Lash 'N Roll Mascara
$6
Curling mascara for visibly lifted lashes
- 250 Beauty Squad Points + 15% off your first order
- 20% off second order, 25% off third
- Edit, pause, skip or cancel any time
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
Why you'll love it:
- Gives your lashes maximum curl and lift
- Double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- Vegan and cruelty-free
Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
SKU: 83071
Net. Wt. 0.32 oz. ( 9.2 g)
Ingredients
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol,May Contain
black 2 (ci 77266), ultramarines (ci 77007),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Curling Mascara:
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes.
- Use the longer bristles to comb through lashes to separate and lift.
- Layer a second or third coat for maximum curl before the first coat has dried.
Read more about How To Choose the Right Mascara For You
What is the best mascara to curl and lift lashes?
Curling, lifting mascara is the best mascara to curl and lift lashes as it helps your lashes stay up and helps make your eyes appear bigger! e.l.f.’s Lash 'N Roll Mascara features a curved and double-sided silicone brush to give you extreme lift. The shorter bristles hold onto the formula while the longer bristles lift, separate, and evenly coat each lash.
What does a curling mascara do?
Curling mascara holds your lashes up and keeps them nice and bouncy, like a hair mousse for your lashes. As you apply the product, this mascara curls your lashes and pushes them out and up. Two coats of mascara is ideal for curling your lashes so it doesn’t weigh them down.
Does curling mascara really work?
Yes, curling mascara is specially designed to lift and curl your lashes, giving them a longer and more dramatic look. Curling mascaras can be effective in creating the appearance of longer, lifted lashes by using a unique formula that helps to hold a curl while the curved brush helps to create a beautiful curl that lasts all day.
How do you use curling mascara?
To apply curling mascara, start at the base of your lashes and wiggle the wand back and forth as you move toward the tips. Then, use the curved side of the wand to lift and curl your lashes upward. For best results, apply a second coat after the first one has dried. To ensure an extra curl, we recommend curling your lashes before applying mascara.
What is the difference between volumizing and curling mascara?
Volumizing mascara is designed to add thickness and fullness to your lashes, making them appear more dense and dramatic. On the other hand, curling mascara is formulated to lift and curl your lashes, creating a more open-eyed look. It typically has a curved brush and a formula that helps hold the curl in place throughout the day. While both types of mascara can enhance your eyelashes, they focus on different aspects of how you want your eyelashes to look - volume versus curl.
Lash 'N Roll Mascara
$6
Curling mascara for visibly lifted lashes
- 250 Beauty Squad Points + 15% off your first order
- 20% off second order, 25% off third
- Edit, pause, skip or cancel any time
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (5699)
Rating Snapshot
Most helpful favorable review
2 years ago
Shannonleigh
Roll n Lash Mascara
FINALLY! An affordable mascara that check all of the boxes. I wore it through Dr's appt, an MRI, crying, & it never budged until I took my makeup off at 7pm. With water... I think this is a tubing mascara. It applies beautifully & holds the curl. However, I do wish it added volume!!
124 of 129 people found this helpful
Most helpful critical review
2 years ago
Melissa H
Won't break the bank
The packaging and applicator are nice. The product itself is very buildable. I have three coats on and there is no clumping/flaking. I personally enjoy a mascara that gives a lot of fullness over length. This mascara did not in any way curl my lashes. It wears nice and was easy to apply, so I gave it three stars. I will say for the price point it is a decent mascara.
62 of 72 people found this helpful
1 - 8 of 5699 Results
ellzyyy
Location
usa
Reviews
1
Votes
0
1 day ago
Love this!
This is my favorite mascara so far. It is so affordable and does not smear at all for me. Mascara is my favorite makeup product and I wear this everyday. Highly recommend!
Quality of Product
Helpful?
vdelg
Location
Chicago, IL
Reviews
1
Votes
0
Fashion Style
Flirty
Age
18 to 24
Makeup Expertise
Intermediate
Eye Color
Brown
Skin Tone
Light
Skin Type
Normal
2 days ago
For-Life-Mascara
I bought this a month ago at Ulta, and I have no regrets. This mascara goes on so well, it doesn't clump, it lasts all days, and it does not smudge at all. Also, its not expensive, so you don't have to feel bad re-buying whenever you need to. I randomly chose this one and im so happy I did because its everything I ever wanted in a mascara. 10/10. I will forever get this as long as they make it.
Pros - Beauty
High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Good Pigmentation, Effective
Best Uses - Beauty
Special Occasion, On-the-go, Daily Use
Quality of Product
Value of Product
Helpful?
Scout0829
Reviews
1
Votes
2
3 days ago
Finally!!
My lashes are so light, people think I don’t have any! I decided to try this magical mascara in brown, WOW!! It goes on so smooth and takes my lashes to a whole other dimension! Thank you!!
Helpful?
Izzie22
Reviews
1
Votes
1
4 days ago
Very good
Mascara is very good. Easy to apply and lasts a long time.
Helpful?
DMMM
Location
Connecticut
Reviews
1
Votes
2
Fashion Style
Casual
Age
65 or Over
Makeup Expertise
Advanced
Eye Color
Blue
Skin Tone
Light
Skin Type
Sensitive
6 days ago
Great mascara
I have been wearing Elf mascara for years! If I can’t find it at the store I buy it on line . If I can’t find it there I have to buy another brand. Their mascara is hard to get off and gets clumpy!
Pros - Beauty
Easy to Apply, Lightweight, Great Value, Versatile
Quality of Product
Value of Product
Helpful?
livy hill
Reviews
1
Votes
2
7 days ago
Awesome product
Whenever I do my make up while I’m going to school or anything like that, it always makes my mascara stay on. I got baptized and my mascara did not move. Totally recommend this product.
Helpful?
Vandy
Reviews
1
Votes
1
11 days ago
Lash & Roll Mascara
Purchased this mascara in on a whim. My eyes have become very sensitive to mascara as I age. This product performed well, doesn’t smudge, flake or irritate. Appreciated the lower price point as well.
Helpful?
Zobe
Reviews
5
Votes
5
12 days ago
Amazing
I was using lash it loud but I thought I'd try this and I'm amazed! Goes on so smoothly and fans out the lashes really well.
Quality of Product
Value of Product
Helpful?
1 - 8 of 5699 Results
1 - 8 of 14 Results
Laargy
·7 months ago
Is this a tube mascara?
the elf team
·7 months ago
This is not a tubing mascara - please check our Lash XTNDR if you are looking for tubing.
Helpful?
1234gracie
·1 year ago
what is the difference between waterproof and water resistence
345592
·1 year ago
waterproof doesn't come off in water AT ALL, and water resistant basically comes off a little in the water. this mascara stays on pretty well in water but not as good as waterproof would
Helpful?
1234gracie
·1 year ago
Is this mascara waterproof?
abij
·1 year ago
Does this mascara work well on straight or downwards lashes? Would it hold a curl on straighter lashes?
Consue
·1 year ago
Is this mascara oil free?
Elfenthusiast
·1 year ago
How do you recommend removing this mascara?
Addy28
·1 year ago
Is this mascara good for really sensitive eyes? almost all mascaras make my eyes watery and i really wanna try this but i’m scared my eyes will react!
the elf team
·1 year ago
This mascara is generally good for sensitive eyes, however results may vary by individual.
Helpful?
meanieweanir
·2 years ago
Is this mascara waterproof?
the elf team
·2 years ago
This is water resistant, not waterproof. We have Lash It Loud and Big Mood available in waterproof.
Helpful?
1 - 8 of 14 Results