Mineral Infused Mascara

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You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. 

#81453

How To Use

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired

Ingredients

Net. 0.25 fl. oz (7.5mL)

Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Paraffin, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PEG-100 Stearate, PVP, Triacontanyl PVP, Aminomethyl Propanol, Kaolin, Zinc Oxide, Phenoxyethanol, Caprylyl Glycol, Acrylates Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose MAY CONTAIN: DC Black 2 (CI 77266), Black Iron Oxide (CI 77499)

You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. 

#81453

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired

Net. 0.25 fl. oz (7.5mL)

Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Paraffin, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, PEG-100 Stearate, PVP, Triacontanyl PVP, Aminomethyl Propanol, Kaolin, Zinc Oxide, Phenoxyethanol, Caprylyl Glycol, Acrylates Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose MAY CONTAIN: DC Black 2 (CI 77266), Black Iron Oxide (CI 77499)

Cruelty free and vegan
Mineral Infused Mascara is rated 4.1 out of 5 by 591.
Rated 5 out of 5 by from My favorite mascara! I love this mascara! Adds the perfect amount of length and volume without clumping. I had no issue with smudging or flaking during the day.
Date published: 2020-11-19
Rated 4 out of 5 by from Nothing too bold I bought this because the minerals sounded good for my lashes, but I'm not sure how beneficial they are in reality. I also bought it because I wasn't looking for any sort of volumizing or lengthening, which it doesn't do. I would buy this if you are looking for a mascara that won't make your lashes pop too much. I wear it when I go to work at a craft/stationary/gift store.
Date published: 2020-11-06
Rated 5 out of 5 by from Feels weightless Feel like im wearing no mascara not like other brands that weigh you down, been using it for a while and lashes feel healthier
Date published: 2020-09-28
Rated 5 out of 5 by from Works great The formula is good and works well with the brush.
Date published: 2020-08-31
Rated 3 out of 5 by from Its okay It's pretty average mascara. I really liked the applicator and how it wasn't super clumpy. Other than that, it's pretty basic, but good for the price.
Date published: 2020-08-12
Rated 5 out of 5 by from Much better than my old mascara This is a great mascara. Very gentle to apply. It has a great feel - lovely and silky like it's hugging the eyelashes, probably because it contains more natural ingredients than *cheaper* cheap mascara. The brush is denser and more padded which adds to the effect. It does come out a bit clumpy, but only because the brush is loaded. you can just wipe off the excess with a tissue or your fingers. It dries well and stays on. Just one thing - I wish they'd done this mascara in brown as well.
Date published: 2020-06-25
Rated 5 out of 5 by from The best Don’t let the negative reviews put you off. This is hands down one of the best mascaras I have used. My go to was always YSL babydoll and when it was discontinued I searched for a dupe and this came up in reviews. Easily as good as YSL and a 1/5 of the price! My tip is buy two at once because it’s always out of stock!
Date published: 2020-06-11
Rated 4 out of 5 by from Clean , natural Simple, no mess, applies easy Good price everyday use
Date published: 2020-04-27
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Is this a reformulation of product or just packaging? The mineral infused mascara was my absolute favorite, especially the wand. This wand looks different. Hoping you'll switch back to the old version if it is a reformulation!

Asked by: drk1
Look at the picture, the brush end isn't even close.
Answered by: josstine
Date published: 2020-03-14

is this waterproof?  i do not want waterproof mascara

Asked by: princessleo
NO
Answered by: josstine
Date published: 2020-02-24

Hi! Did you guys remodel your mineral infused mascara? I would like to purchase more, and I've been looking around your website and this name matches the mascara, but the packaging and wand look different. Just want to make sure before I make a purchase.

Asked by: Erika948
Just by looking at the wand, I'd say yup, they ruined it. The brush was half the magic. They lost me. Too bad, because loreal did the same with their waterproof years ago and lost a big chunk of their mascara fans. Glad I have a small stash of this because I'm on the "hunt" AGAIN.
Answered by: josstine
Date published: 2018-02-25

Can you confirm that the mineral Infused mascara contains no parabens, no preservatives and no chemical dyes?

Asked by: Erika1
It has those things in it. Click the ingredients info above.
Answered by: hernameisJess
Date published: 2017-11-27

When is your next online sale? I LOVE YOUR PRODUCTS!!! I love the baked eyeshadows they are the best!❤️

Asked by: Angelina11
They have a sale going on right now :)
Answered by: Anonymous
Date published: 2017-08-30

Do you have a colored or brown mascara? If you made a blue/purple/green/brown one I would definitely buy it!

Asked by: sylv
Thank you for the suggestion that we will share with our production department. We do not currently have any colored mascara.
Answered by: the elf team
Date published: 2017-09-27
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