Starred. Reviewed. Hyped.
Discover the 16 fan faves that changed
the e.l.f.ing game.
I’ve worn this stuff w/out makeup & it makes
my skin look HELLA GOOD
![]()
-@miss.nanis
poreless putty primer, $8
The primer that broke the internet also comes in two finishes: Matte & Luminous.
new shades!
halo glow setting powder,
$8
Blurs imperfections like a soft-focus filter for your skin.
Add to Bag
new shades!
liquid glitter eyeshadows,
$5
A one-swipe, long-lasting gel formula that brings the bling.
Add to Bag
This concealer is so good I’m shook every time I use it. -@majesticallyunmotivated
camo concealers, $6
Hydrating where you want it, matte where you need it.
lip lacquer, $3
Ultra-shiny & extra-moisturizing— this gloss is boss.
Add to Bag
This cream feels like my skin drank a glass
of water
![]()
-@jackie_ramsay
holy hydration! face cream, $12
Keeps moisture on lock with hyaluronic acid & peptide complex. [also in fragrance-free!]
bite-size eyeshadows, $3
Matte & shimmer palettes with perfect pigment in every bite.
Add to Bag
jelly pop dew primer, $10
It’s juicy, it’s hydrating, it’s plumping— and it always sells out.
gentle peeling exfoliant, $10
It gently peels away dead skin. How oddly satisfying!
Great formula & a price you can’t beat. ily e.l.f. –@inquisitiveidiot
instant lift brow pencil, $2
Brow down to a $2 pencil that shapes, fills & defines.
Add to Bag
Poreless Putty Primer is the #1 Primer in America
*Average unit
sales rate calculation based on Nielsen U.S. xAOC, Face Cosmetics
category, 52 wks ended 4/18/2020
#1 Brushes in America
*Average unit sales rate and average
dollar sales rate calculation based on Nielsen U.S. xAOC, Cosmetics
Implements category, 52 wks ended 4/18/2020
Clear Lip Lacquer is the #1 lip gloss in America
*Average unit
sales rate calculation based on Nielsen U.S. xAOC, Lip Cosmetics
category, 52 wks ended 4/18/2020
#1 Brow Pencil in America
*Average unit sales rate calculation
based on Nielsen U.S. xAOC, 52 wks ended 4/18/2020