Incredi-curl Mascara
$8
Pitch black volumizing and curling mascara for bold, long-lasting looks
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
on orders +
2 MINIS WITH $35+, BONUS GIFT WITH $50+!
What it is: A pitch black volumizing and curling mascara that grips each lash to give you big, bold volume and extreme curl that lasts.
Why you'll love it:
- Buildable formula delivers extreme curl and mega volume that lasts
- Curved bristled brush grabs each lash to volumize, lift and set your curl
- Smudge-, flake- and clump-resistant formula
Claims
- 102% improvement in curl*
- 88% saw bigger & bolder lashes**
Get bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumize, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
*in an instrumental test
** in a consumer perception test
SKU: 85171
pitch black - Ingredients: Water (Aqua), Styrene/Acrylates Copolymer, Propylene Glycol, Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PVP, Polyamide-5, Polyacrylic Acid, Palmitic Acid, PEG-8 Caprylic/Capric Glycerides, Hydrogenated Polyisobutene, Nylon-12, PEG-100 Stearate, Acrylates Copolymer, Magnesium Aluminum Silicate, Stearic Acid, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Aminomethyl Propanol, Ethylhexylglycerin, Polyquaternium-10, PEG-90M, Crambe Abyssinica Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Alcohol, Sodium Benzoate, Silica, Tocopherol
May Contain: Iron Oxides (CI 77499, CI 77492, CI77491), Titanium Dioxide (CI 77891), Black 2 (CI 77266) (nano)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to use Incredi-Curl Pitch Black Mascara:
- Before applying pitch black curl mascara, gently wipe excess product off the tip of the wand.
- Align the inner curve of the wand at the base of your lashes and wiggle mascara wand upwards in a zig-zag motion to coat lashes from root to tip.
- Use the outer curve of the wand to layer additional coats to turn volume and curl all the way up.
Incredi-curl Mascara
$8
Pitch black volumizing and curling mascara for bold, long-lasting looks
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
1 month ago
Glitz8
Well done, Elf!
I was immediately impressed with this mascara. I’ve tried all of Elf’s mascaras but never found “the one”. This is up there with Elf’s tubing mascara which I refuse to run out of since it’s perfect for bottom lashes. The wand is small with a slight curve that fits my eye perfectly. The formula is perfect— not too wet or dry. It gave immediate lift and impressive volume as well as some length. And the curl holds! Definitely recommend. I have one question for the creative geniuses at Elf—when will we see a lengthening version of this formula?
22 of 23 people found this helpful
Most helpful critical review
1 month ago
Ali711
Good for the price point
Brand new mascara is usually too runny for my liking but this was thick and not clumpy. I usually find a smaller brush easier than a long curled one but the consistency of the mascara makes this easier to work with. It doesn't flake at all but after about an hour the curl started to drop. Overall good for the price but not my favorite
12 of 12 people found this helpful
Reviews
1
Votes
0
Incentivized Review
True
6 hours ago
Mariya
Great everyday mascara
This is a great, buildings everyday mascara. I typically wear light makeup, but have my top favourites - eyebrows, mascara and lip-balm, so I definitely have tested many of the popular mascaras on the market. This mascara is great for everyday use - 2 coats and I am good to go. It is buildable, if I wanted a more dramatic look I will definitely do a coat or two more. I have very straight eyelashes, so for me to hold a curl, I have to warm up my eyelash curler with my hair drier between coats. This mascara does hold my curl for my whole workday, I have no complaints. I received this product for free from Topbox Marketing for testing and review purposes.
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Reviews
1
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7 hours ago
Mary123
Bold-As-Elf Curl & Volume Mascara
I absolutely love this mascara. It really makes my eyes pop. It goes on really well and makes my eye lashes look a lot longer and fuller. It is an amazing product. I highly recommend it. So happy I had the chance to give this a try. I received this for free from top box marketing for testing and review purposes.
Originally shared on
Reviews
1
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0
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7 hours ago
Shine&Glm
No Clumps, All Glam
This mascara is a fantastic everyday option that delivers natural-looking, defined lashes with staying power. "I received this product for free from Topbox Marketing for testing and review purposes."
Originally shared on
Reviews
2
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11 hours ago
avem27
Lovely everyday mascara!
I’ve been using the e.l.f. Incredi-Curl Mascara during the day for a natural makeup look. I really like how the curved brush grabs my lashes and gives them a nice curl without needing a lash curler. The formula isn’t too wet or dry. It goes on easily and doesn’t clump or flake, even after wearing it for hours. It gives me soft definition, which is perfect for work or casual days. I didn’t notice any strong scent, and it didn’t irritate my eyes, which is a big plus since my eyes are a bit sensitive. Definitely a great budget-friendly option for everyday wear! I received this product for free from Topbox Marketing for testing and review purposes.
Originally shared on
Reviews
1
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12 hours ago
Loiselle82
Feels sticky
I received this mascara from topbox circle for reviewing purposes I've never tried this product before and I'm not overly crazy about it and I don't think I would purchase it It seemed very clumpy and made my lashes stick together
Originally shared on
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1
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0
Incentivized Review
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13 hours ago
Krystina
Great mascara must have
Great mascara, not waterproof but works like a charm and adds great volume to the lashes. received this product for free from topbox martketing for testing and review purposes
Originally shared on
Reviews
10
Votes
0
Incentivized Review
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1 day ago
jackz314_1257
Great mascara!
This is a great mascara! The color is bold and vibrant, which suits my complexion very well. My lashes stand out nicely and the mascara gives a natural look. It gives me great definition and confidence wherever I go. Not to mention, this mascara was easy to apply and convenient to remove. I recommend this mascara to others based on effectiveness and quality!
Originally shared on 
Reviews
1
Votes
1
2 days ago
Lee Anne 1966
Incredi curl
Ok, normally my lashes don't curl worh just mascara. But this stuff is crazy! I have good lashes. I normally go for lengthening and thickening, but like to try new things. It doesn't thicken my lashes but doesn't give length and CURL! My lashes have not curled like this since Benefit's roller lash. Thos stuff is fantastic! Good buy
Helpful?
Babygirl 2007
7 days ago
Is this a waterproof mascara?
LyndaD0bb
1 month ago
Is this a waterproof mascara? What do I need to remove it? Is it a tubing mascara?
Jewels11
1 month ago
Is this a tubing mascara?