow with subtle shimmer.
Helpful?
Makeupgirll
5 years ago
Does it have a spf?
the elf team
5 years ago
This primer does not contain SPF protection.
Helpful?
HannaBanana
7 years ago
How many ounces in Face Primer #83404????????
songbirdsingin
7 years ago
ahhh. I just found it, under Ingredients. It's less than a half ounce. So, it's just a sample, really. For that price that makes sense.
Helpful?