Incredi-curl Mascara
$9
Pitch black volumizing and curling mascara for bold, long-lasting looks













SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
What it is: A pitch black volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.
Why you'll love it:
- Buildable formula delivers extreme curl and mega volume that lasts
- Curved bristled brush grabs each lash to volumize, lift and set your curl
- Smudge-, flake- and clump-resistant formula
Claims
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
Get bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumize, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
*in an instrumental test
** in a consumer perception test
SKU: 85171
pitch black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use Incredi-Curl Pitch Black Mascara:
- Before applying pitch black curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to turn volume and curl all the way up.
Incredi-curl Mascara
$9
Pitch black volumizing and curling mascara for bold, long-lasting looks
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
2 months ago
Glitz8
Well done, Elf!
I was immediately impressed with this mascara. I’ve tried all of Elf’s mascaras but never found “the one”. This is up there with Elf’s tubing mascara which I refuse to run out of since it’s perfect for bottom lashes. The wand is small with a slight curve that fits my eye perfectly. The formula is perfect— not too wet or dry. It gave immediate lift and impressive volume as well as some length. And the curl holds! Definitely recommend. I have one question for the creative geniuses at Elf—when will we see a lengthening version of this formula?
29 of 30 people found this helpful
Most helpful critical review
2 months ago
Ali711
Good for the price point
Brand new mascara is usually too runny for my liking but this was thick and not clumpy. I usually find a smaller brush easier than a long curled one but the consistency of the mascara makes this easier to work with. It doesn't flake at all but after about an hour the curl started to drop. Overall good for the price but not my favorite
13 of 13 people found this helpful
Reviews
1
Votes
0
Incentivized Review
True
6 hours ago
Tbear
First time user
I tried the elf INCREDI- CURL MASCARA BOLD-AS-E.L.F CURL & VOLUME I didn't mind trying this product. It arrived in a lightweight, plain tube dispenser. During the morning application, the mascara exhibited clumping when removing the wand, after removing the excess on the wand, i had slight clumping that was manageable on my lashes and the spft black color on my lashes was appealing. Even though the package claims exteme curl, that wasn't the case on my lashes as they were a little bit longer than normal. I was very happy to notice no smell to this product as well as I had no bad reaction. Overall I found this mascara satisfactory, and it was my first experience with the elf brand. I recieved this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
2
Votes
0
Incentivized Review
True
6 hours ago
Layal
Like the clean look mascara
I tested the Incredi-Curl Mascara in Soft Black, and I’m really impressed with the results! The curved wand makes application super easy and helps lift and curl my lashes without needing an eyelash curler. It adds nice definition and length while still looking natural, which I love for an everyday look. The formula is lightweight and doesn't clump or flake throughout the day. The Soft Black shade gives a gentle, flattering finish — deep enough to define my lashes but softer than intense black, making it perfect for a more natural makeup routine. It holds a curl fairly well, though if you have very straight or stubborn lashes, you might still want to use a curler beforehand. It also comes off easily with makeup remover, which is a plus! Overall, it's a great affordable mascara that delivers a lifted, curled look without harshness or smudging. Would definitely recommend if you're into soft, fluttery lashes. I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
7 hours ago
Monica
Amazing
I received this product for free from Topbox Marketing for testing and review purposes. I was pleasantly surprised by this budget-friendly mascara! The e.l.f. Curling & Lengthening Mascara does a great job at lifting and defining my lashes without clumping. The brush is slim and curved just right, so it reaches even the tiny lashes in the corners. My lashes looked noticeably longer and more lifted after just one coat. It’s also super lightweight — no heaviness or flaking throughout the day. The formula isn't waterproof, but it held up pretty well for everyday wear. Just don’t expect it to survive a workout or tears 😅 For the price, it’s honestly a great everyday mascara. I’d say it’s more about definition and length, less about dramatic volume. Perfect for a natural, lifted lash look. Highly recommended. The best part is when you wash it doesn't make you a raccoon face.
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
8 hours ago
Tiki1414
Light-weight and natural
I used this mascara and compared it to my usual drug store bought mascara that I use. While there was not a huge difference as both provided a natural look while adding volume I did find that this mascara was much lighter to wear. I didn't have to worry about any clumping. The mascara provided for definition to the lashes without looking caked on. The removal was also easy as it came off nicely with some rose water. I dont necessarily like it more than my regular mascara but I'm not opposed to continuing to use it. I would perhaps even buy it if my regular brand was not available. I received this product from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
2
Votes
0
Incentivized Review
True
9 hours ago
bkfs2025
I love it!
I received this product for free from Topbox Marketing for testing and review purposes. Lasts the whole day and doesn't smudge even on hot summer days. Also, it does a great job of making my lashes thick and long. Love it!
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
9 hours ago
Lili
Just wooowwww
T es comme moi tu cherche un produit efficace. T es comme moi tu passe pas beaucoup de temps à te maquiller donc tu opte pour du mascara qui donne un effet magnifique dès le premier passage. Alors t as trouvé la perle rare. En plus cest vegan et animal friendly 😍I received this product for free from Topbox Marketing for testing and review purposes."
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
9 hours ago
Skl1116
Topbox Circle
I received this product as a #freeproduct via Topbox Circle. The packing it very cute yet simple. The mascara does a slight scent to it but nothing overwhelming. Application was smooth and doesn't clump. Removable of the mascara was okay, micellar water soak then cleanser. Sometimes the bottom lashes did have some residue left behind but other than that it was great.
Originally shared on
Reviews
1
Votes
0
Incentivized Review
True
10 hours ago
Alex26
Great mascara
I used this mascara twice and so far I like it, it might not be my favourite, it can be a bit clumpy but I might just be used to my other one. I wore it in the day time and it lasted all day! I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Vegaslashgurl
22 days ago
How does this hold up against sweat? I live in Las Vegas and it’s over 105 every day. I hate the dark circles under my eyes and on my eyelids some mascaras leave when I am sweating uncontrollably.
Babygirl 2007
1 month ago
Is this a waterproof mascara?
LyndaD0bb
2 months ago
Is this a waterproof mascara? What do I need to remove it? Is it a tubing mascara?
Jewels11
2 months ago
Is this a tubing mascara?