Luminous Putty Primer
$10
Makeup primer that leaves skin with a radiant glow
- 250 Beauty Squad Points + 15% off your first order
- 20% off second order, 25% off third
- Edit, pause, skip or cancel any time
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
Putty Primers are the #1 mass primer in America.*
Our best-selling face primer goes luminous! This primer delivers a soft, radiant base for your makeup application.
What we love:
- Infused with hyaluronic acid and vegan collagen to help plump and hydrate the skin.
- Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect.
- The ultimate grip on makeup.
Which Putty Face Primer is perfect for you?
- Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion.
- Poreless Putty Primer- Perfect for those who want a poreless, flawless finish.
- Matte Putty Primer – Perfect for those who want a shine-free matte complexion.
Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
SKU: 85910
Net. Wt. 0.74 oz.(21.0 g)
Ingredients
water (aqua), cyclopentasiloxane, ceresin, dimethicone, glycerin, hydrogenated polyisobutene, hdi/trimethylol hexyllactone crosspolymer, polymethylsilsesquioxane, propylene glycol, trimethylsiloxysilicate, synthetic fluorphlogopite, lauryl peg-10 tris(trimethylsiloxy)silylethyl dimethicone, sodium chloride, squalane, sodium hyaluronate, soluble collagen (vegan), dimethicone/peg-10/15 crosspolymer, dimethicone crosspolymer, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, silica, oryza sativa (rice) bran wax, tin oxide, triethoxycaprylylsilane,May Contain
titanium dioxide (ci 77891), yellow iron oxide (ci 77492),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How To Apply Luminous Primer:
- Apply a thin, even amount of face primer to moisturized skin prior to makeup application.
- Allow to set for 30 seconds before applying foundation.
Pro tip: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place.
Read more about Which face primer is best for your skin type.
What does Luminous Putty Primer do?
Luminous Putty Primer is infused with hyaluronic acid and vegan collagen, which may help hydrate and plump the skin. Luminous primer helps illuminate your complexion and creates a smooth base for makeup to grip onto your skin.
Should I use luminous primer?
If you want to achieve a soft, radiant glow while gripping your makeup for a smooth, poreless effect, you should absolutely use luminous face primer. Apply a illuminating primer before your foundation after your moisturizer to help achieve that illuminating look.
Where do you put luminous putty primer?
Apply Luminous Putty Primer on the face after moisturizing, focusing on areas that you want to enhance and provide a glowing effect, such as the cheekbones and higher points of your face.
What is the difference between luminous and matte primer?
Luminous face primers are designed to give your skin a healthy, glowing look and can help to combat dullness. They often contain light-reflecting particles or subtle shimmer to illuminate your complexion. Matte face primers, on the other hand, are formulated to control oil and shine and give your skin a smooth, velvet finish. They are particularly beneficial for those with oily skin, as they can help to prevent makeup from sliding off throughout the day.
Luminous Putty Primer
$10
Makeup primer that leaves skin with a radiant glow
- 250 Beauty Squad Points + 15% off your first order
- 20% off second order, 25% off third
- Edit, pause, skip or cancel any time
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (185)
Rating Snapshot
Most helpful favorable review
5 years ago
Simishine
Radiant Glow
I was a little shocked about the amount of golden glow when I first applied it, but once I put my foundation on top, it looked great. I have extremely dry skin, so I will take glow where ever I can get it.
119 of 123 people found this helpful
Most helpful critical review
5 years ago
Mrsmac309
Glitter , you ruined it.
Why would you put glitter in this ? I was so excited because I have dry skin. But who wants glitter all over their face ?
150 of 174 people found this helpful
1 - 8 of 185 Results
Neleen
Location
Chicago
Reviews
4
Votes
0
Fashion Style
Classic
Age
65 or Over
Makeup Expertise
Intermediate
Eye Color
Green
Skin Tone
Light
Skin Type
Dry
23 days ago
Beautiful Glow
The luminous putty primer is a new Holy Grail. Creamy and hydrating that leaves a beautiful dewy glow. Works perfectly with the Soft Glam foundation. My new favorite combination for everyday or special occasions.
