love my e.l.f.

Starred. Reviewed. Hyped.
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#1 in America

I’ve worn this stuff w/out makeup & it makes my skin look HELLA GOOD -@miss.nanis

poreless putty primer, $8

The primer that broke the internet also comes in two finishes: Matte & Luminous.

ride or die lip balm, $5

Intense moisture + sheer tint of color. Your new BFF.

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I look healthy & glowy without being shiny or greasy. Best product ever IMO! -@gaykore

new shades!
halo glow setting powder, $8

Blurs imperfections like a soft-focus filter for your skin.

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new shades!
liquid glitter eyeshadows, $5

A one-swipe, long-lasting gel formula that brings the bling.

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This concealer is so good I’m shook every time I use it. -@majesticallyunmotivated

camo concealers, $6

Hydrating where you want it, matte where you need it.

#1 in America
Very moisturizing & stays put for hours w/o being rlly sticky! pls never change the formulation! -realglittergirl

lip lacquer, $3

Ultra-shiny & extra-moisturizing— this gloss is boss.

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#1 in America

smoky eye brush kit, $12

Is this faux real? They’re cruelty-free, soft & synthetic.

This cream feels like my skin drank a glass of water -@jackie_ramsay

holy hydration! face cream, $12

Keeps moisture on lock with hyaluronic acid & peptide complex. [also in fragrance-free!]

I can't believe the quality for the price 🤯😍 I have other colors on the way!

bite-size eyeshadows, $3

Matte & shimmer palettes with perfect pigment in every bite.

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monochromatic multi sticks, $4

A multi-use stick that’s made for touch-ups on the go.

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no budge eyeliner, $4

For intense eye looks that last. The name says it all.

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lip exfoliator, $4

Exfoliates lips to remove dry, chapped skin. It’s also TikTok famous.

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Makes my skin look SO GOOD— plump with a slight glass-skin effect. -bella500

jelly pop dew primer, $10

It’s juicy, it’s hydrating, it’s plumping— and it always sells out.

A little goes a long way! After rinsing it off, your face feels like a new face LOL. -KaylaMarie92

gentle peeling exfoliant, $10

It gently peels away dead skin. How oddly satisfying!

#1 in America

Great formula & a price you can’t beat. ily e.l.f. –@inquisitiveidiot

instant lift brow pencil, $2

Brow down to a $2 pencil that shapes, fills & defines.

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total face sponge, $5

Highlights, blends & conceals. Find a better sponge… we’ll wait.

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Poreless Putty Primer is the #1 Primer in America
*Average unit sales rate calculation based on Nielsen U.S. xAOC, Face Cosmetics category, 52 wks ended 4/18/2020

#1 Brushes in America
*Average unit sales rate and average dollar sales rate calculation based on Nielsen U.S. xAOC, Cosmetics Implements category, 52 wks ended 4/18/2020

Clear Lip Lacquer is the #1 lip gloss in America
*Average unit sales rate calculation based on Nielsen U.S. xAOC, Lip Cosmetics category, 52 wks ended 4/18/2020

#1 Brow Pencil in America
*Average unit sales rate calculation based on Nielsen U.S. xAOC, 52 wks ended 4/18/2020