Beauty Shield™ SPF 50 Skin Shielding Primer

SPF 50 Skin Shielding Primer

Beauty Shield™ SPF 50 Skin Shielding Primer


Please Select a color

This SPF 50 Skin Shielding Primer contains antioxidants that fight against everyday environmental aggressors.  The lightweight base helps to reduce the appearance of fine lines and wrinkles leaving your skin ready for makeup application.

Formulated Without Parabens, Sulfates, Phthalates, or Alcohol.

Beauty Shield Regimen:

Step 1 Cleanse: Dual Defense Cleansing Facial Brush

Step 2 Protect: Vitamin C Pollution Prevention Serum

Step 3 Prep & Protect: SPF 50 Skin Shielding Moisturizer

Step 4 Prep & Protect: SPF 50 Skin Shielding Primer

Step 5 Refresh: Daily Defense Makeup Mist

Step 6 Recover: Recharging Magnetic Mask Set

Step 7 Recover: Massaging Overnight Recovery Cream

how to use

1.01 fl. oz. (30 mL)


Formulated Without Parabens, Sulfates, Phthalates or Alcohol.


ACTIVE INGREDIENTS: Zinc Oxide (nano) 25%


INACTIVE INGREDIENTS: Cyclopentasiloxane, Triethoxycaprylylsilane, Cyclohexasiloxane, Water (Aqua), Dimethicone Crosspolymer, Cetyl PEG/PPG-10/1 Dimethicone, Silica, Silica Dimethyl Silylate, Tocopheryl Acetate (Ve), Daucus Carota Sativa (Carrot) Seed Oil, Daucus Carota Sativa (Carrot) Root Extract, Beta-Carotene, Helianthus Annuus (Sunflower) Seed Oil, Ascorbyl Palmitate (Vc), Glyceryl Stearate, Stearic Acid, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride


MAY CONTAIN: Iron Oxides (CI 77491, CI 77492, CI 77499)

girl chat

#play beautifully

What our clients are saying.

Beauty Shield™ SPF 50 Skin Shielding Primer is rated 3.8 out of 5 by 25.
Rated 4 out of 5 by from made my complexion almost look photoshopped! I have been scouring the internet for a sunscreen primer that includes zinc oxide in it (zinc oxide is the best ingredient for sunscreen and protects the most). When I found this I bought solely on the fact that it was all I could find, but I dont regret it one bit! I wear this daily along with concealer (no foundation), and my friends all said my skin looks absolutely flawless! I also only had to use 1 oil absorbing sheet a day opposed to my usual 3. I would recommend using this along with the Elf Vitamin C Serum if you have combo skin like me or dry skin, because it might disrupt dry skin flakes some. My only con is that being a red head, I am EXTREMELY pale, and the tint is very dark, however once you rub it out and blend a little into your neck, you should have no problem! I asked multiple friends, and they all said they noticed no change in my skin tone.
Date published: 2017-10-23
Rated 3 out of 5 by from Use alone & Caution on returns I was looking forward to using this product. Reviews indicated that the color was not strong enough to change the color of the makeup but it did. In addition, the primer was not smooth on the skin and the application of the make-up was blotched especially on and around the nose. It should be used alone or by someone with a very porcelain complexion. Also, be sure you are willing to waste your money on the purchase and the shipping of the product because product cannot be returned nor exchange if the product does not work for you. The customer needs to dig into the FAQ's to find out about this information.
Date published: 2017-09-29
Rated 5 out of 5 by from I love this. It makes my skin look really flawless and healthy, whilst protecting it. Goes on smoothly, blends well and feels very light. Feels like a primer and BB in one, because of the tint. Will purchase again, once this is finished. Easy to use pump that means you only use what you need.
Date published: 2017-09-25
Rated 1 out of 5 by from The smell is nauseating Too much fragrance. Gave me dermatitis that will take me weeks to recover from. I'm still trying to figure out what ingredient caused it.
Date published: 2017-09-19
Rated 1 out of 5 by from "Universal tint" I just got this and from what planet is this a "universal" tint? That would have been fine for a whitish or clear tint. But this? Is at least 3 shades darker and yellower than I am. If you are a pale princess, DO NOT buy this. I am including a color swatch so you can see what I'm talking about. C'mon Elf. I'm Canadian, so paying shipping is ok, but to spend the change from USD and all that and then this in the mail? Ugh. SO disappointed
Date published: 2017-08-29
Rated 4 out of 5 by from Back for more I really like this primer. I specifically love the SPF since my job takes me outside frequently. I also recently went camping and this was the only beauty product I packed. The tint is just right for my skin tone. It seems to work well with keeping my makeup in place. I also really like that if I want to just wear this on a light makeup day I can. I do find it to be kind of on the thick side, but I still find it very blendable and a suitable light coverage base on its own.With all that's being said, I can understand how the "universal tint" could be problematic for ladies of color, that is my reasoning for only 4 stars. This is such a great primer I think it would be worth the time and effort for ELF to make a light tint and a dark tint.
Date published: 2017-08-25
Rated 5 out of 5 by from A little goes a long way! I love this primer! I sometimes just wear the primer with a little blush- it's smooth and flawless. And the 50 SPF is a bonus.
Date published: 2017-08-17
Rated 1 out of 5 by from Wanted to like this product I really, really wanted to like this product and like another reviewer said, I really did try to make it work. I purchased this specific product because I was looking for a primer with SPF in order to cut down on my morning routine. The product is hard to blend and leaves an awful white/pink cast over the face. I too tried to blend it out or make it less thick by mixing it with moisturizer but remained the same. I really wanted to love this product but maybe not the right fit for the brown skinned girls.
Date published: 2017-08-14
  • y_2017, m_12, d_13, h_20
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_25
  • loc_en_US, sid_9368, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_elfcosmetics