Pros - Beauty
High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Effective
Best Uses - Beauty
Special Occasion, Dry Skin, On-the-go, Daily Use
Quality of Product
Value of Product
Helpful?
elflover89
Reviews
3
Votes
0
27 days ago
a little bit too much glitter for me.
I have oily/acne-prone skin, and I found that this product makes my skin look too oily. I've had to use a bunch of powder on top to make it look normal. Seems like a great product for those with normal/dry skin.
Quality of Product
Value of Product
Helpful?
Sherrie Mangis
Location
AZ
Reviews
1
Votes
0
Age
55 to 64
Makeup Expertise
Advanced
Eye Color
Blue
Skin Tone
Light
Skin Type
Dry
1 month ago
This primer is really the best I've tried!
My mature skin is very dry, but this primer adds a much needed luminous glow. I love how light-weight this product feels, as well.
Pros - Beauty
High Quality, Easy to Apply
Best Uses - Beauty
Dry Skin, Daily Use
Quality of Product
Value of Product
Helpful?
KS55
Reviews
1
Votes
0
1 month ago
Great Option for Extra Glow!
This primer goes on really nice. It gives skin a nice glow and I haven't had any issues with my makeup not staying out. Definitely not as sticky and the grip primers, but it's creamy and goes on super smooth.
Helpful?
LongLuvLiv3330545
Reviews
1
Votes
1
2 months ago
I don't like how unnatural it looks
I normally live sparkly product but this just looked so weird and didt really prime very well the only thing it did was make my face sparkly.
Helpful?
SleepyyRafikii
Reviews
1
Votes
0
3 months ago
Don't like the glitter
Don't love this. I don't like the sparkle in so many products. However, product does prime well. I use it for inner eyes.
Helpful?
Reviews
1
Votes
0
3 months ago
Hydration
This is really nice. Very hydrating and smoothing. For me, don’t like the sparkle.
Helpful?
Ashe PORTER
Reviews
1
Votes
0
4 months ago
LOVE LOVE LOVE
So hydrating and very beautiful. Would recommend if u have dry to combo skin, works on oily to
Helpful?
1 - 8 of 185 Results
1 - 8 of 17 Results
ANCssss
·2 years ago
Is this supposed to come sealed? What is the packaging supposed to look like?
Spark007
·2 years ago
What are the directions for use?
the elf team
·1 year ago
Please click on the "how to use" tab for directions.
Helpful?
Karinacesar2018
·2 years ago
the Luminous primer water or silicone based? In addition, is the Poreless primer water or silicone based? An is matte silicone based ?
Pegg
·2 years ago
Could you please tell me if your primer has sulfate ingredients
the elf team
·2 years ago
Please click on the ingredients tab for a full list of ingredients. Each ingredient may be clicked on for additional details.
Helpful?
Elf Cosmetics Enthousiast
·3 years ago
Is the Luminous primer water or silicone based? In addition, is the Poreless primer water or silicone based?
Nruiz
·3 years ago
Is this primer Non comedogenic?
the elf team
·3 years ago
While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our products are entirely non-comedogenic.
Helpful?
AlishbaSyed
·3 years ago
Do we use this primer in oil skin
the elf team
·3 years ago
We suggest the Luminous Primer for Dry/Combination Skin. Please click on the chart on any of the Putty Primer product pages for more information on which to choose for your skin type. We also recommend using several of the putty primers on different areas of your face if you have combination skin.
Helpful?
Noreen O
·4 years ago
what is the best primer, and foundation for wrinkles?
Blondie52
·4 years ago
I have dry mature skin so I need the luminous putty primer
Helpful?
1 - 8 of 17 Results