Incredi-curl Mascara
$8
Pitch black volumizing and curling mascara for bold, long-lasting looks













SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
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2 MINIS WITH $35+, BONUS GIFT WITH $50+!
What it is: A pitch black volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.
Why you'll love it:
- Buildable formula delivers extreme curl and mega volume that lasts
- Curved bristled brush grabs each lash to volumize, lift and set your curl
- Smudge-, flake- and clump-resistant formula
Claims
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
Get bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumize, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
*in an instrumental test
** in a consumer perception test
SKU: 85171
pitch black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use Incredi-Curl Pitch Black Mascara:
- Before applying pitch black curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to turn volume and curl all the way up.
Incredi-curl Mascara
$8
Pitch black volumizing and curling mascara for bold, long-lasting looks
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
1 month ago
Glitz8
Well done, Elf!
I was immediately impressed with this mascara. I’ve tried all of Elf’s mascaras but never found “the one”. This is up there with Elf’s tubing mascara which I refuse to run out of since it’s perfect for bottom lashes. The wand is small with a slight curve that fits my eye perfectly. The formula is perfect— not too wet or dry. It gave immediate lift and impressive volume as well as some length. And the curl holds! Definitely recommend. I have one question for the creative geniuses at Elf—when will we see a lengthening version of this formula?
25 of 26 people found this helpful
Most helpful critical review
1 month ago
Ali711
Good for the price point
Brand new mascara is usually too runny for my liking but this was thick and not clumpy. I usually find a smaller brush easier than a long curled one but the consistency of the mascara makes this easier to work with. It doesn't flake at all but after about an hour the curl started to drop. Overall good for the price but not my favorite
13 of 13 people found this helpful
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1
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23 hours ago
Christine458
Solid Mascara
This mascara has a convenient sized tube so its amazing to put in your purse to touch up your lashes throughout the day. For the price, the mascara is really good. Great for everyday use. I received this product for free from Topbox Marketing for testing and review purposes.
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1 day ago
Jas1307
It was the gretest mascara to curl the eyelashes.
received the e.l.f. mascara parcel from Topbox Circle, and it’s great! The packaging is sleek and simple, and the wand makes application easy without clumping. It instantly lifts and lengthens my lashes, giving them a natural yet defined look. I love how lightweight it feels—no heavy or sticky sensation. It lasts well throughout the day without smudging or flaking, even in humidity. The formula is gentle on my sensitive eyes, which is a huge plus. Overall, I’m impressed with this mascara. Thanks to Topbox Circle for letting me try it for free. I would definitely recommend it!
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1 day ago
S777
Easy application Mascara!
The e.l.f. Incredi-Curl Mascara truly surprised me. The curved brush fits my lash line perfectly, lifting and curling my lashes without needing a lash curler. It adds a nice amount of volume while still looking natural—perfect for everyday wear. I didn’t experience any flaking or smudging throughout the day, and it stayed put even through humidity. It’s easy to layer without clumping and comes off easily with micellar water. For the price, it delivers high-end results. If you're looking for a lightweight, curling mascara that enhances your natural lashes, this is absolutely worth trying.
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1 day ago
Stef
Amazing Mascara!
This is one of the best mascaras I’ve tried. I’ve had elf mascara before but this one is definitely the best! This is the longest my lashes have looked and it’s not clumpy at all! Very voluminous, lasts long, and makes me feel super confident. I love how the applicator is curved. I received this product for free from Topbox Marketing for testing and review purposes.
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1 day ago
AnnSK
Amazing!
I received this product for free from Topbox Marketing for testing and review purposes. Love the curved, dense brush. Its volumizing, lengthening and curling! It doesnt flake and doesnt clump. Highly recommend it!
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1 day ago
Bellaw24
Great Mascara- Affordable!!!
I received this product for free from topbox marketing for testing and review purposes. I love wearing mascara, I am the type of person to try different brands and colours and pair them with different eyeshadows. I got this product in soft black, so it can go with any look. The packaging is slimmer so it’s earlier to hold and the brush is a bit curved which is always helpful for getting the lashes on the inner corner of your eye. This product did NOT make my lashes clumpy when using it for the first time, which is always nice! unlike other brands. I like how the colour of the product is subtle yet defining. It makes my lashes more visible but isn’t too intense to where you notice I’m wearing mascara. I did NOT notice any difference in my lashes curl or volume (as indicated on packaging) compared to when I wear other brands, this may be due to how I apply mascara. This product does the job and is more affordable (especially in this economy) than other brands so for sure I will buy this in the future and will recommend this to a friend.
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1 day ago
Emmm
Really good !
Really good mascara Love the curve dense brush ! Good volume improvement and good curl improvement too !
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1 day ago
Pring
Surprisingly Impressive! A Great Curl & Volume Mas
The formula is lightweight and doesn’t clump, which gives a clean and defined look. The curved wand makes it easy to coat every lash, even the tiny ones, and it really does help lift and curl. I noticed a nice boost in volume without it looking too heavy or overdone. I also have sensitive eyes, and this mascara didn’t cause any irritation at all. this is definitely worth trying. I would happily purchase it! I received this product from top box marketing for testing and review purposes.
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Babygirl 2007
11 days ago
Is this a waterproof mascara?
LyndaD0bb
1 month ago
Is this a waterproof mascara? What do I need to remove it? Is it a tubing mascara?
Jewels11
1 month ago
Is this a tubing mascara?