Lash 'N Roll® Mascara
$7
Curling mascara for visibly lifted lashes
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
BUY 3 OR MORE BACK TO SCHOOL ESSENTIALS, GET A FREE KEYCHAIN!
BUY 2 BEST SELLERS, GET A FREE GWP
What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
Why you'll love it:
- Gives your lashes maximum curl and lift
- Double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- Vegan and cruelty-free
Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
Learn More: How To Choose the Right Mascara For You
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
SKU: 83071
NET WEIGHT 0.32 oz. (9.2g)
Ingredients
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherolMay Contain
black 2 (ci 77266), ultramarines (ci 77007)Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Curling Mascara:
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes.
- Use the longer bristles to comb through lashes to separate and lift.
- Layer a second or third coat for maximum curl before the first coat has dried.
What is the best mascara to curl and lift lashes?
Curling, lifting mascara is the best mascara to curl and lift lashes as it helps your lashes stay up and helps make your eyes appear bigger! e.l.f.’s Lash 'N Roll® Mascara features a curved and double-sided silicone brush to give you extreme lift. The shorter bristles hold onto the formula while the longer bristles lift, separate, and evenly coat each lash.
What does a curling mascara do?
Curling mascara holds your lashes up and keeps them nice and bouncy, like a hair mousse for your lashes. As you apply the product, this mascara curls your lashes and pushes them out and up. Two coats of mascara is ideal for curling your lashes so it doesn’t weigh them down.
Does curling mascara really work?
Yes, curling mascara is specially designed to lift and curl your lashes, giving them a longer and more dramatic look. Curling mascaras can be effective in creating the appearance of longer, lifted lashes by using a unique formula that helps to hold a curl while the curved brush helps to create a beautiful curl that lasts all day.
How do you use curling mascara?
To apply curling mascara, start at the base of your lashes and wiggle the wand back and forth as you move toward the tips. Then, use the curved side of the wand to lift and curl your lashes upward. For best results, apply a second coat after the first one has dried. To ensure an extra curl, we recommend curling your lashes before applying mascara.
What is the difference between volumizing and curling mascara?
Volumizing mascara is designed to add thickness and fullness to your lashes, making them appear more dense and dramatic. On the other hand, curling mascara is formulated to lift and curl your lashes, creating a more open-eyed look. It typically has a curved brush and a formula that helps hold the curl in place throughout the day. While both types of mascara can enhance your eyelashes, they focus on different aspects of how you want your eyelashes to look - volume versus curl.
Lash 'N Roll® Mascara
$7
Curling mascara for visibly lifted lashes
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
BUY 3 OR MORE BACK TO SCHOOL ESSENTIALS, GET A FREE KEYCHAIN!
BUY 2 BEST SELLERS, GET A FREE GWP
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
2 years ago
Shannonleigh
Roll n Lash Mascara
FINALLY! An affordable mascara that check all of the boxes. I wore it through Dr's appt, an MRI, crying, & it never budged until I took my makeup off at 7pm. With water... I think this is a tubing mascara. It applies beautifully & holds the curl. However, I do wish it added volume!!
128 of 133 people found this helpful
Most helpful critical review
2 years ago
Melissa H
Won't break the bank
The packaging and applicator are nice. The product itself is very buildable. I have three coats on and there is no clumping/flaking. I personally enjoy a mascara that gives a lot of fullness over length. This mascara did not in any way curl my lashes. It wears nice and was easy to apply, so I gave it three stars. I will say for the price point it is a decent mascara.
64 of 74 people found this helpful
Location
Cincinnati ohio
Reviews
1
Votes
0
Fashion Style
Glamorous
Age
25 to 34
Makeup Expertise
Professional
Eye Color
Blue
Skin Tone
Medium
Skin Type
Normal
1 day ago
Paigewagoner88
Waste of money!!
I wanted to love this but sadly its a waste of money! It made my eyes itchy and dry after wearing it and the curl doesn't last, my eye lashes just dropped after applying. Wish I never gave it a shot
Helpful?
Reviews
1
Votes
0
2 days ago
elf09838
best mascara
I bought this from TKMAX for a very cheap price and it lasts so long and is a great purchase !!
Helpful?
Pros
Easy to Apply, Lightweight, Long Lasting, Great Value, Good Pigmentation, Effective
Best Uses
Special Occasion, Daily Use
Location
Ohio
Reviews
2
Votes
1
Fashion Style
Casual
Age
25 to 34
Makeup Expertise
Beginner
Eye Color
Brown
Skin Tone
Medium
3 days ago
Stephii
Smooth, Voluminous, and Long-Lasting
This mascara glides on smoothly, adds nice volume, and doesn’t clump. It lasts all day without smudging, making my lashes look fuller and defined.
Helpful?
Reviews
1
Votes
0
4 days ago
gabriella1234567891011
Loved this
Love this mascara formulas great, the mascara wand is great, affordable, just overall a great mascara
Helpful?
Reviews
1
Votes
0
5 days ago
Laura75
My favorite mascara
I have tried so many mascaras and this is my #1 I will always come back to her. It leaves my lashes curled and looks pretty natural.
Helpful?
Reviews
1
Votes
2
5 days ago
melaninm
It’s okay
My biggest problem is that it doesn’t hold the curl in my lashes (even after using an eyelash curler).
Helpful?
Pros
High Quality, Great Value, Effective
Best Uses
Daily Use
Location
New Jersey
Reviews
1
Votes
1
Age
35 to 44
Makeup Expertise
Intermediate
Eye Color
Hazel
Skin Tone
Light
Skin Type
Combination
5 days ago
Aphredite81
My lashes but better
Perfect for easy, casual, everyday. Long, separated lashes that are defined, but look totally natural. No flaking, no smudges and removes easily. Great mascara.
Helpful?
Pros
Easy to Apply, Lightweight, Effective
Best Uses
Special Occasion, Daily Use
Location
London Ontario
Reviews
17
Votes
1
Fashion Style
Casual
Age
17 or Under
Makeup Expertise
Intermediate
Eye Color
Hazel
Skin Tone
Light
Skin Type
Combination
6 days ago
Taylorlaz28
Nice mascara
I bought this mascara just to try a new one from elf because I like a brown mascara
Helpful?
Laargy
10 months ago
Is this a tube mascara?
the elf team
10 months ago
This is not a tubing mascara - please check our Lash XTNDR if you are looking for tubing.
Helpful?
1234gracie
1 year ago
what is the difference between waterproof and water resistence
345592
1 year ago
waterproof doesn't come off in water AT ALL, and water resistant basically comes off a little in the water. this mascara stays on pretty well in water but not as good as waterproof would
Helpful?
1234gracie
1 year ago
Is this mascara waterproof?
abij
1 year ago
Does this mascara work well on straight or downwards lashes? Would it hold a curl on straighter lashes?
Consue
1 year ago
Is this mascara oil free?
Elfenthusiast
2 years ago
How do you recommend removing this mascara?
Addy28
2 years ago
Is this mascara good for really sensitive eyes? almost all mascaras make my eyes watery and i really wanna try this but i’m scared my eyes will react!
the elf team
2 years ago
This mascara is generally good for sensitive eyes, however results may vary by individual.
Helpful?
meanieweanir
2 years ago
Is this mascara waterproof?
the elf team
2 years ago
This is water resistant, not waterproof. We have Lash It Loud and Big Mood available in waterproof.
Helpful?