Incredi-curl Mascara
$8
Curling and volumizing mascara for big, bold-as-e.l.f. lashes













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What it is: A curling and volumizing mascara that grips each lash to give you big, extreme curl and that lasts.
Why you'll love it:
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
Claims
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
Your lashes are Incredi-curl! Get big, bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
*in an instrumental test
** in a consumer perception test
SKU: 85171
soft black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI 77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
pitch black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
brown - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77491, CI 77492), Titanium Dioxide (CI 77891)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use Incredi-curl Mascara:
- Before applying curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to curl all the way up and turn on volume.
You May Love
Summary
Most helpful favorable review
1 month ago
Glitz8
Well done, Elf!
I was immediately impressed with this mascara. I’ve tried all of Elf’s mascaras but never found “the one”. This is up there with Elf’s tubing mascara which I refuse to run out of since it’s perfect for bottom lashes. The wand is small with a slight curve that fits my eye perfectly. The formula is perfect— not too wet or dry. It gave immediate lift and impressive volume as well as some length. And the curl holds! Definitely recommend. I have one question for the creative geniuses at Elf—when will we see a lengthening version of this formula?
21 of 22 people found this helpful
Most helpful critical review
1 month ago
Ali711
Good for the price point
Brand new mascara is usually too runny for my liking but this was thick and not clumpy. I usually find a smaller brush easier than a long curled one but the consistency of the mascara makes this easier to work with. It doesn't flake at all but after about an hour the curl started to drop. Overall good for the price but not my favorite
11 of 11 people found this helpful
Reviews
6
Votes
0
2 days ago
ririnkjb
meh
its mid, not the best applicator but does the job, u could js get the 3$ one elf has
Helpful?
Pros
Easy to Apply, Long Lasting, Great Value, Good Pigmentation, Effective
Best Uses
Oily Skin, On-the-go, Daily Use
Location
Charlotte, NC
Reviews
1
Votes
0
Fashion Style
Flirty
Age
18 to 24
Makeup Expertise
Professional
Eye Color
Brown
Skin Tone
Dark
Skin Type
Oily
4 days ago
QueenQhd
I was pleasantly surprised
When I first the product I really liked how big the tube and applicator were. After a few swipes I had a pretty even coat and great coverage. My lashes were not too clumpy and they lasted all day without bleeding down my undereyes. The only thing is my eyes did start to burn just a little bit and the day went on, but that could have been from my sunscreen. Over all I enjoy the product and will add it to my routine
Helpful?
Pros
High Quality, Easy to Apply, Good Pigmentation, Effective
Best Uses
Special Occasion, On-the-go, Daily Use
Reviews
1
Votes
0
Fashion Style
Classic
Age
25 to 34
Makeup Expertise
Advanced
Eye Color
Hazel
Skin Tone
Light
Skin Type
Normal
4 days ago
Maria8
Perfect match
For a natural-yet-lifted look, go with Lash ‘N Roll. If you want tubing performance and fuss-free removal, choose Lash XTNDR. And for those craving full, bold lashes, Big Mood packs the biggest punch. Let me know if you'd like tips on layering with brow gels, curlers, or waterproof topcoats!
Helpful?
Reviews
1
Votes
1
5 days ago
Oompa Loompa
Big bang
I love how I can achieve a fake lash look with this mascara. I have little to no lashes and with this I have lashes.
Helpful?
Location
Westchester County NY
Reviews
59
Votes
29
7 days ago
NancyintheHollow
Really great
Gives lashes some oomph, and holds up great without flaking or smudging.
Helpful?
Pros
Easy to Apply, Long Lasting, Great Value, Versatile, Effective
Best Uses
On-the-go, Daily Use
Location
Kansas
Reviews
1
Votes
4
Fashion Style
Casual
Age
25 to 34
Makeup Expertise
Intermediate
Eye Color
Green
Skin Tone
Light
Skin Type
Combination
7 days ago
tarynesco13
Great bang for your buck!
I didn’t have high expectations for this mascara going in, although there are several Elf products I do like (I’m a high end makeup girly). I was very impressed by this mascara! The coloring is great, it lasted all day and it did very well doing several coats- it was super buildable and made my eyes pop! I would definitely purchase this and save my coins!
Helpful?
Reviews
1
Votes
2
8 days ago
Lea16
Great Mascara!
I’ve been looking for a good mascara for a while now and this is it! It gives length + curl and makes your eyes pop. Buildable without clumps. I got my mom one and she loves it!
Helpful?
Reviews
1
Votes
0
9 days ago
lbm1740
Disappointing
I have lashes that aren’t too straight and can sometimes hold a curl with a good mascara but this did nothing for me and it felt as it also wasn’t that buildable, it came off throughout the day and looked as if I had nothing on.
Helpful?
Babygirl 2007
3 days ago
Is this a waterproof mascara?
LyndaD0bb
1 month ago
Is this a waterproof mascara? What do I need to remove it? Is it a tubing mascara?
Jewels11
1 month ago
Is this a tubing mascara?