Lash 'N Roll Mascara
$6
Curling mascara for visibly lifted lashes














on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!
What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
Why you'll love it:
- Gives your lashes maximum curl and lift
- Double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- Vegan and cruelty-free
Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
SKU: 83072
Net. Wt. 0.32 oz. ( 9.2 g)
Ingredients
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol,May Contain
black 2 (ci 77266)(nano), ultramarines (ci 77007),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Curling Mascara:
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes.
- Use the longer bristles to comb through lashes to separate and lift.
- Layer a second or third coat for maximum curl before the first coat has dried.
Read more about How To Choose the Right Mascara For You
What is the best mascara to curl and lift lashes?
Curling, lifting mascara is the best mascara to curl and lift lashes as it helps your lashes stay up and helps make your eyes appear bigger! e.l.f.’s Lash 'N Roll Mascara features a curved and double-sided silicone brush to give you extreme lift. The shorter bristles hold onto the formula while the longer bristles lift, separate, and evenly coat each lash.
What does a curling mascara do?
Curling mascara holds your lashes up and keeps them nice and bouncy, like a hair mousse for your lashes. As you apply the product, this mascara curls your lashes and pushes them out and up. Two coats of mascara is ideal for curling your lashes so it doesn’t weigh them down.
Does curling mascara really work?
Yes, curling mascara is specially designed to lift and curl your lashes, giving them a longer and more dramatic look. Curling mascaras can be effective in creating the appearance of longer, lifted lashes by using a unique formula that helps to hold a curl while the curved brush helps to create a beautiful curl that lasts all day.
How do you use curling mascara?
To apply curling mascara, start at the base of your lashes and wiggle the wand back and forth as you move toward the tips. Then, use the curved side of the wand to lift and curl your lashes upward. For best results, apply a second coat after the first one has dried. To ensure an extra curl, we recommend curling your lashes before applying mascara.
What is the difference between volumizing and curling mascara?
Volumizing mascara is designed to add thickness and fullness to your lashes, making them appear more dense and dramatic. On the other hand, curling mascara is formulated to lift and curl your lashes, creating a more open-eyed look. It typically has a curved brush and a formula that helps hold the curl in place throughout the day. While both types of mascara can enhance your eyelashes, they focus on different aspects of how you want your eyelashes to look - volume versus curl.
You May Love
Average Customer Ratings (5726)
Rating Snapshot
Most helpful favorable review
2 years ago
Shannonleigh
Roll n Lash Mascara
FINALLY! An affordable mascara that check all of the boxes. I wore it through Dr's appt, an MRI, crying, & it never budged until I took my makeup off at 7pm. With water... I think this is a tubing mascara. It applies beautifully & holds the curl. However, I do wish it added volume!!
125 of 130 people found this helpful
Most helpful critical review
2 years ago
Melissa H
Won't break the bank
The packaging and applicator are nice. The product itself is very buildable. I have three coats on and there is no clumping/flaking. I personally enjoy a mascara that gives a lot of fullness over length. This mascara did not in any way curl my lashes. It wears nice and was easy to apply, so I gave it three stars. I will say for the price point it is a decent mascara.
62 of 72 people found this helpful
1 - 8 of 5726 Results
Refal
Location
السعوديه
Reviews
4
Votes
0
Fashion Style
Trendy
Age
18 to 24
Makeup Expertise
Advanced
Eye Color
Brown
Skin Tone
Medium
Skin Type
Combination
1 day ago
مميزات
حلوووووه وتتمسح بسرعه وتطووول الرموش مرررراا ممتاززه
Quality of Product
Value of Product
Helpful?
Isa65
Reviews
5
Votes
0
Age
25 to 34
1 day ago
Great one
Affordable and comes in brown. Has been my choice mascara since it came out. The brush is a little hard but works great to separate and lengthen lashes. More on the subtle side but can be built up. No flaking or smudging. Removes easily in water too!
Pros - Beauty
High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Good Pigmentation, Effective
Best Uses - Beauty
Oily Skin, On-the-go, Daily Use, Sensitive Skin
Quality of Product
Value of Product
Helpful?
Baddie4life
Reviews
1
Votes
0
2 days ago
Great mascara
It's perfectly smooth with no clumps and lasts a pretty long time. It doesn't have as much color as I would like, but that's a personal preference.
Helpful?
ameliaf
Reviews
1
Votes
0
2 days ago
Makes my lashes so long
Really nice applicator and a lovely formula, really cheap and makes my lashes look really long
Helpful?
alanaar
Reviews
1
Votes
0
3 days ago
I love this mascara
This mascara is so perfect. There are never clumps, it applies so smoothly, and it lasted me a year! Great option for the price too!
Helpful?
Miss Melissa
Location
Casa Grande, AZ
Reviews
1
Votes
0
Fashion Style
Casual
Age
65 or Over
Makeup Expertise
Intermediate
Eye Color
Blue
Skin Tone
Light
Skin Type
Combination
5 days ago
Like that the mascara does not clump.
I bought this a month ago and really love how easy it is to use.
Pros - Beauty
Long Lasting
Best Uses - Beauty
Daily Use
Quality of Product
Value of Product
Helpful?
TerriLeigh
Reviews
1
Votes
0
6 days ago
LOVE
I love this mascara, I've used it for a while now, never clumps, always applies smoothly and gives added length without clumps. Super affordable too
Helpful?
Xadija
Reviews
1
Votes
0
9 days ago
Favorite mascara
Literally my favorite mascara, I have used it for so long. It takes a little long to dry but it's absolutely the best.
Helpful?
1 - 8 of 5726 Results
1 - 8 of 14 Results
Laargy
·8 months ago
Is this a tube mascara?
the elf team
·8 months ago
This is not a tubing mascara - please check our Lash XTNDR if you are looking for tubing.
Helpful?
1234gracie
·1 year ago
what is the difference between waterproof and water resistence
345592
·1 year ago
waterproof doesn't come off in water AT ALL, and water resistant basically comes off a little in the water. this mascara stays on pretty well in water but not as good as waterproof would
Helpful?
1234gracie
·1 year ago
Is this mascara waterproof?
abij
·1 year ago
Does this mascara work well on straight or downwards lashes? Would it hold a curl on straighter lashes?
Consue
·1 year ago
Is this mascara oil free?
Elfenthusiast
·1 year ago
How do you recommend removing this mascara?
Addy28
·1 year ago
Is this mascara good for really sensitive eyes? almost all mascaras make my eyes watery and i really wanna try this but i’m scared my eyes will react!
the elf team
·1 year ago
This mascara is generally good for sensitive eyes, however results may vary by individual.
Helpful?
meanieweanir
·2 years ago
Is this mascara waterproof?
the elf team
·2 years ago
This is water resistant, not waterproof. We have Lash It Loud and Big Mood available in waterproof.
Helpful?
1 - 8 of 14 Results