Incredi-curl Mascara
$8
Pitch black volumizing and curling mascara for bold, long-lasting looks













SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
What it is: A pitch black volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.
Why you'll love it:
- Buildable formula delivers extreme curl and mega volume that lasts
- Curved bristled brush grabs each lash to volumize, lift and set your curl
- Smudge-, flake- and clump-resistant formula
Claims
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
Get bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumize, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
*in an instrumental test
** in a consumer perception test
SKU: 85171
pitch black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use Incredi-Curl Pitch Black Mascara:
- Before applying pitch black curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to turn volume and curl all the way up.
Incredi-curl Mascara
$8
Pitch black volumizing and curling mascara for bold, long-lasting looks
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
2 months ago
Glitz8
Well done, Elf!
I was immediately impressed with this mascara. I’ve tried all of Elf’s mascaras but never found “the one”. This is up there with Elf’s tubing mascara which I refuse to run out of since it’s perfect for bottom lashes. The wand is small with a slight curve that fits my eye perfectly. The formula is perfect— not too wet or dry. It gave immediate lift and impressive volume as well as some length. And the curl holds! Definitely recommend. I have one question for the creative geniuses at Elf—when will we see a lengthening version of this formula?
28 of 29 people found this helpful
Most helpful critical review
2 months ago
Ali711
Good for the price point
Brand new mascara is usually too runny for my liking but this was thick and not clumpy. I usually find a smaller brush easier than a long curled one but the consistency of the mascara makes this easier to work with. It doesn't flake at all but after about an hour the curl started to drop. Overall good for the price but not my favorite
13 of 13 people found this helpful
Reviews
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Incentivized Review
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16 hours ago
Betajana
Great Value for Product
The ELF Incredi-Curl Mascara does not disappoint. It curled my lashes beautifully and there was no clumping or running. The applicator wand is easy to use and I love the curved brush. I would definitely recommend this mascara and for the price you can't go wrong. I received this product for free from Topbox Marketing for testing and review purposes.
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16 hours ago
Epicuremama
Great mascara for the price
Nice thickening mascara, thick but not clumpy. Not sure about the curling part but really a great mascara that’s super affordable. Doesn’t smudge off on my eyelids and my lashes look longer and thicker. I received this product for free from Topbox Marketing for testing and review purposes.
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16 hours ago
MissDagenais
Volume
I enjoyed using this mascara alongside my favorite mascara, as it provides more intense volume. However, what I didn't like was the fact that it can sometimes clump on the lashes, which I personally don't like, as I prefer a more natural look. I would say it's an okay product, but nothing more. I received this product for free from Topbox Marketing for testing and review purposes.
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17 hours ago
Ari50
Nice mascara
I like this mascara, it’s lightweight, the wand is good too, helps lift the lashes. I did need a few coats to get the lift and look I wanted but overall it’s a nice mascara for everyday use. It applies nicely and smooth, doesn’t clump the lashes together which I love. I received this product for free from Topbox Marketing for testing and review purposes.
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18 hours ago
Beejac
Better than many high-end mascaras!
To be honest, I had low expectations for the ELF mascara. I shouldn’t have. This mascara performed as well as or better than many of the higher end mascaras I have tried. I have oily eyelids, so have been using a tubing mascara from another brand. On my first try, the mascara had no scent, a definite plus and it was a little chunky coming out of the tube. On application, my lashes looked thick and long! I didn’t really notice any curling, but I didn’t care because my lashes looked that good! The next time I used the mascara, I applied a primer first and then the mascara. My lashes looked thick, long and very healthy. I experienced a tiny amount of flaking using the primer after a long day, but there was no black raccoon eyes, and no residue on my eyelids with either application. This is a product I will absolutely be purchasing. Thank you TopBox! “I received this product for free from Topbox Marketing for testing and review purposes."
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22 hours ago
BeautyAddict98
Doesn’t raccoon or flake
I received this product for free from Topbox Marketing for testing and review purposes. I’ve been testing it out for the past couple of weeks and I really like it. No racooning or end of day flaking for me, so it gets my tamp of approval :)
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1 day ago
Gurleen13
Game changer
I love this mascara. I have extremely straight lashes but this does such a good job at holding a curl. I especially like the fact that it doesn’t get clumpy. I received this product for free from Topbox Marketing for testing and review purposes.
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1 day ago
Sandali29
Great Mascara
Great mascara for daily use. Easy to apply, makes my lashes look long and full. I like the volume and the look it gives my lashes. I recommend it to may friends. Good product for a good price! I received this product for free from Topbox Marketing for testing and review purposes.
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Vegaslashgurl
12 days ago
How does this hold up against sweat? I live in Las Vegas and it’s over 105 every day. I hate the dark circles under my eyes and on my eyelids some mascaras leave when I am sweating uncontrollably.
Babygirl 2007
24 days ago
Is this a waterproof mascara?
LyndaD0bb
1 month ago
Is this a waterproof mascara? What do I need to remove it? Is it a tubing mascara?
Jewels11
2 months ago
Is this a tubing mascara?