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MORE LASH.
LESS CASH.

Who said you have to choose between OTT curl,
bold AF volume
or mesmer-eyes-ing prices? Our mascara lineup has it all.

Shop Mascara

  for maximum curl.

Lash 'N Roll Mascara, $6.

Lash N' Roll mascara model images
Lash N' Roll mascara product image
 for maximum curl. Wear Alone

Lash 'N Roll
Mascara, $6.

Lash N' Roll mascara product image

➰ Delivers eye-opening curl and unbeatable lift

πŸ‘― Double-sided, curved silicone brush curls, separates and lifts

πŸ’– Long-lasting, smudge-& flake-resistant forumula

🎨 Available in 3 shades

Lash N' Roll - before and after image
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 for everyday
 volume.

Lash It Loud Mascara, $6.

Lash It Loud mascara model images
Lash It Loud mascara product image

Lash It Loud
Mascara, $6.

Lash It Loud mascara product image
 for everyday
 volume. Lash It Loud Model Image

πŸ”Š Creates defined volume for fuller-looking lashes

πŸ‘οΈ Domed-tip brush catches even hard-to-reach places

🎨 Intensely rich, pigment-packed formula

β˜” Available in 2 shades + waterproof version

Lash It Loud - before and after image
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 for bold 
 AF volume.

Big Mood Mascara, $8.

Big Mood mascara model images
Big Mood mascara product image
 for bold AF volume. Big Mood Mascara model images

Big Mood
Mascara, $8.

Big Mood mascara product image

πŸ”Š Volumizes and lifts for a dramatic look

⏳ Dense, hourglass-shaped brush separates and defines each lash

πŸ’– Long-lasting, smudge-resistant formula

🎨 Available in 5 shades + waterproof version

Big Mood Mascara - before and after image
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 for natural
 definition. 

Lash Beats Mascara, $6.

Lash Beats mascara model images
Lash Beats mascara product image

Lash Beats
Mascara, $6.

Lash Beats mascara product image
 for natural
 definition. Lash Beats Model Image

πŸ‘€ Enhances natural lashes for a subtly defined look

🀌 Narrow, tapered brush allows for precise application

😍 Buildable, fiber-infused formula helps lashes look longer

🎨 Available in 2 shades

Lash Beats - before and after image
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lash the e.l.f. out.

Pair these essentials with your favorite
mascara for eye-popping results.

Enhancing Lash &
Brow Serum, $8

Get healthier-looking
lashes and brows.

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Eyelash &
Brow Wand, $2

Shape brows and
define lashes.

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