Incredi-curl Mascara
$8
Curling and volumizing mascara for big, bold-as-e.l.f. lashes













SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
What it is: A curling and volumizing mascara that grips each lash to give you big, extreme curl and that lasts.
Why you'll love it:
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
Claims
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
Your lashes are Incredi-curl! Get big, bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
*in an instrumental test
** in a consumer perception test
SKU: 85171
soft black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI 77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
pitch black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
brown - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use Incredi-curl Mascara:
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
Incredi-curl Mascara
$8
Curling and volumizing mascara for big, bold-as-e.l.f. lashes
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
2 months ago
Glitz8
Well done, Elf!
I was immediately impressed with this mascara. I’ve tried all of Elf’s mascaras but never found “the one”. This is up there with Elf’s tubing mascara which I refuse to run out of since it’s perfect for bottom lashes. The wand is small with a slight curve that fits my eye perfectly. The formula is perfect— not too wet or dry. It gave immediate lift and impressive volume as well as some length. And the curl holds! Definitely recommend. I have one question for the creative geniuses at Elf—when will we see a lengthening version of this formula?
27 of 28 people found this helpful
Most helpful critical review
2 months ago
Ali711
Good for the price point
Brand new mascara is usually too runny for my liking but this was thick and not clumpy. I usually find a smaller brush easier than a long curled one but the consistency of the mascara makes this easier to work with. It doesn't flake at all but after about an hour the curl started to drop. Overall good for the price but not my favorite
13 of 13 people found this helpful
Reviews
1
Votes
0
Incentivized Review
True
4 hours ago
beautyqueen
Great mascara!
This is a great new drugstore mascara, it doesn't clump and it gave my lashes a nice lift. I love the price compared to high end mascaras and I will be repurchasing it! I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
4 hours ago
Mfortier632
Maximum volume!
Creates superb lashes. Maximum volume. Holds well. I will repurchase this product! A great discovery. I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
7 hours ago
Erin4254
Great mascara
Ive been using this for a couple weeks now in able to give my honest review. E.L.F did not disappoint. Visible results, definitely lifted and curled my lashes. No pilling even after 12 hours of wear. I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
2
Votes
0
Incentivized Review
True
9 hours ago
Seltrin
Great New Product
First, I love the curved brush. I find that it makes applying the mascara much easier. It also helps to separate the lashes. I found this a good shade of black. The amazing part- no clumping and long lasting. Yet, it was still easy to remove. I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
16 hours ago
ShwetaK
Lifted, Defined Lashes That Last All Day!
Absolutely loved the e.l.f. Incredi-Curl Mascara! It gives my lashes a natural lift and curl without needing a curler. The formula is lightweight, non-clumpy, and lasts all day without smudging. Perfect for everyday wear and gives that fresh, wide-eyed look in seconds! I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
1
Votes
0
16 hours ago
cassb
Best ever for me
This is my most favorite mascara I’ve ever used ELF or otherwise. I was always intimidated by curved wands but decided to give this a shot bc I tend to love ELF mascaras. I’m so so glad I talked myself into it. This brush and formula are beautiful. I hate flakes and I’ve yet to get “fallout” using it about a month now. Comes off beautifully as well. 💕
Helpful?
Reviews
1
Votes
0
Incentivized Review
True
18 hours ago
Rozé1
Great volume
I really like this new mascara it’s not clumpy, it’s light and not too black it makes lashes very voluminous the curved brush is amazing. I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
18 hours ago
Ray1768
Best elf product ever!
I tested this product a week ago and it's amazing. I used this product both during the day and night, it's an amazing product. I loved the feeling of this mascara both during the day and night, I would prefer to use this during the night out because the product lasts longer the other products. I loved that the mascara was a curler wand because I did not have to curl my lashes. It was such an amazing product I highly recommend.
Originally shared on
Vegaslashgurl
9 days ago
How does this hold up against sweat? I live in Las Vegas and it’s over 105 every day. I hate the dark circles under my eyes and on my eyelids some mascaras leave when I am sweating uncontrollably.
Babygirl 2007
21 days ago
Is this a waterproof mascara?
LyndaD0bb
1 month ago
Is this a waterproof mascara? What do I need to remove it? Is it a tubing mascara?
Jewels11
2 months ago
Is this a tubing mascara?