Mineral Infused Mascara

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available on orders $35+ Details

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You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. 

#81453

How To Use

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired

Ingredients

Net. 0.25 fl. oz (7.5mL)

Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Acrylates Copolymer, Hydroxyethylcellulose, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Kaolin, Zinc Oxide

MAY CONTAIN:

DC Black 2 (CI 77266), Black Iron Oxide (CI 77499) 

You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. 

#81453

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired

Net. 0.25 fl. oz (7.5mL)

Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Acrylates Copolymer, Hydroxyethylcellulose, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Kaolin, Zinc Oxide

MAY CONTAIN:

DC Black 2 (CI 77266), Black Iron Oxide (CI 77499) 

Cruelty free and vegan
Mineral Infused Mascara is rated 4.1 out of 5 by 579.
Rated 2 out of 5 by from Didn't like this product, made my lashes feel like silicone. Found my lashes felt heavy with this mascara which was more annoying me than anything. I love elf but this is a no no, made my lashes feel like a silicon milk/butter brush. Sorry elf .
Date published: 2019-09-12
Rated 3 out of 5 by from Clumpy Ordered this mascara disregarding the bad reviews, how wrong was I!!! Clumps and sticks eyelashes together,quite messy to, disappointed.
Date published: 2019-09-02
Rated 4 out of 5 by from Good minimalist mascara Great mascara if you aren't going for crazy long/thick lashes.
Date published: 2019-08-30
Rated 1 out of 5 by from Clumpers So clumpy sticks my lashes together feels heavy on my lashes. Feels like putty.
Date published: 2019-07-30
Rated 5 out of 5 by from Best Ever! I absolutely love this mascara. I have had a terrible time finding a quality mascara for a reasonable price. ELF's Mineral Infused has Nailed it. It applies very smoothly and I have not had any trouble with clumpiness or smearing.
Date published: 2019-06-14
Rated 5 out of 5 by from Favourite mascara This has been my go to mascara for months! Lasts all day without leaving black smudges under eyes and makes my lashes twice as long! Wouldn’t use any other mascara now.
Date published: 2019-05-20
Rated 3 out of 5 by from I like it, but The mascara is great for making lashes look long, however the brush head is too fat for my lashes, it tends to hit my eye even when I’m being careful, also likes to leave clumps. I usually go back in with a thinner curved brush to get the clumps out.
Date published: 2019-05-15
Rated 1 out of 5 by from Really clumpy I bought this a week ago and have already stopped using it. I loved the idea it was vegan and cruelty free and affordable but it is just such a heavy mascara and clumps together so badly and gets worse throughout the day, really disappointed
Date published: 2019-05-11
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Is this a reformulation of product or just packaging? The mineral infused mascara was my absolute favorite, especially the wand. This wand looks different. Hoping you'll switch back to the old version if it is a reformulation!

Asked by: drk1
Look at the picture, the brush end isn't even close.
Answered by: josstine
Date published: 2018-02-25

is this waterproof?  i do not want waterproof mascara

Asked by: princessleo
NO
Answered by: josstine
Date published: 2019-10-21

Hi! Did you guys remodel your mineral infused mascara? I would like to purchase more, and I've been looking around your website and this name matches the mascara, but the packaging and wand look different. Just want to make sure before I make a purchase.

Asked by: Erika948
Just by looking at the wand, I'd say yup, they ruined it. The brush was half the magic. They lost me. Too bad, because loreal did the same with their waterproof years ago and lost a big chunk of their mascara fans. Glad I have a small stash of this because I'm on the "hunt" AGAIN.
Answered by: josstine
Date published: 2018-02-25

Can you confirm that the mineral Infused mascara contains no parabens, no preservatives and no chemical dyes?

Asked by: Erika1
It has those things in it. Click the ingredients info above.
Answered by: hernameisJess
Date published: 2017-11-27

When is your next online sale? I LOVE YOUR PRODUCTS!!! I love the baked eyeshadows they are the best!❤️

Asked by: Angelina11
They have a sale going on right now :)
Answered by: Anonymous
Date published: 2017-08-30

Do you have a colored or brown mascara? If you made a blue/purple/green/brown one I would definitely buy it!

Asked by: sylv
Thank you for the suggestion that we will share with our production department. We do not currently have any colored mascara.
Answered by: the elf team
Date published: 2017-09-27
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