Mineral Infused Mascara

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Mineral Infused Mascara

$3.00

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You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. 

how to use

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired

ingredients

Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Acrylates Copolymer, Hydroxyethylcellulose, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Kaolin, Zinc Oxide

MAY CONTAIN:

DC Black 2 (CI 77266), Black Iron Oxide (CI 77499) 

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What our clients are saying.

<!--begin-bvseo-reviews--><!--begin-aggregate-rating--><div id="bvseo-aggregateRatingSection" itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span class="bvseo-itemReviewed" itemprop="itemReviewed">Mineral Infused Mascara</span> is rated <span class="bvseo-ratingValue" itemprop="ratingValue">4.3</span> out of <span class="bvseo-bestRating" itemprop="bestRating">5</span> by <span class="bvseo-reviewCount" itemprop="reviewCount">508</span>.</div><!--end-aggregate-rating--><!--begin-reviews--><div id="bvseo-reviewsSection"> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="167152045"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">JLF273</span> from <span itemprop="name">Long time user but New formula and brush sucks</span> <span itemprop="description">I recently bought what would be my regular mascara. I've been using it for a few years now after much trial and error with other brands. I loved that the old brush was small and easily combed out my lashes. Not sure what I hate more, the new formula or the new brush. The new formula is clumpy and heavy. It's like I didn't even curl my lashes before applying. And the new brush is too fat. So hard to comb through my lashes. It leaves globs of mascara and weighs lashes down. I was a long time fan of this mineral mascara, but I won't be buying anymore. I guess I'm on the hunt for a new mascara.</span> <div class="bvseo-pubdate">Date published: 2017-09-27</div> <meta itemprop="datePublished" content="2017-09-27" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="167100681"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">laboettcher</span> from <span itemprop="name">Smudgy and Chunky</span> <span itemprop="description">I tried this mascara based on reviews here, but it was very disappointing. It smudged for me. Like, a lot. I've had trouble with other mascaras and smudging, but this was among the worst. Sorry, ELF. I usually love your products, but this mascara didn't work for me.</span> <div class="bvseo-pubdate">Date published: 2017-09-27</div> <meta itemprop="datePublished" content="2017-09-27" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="164930816"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">lindskitty</span> from <span itemprop="name">NO NO NO NO NO</span> <span itemprop="description">They changed the formula, and I have to be honest and say that I truly do not like it. I hate that I have to write this review, but I have been using this Mineral Infused Mascara for years now. I just ordered a bunch of it, and I don't think I can continue using it. The brush used to be so perfect, it was small and it helped to comb out each lash as you brush the mascara on. Now it is fat and the mascara sticks to it in clumps and it gets everywhere. The formula itself it very thick, and hard to apply. I am so sad. :(</span> <div class="bvseo-pubdate">Date published: 2017-09-14</div> <meta itemprop="datePublished" content="2017-09-14" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="164151679"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">3</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">rachelak</span> from <span itemprop="name">WAS my favorite :(</span> <span itemprop="description">I've been using this mascara for about a year now and I loved it until you changed the formula and brush! It stays sticky for a while after applying and it clumps more now than before. I've also always had issues with mascara rubbing off under my eyes and the old formula did do that but the new one does. I know you just changed it but consider changing it back!</span> <div class="bvseo-pubdate">Date published: 2017-09-10</div> <meta itemprop="datePublished" content="2017-09-10" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="163276449"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">5</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">cer810</span> from <span itemprop="name">The best mascara I've found!</span> <span itemprop="description">I was surprised to see how long and bold this made my lashes look - more than any other drug store mascara I've ever used. I only need a little at a time (no need to multiple strokes for my lashes) and it lasts the day. I do need to be careful to not get it on my skin, though that's the case with most mascara, or with my technique!</span> <div class="bvseo-pubdate">Date published: 2017-09-09</div> <meta itemprop="datePublished" content="2017-09-09" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="162896844"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">2</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">uzumarshall</span> from <span itemprop="name">Disappointed with the new formula and brush</span> <span itemprop="description">The previous make of this was my absolute favourite mascara and I used it religiously, the new brush is awful and doesn't separate your lashes at all and makes it really hard to apply. The new formula is too thick and doesn't dry as well as the old one, such a shame to have to find a new one after finding such a gem in the old version :(</span> <div class="bvseo-pubdate">Date published: 2017-09-03</div> <meta itemprop="datePublished" content="2017-09-03" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="162863243"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">1</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">BrendaInCB</span> from <span itemprop="name">Bring back the old!</span> <span itemprop="description">Has been my go-to mascara, even more than more expensive brands. I hate the new version. The new, more 'slippery' formula and fatter brush head make it difficult to apply. I make a mess every time I put it on. And it does not wear as nice as the old formula at all. I don't know who was asking you to change it, but now I'm asking... CHANGE IT BACK!</span> <div class="bvseo-pubdate">Date published: 2017-09-02</div> <meta itemprop="datePublished" content="2017-09-02" /> </div> <div class="bvseo-review" itemprop="review" itemscope itemtype="http://schema.org/Review" data-reviewid="162691708"> <meta itemprop="itemReviewed" content="Mineral Infused Mascara" /> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> Rated <span itemprop="ratingValue">4</span> out of <span itemprop="bestRating">5</span> </span> by <span itemprop="author">Rosing</span> from <span itemprop="name">Does the job at a great price.</span> <span itemprop="description">Nice. Well done again elf, you've not let me down.</span> <div class="bvseo-pubdate">Date published: 2017-08-31</div> <meta itemprop="datePublished" content="2017-08-31" /> </div></div><script type="text/javascript"> if (document.getElementById('bvseo-reviewsSection')) { document.getElementById('bvseo-reviewsSection').style.display = 'none'; }</script><!--end-reviews--><!--begin-pagination--><ul id="bvseo-paginationSection"> <li class="bvseo-paginationItem"><a class="bvseo-paginationLink" href="https://www.elfcosmetics.com:443/p/mineral-infused-mascara?bvrrp=Main_Site-en_US/reviews/product/2/2200.htm">Mineral Infused Mascara Reviews - page 2</a></li></ul><!--end-pagination--><ul id="BVSEO_meta" style="display:none!important"> <li data-bvseo="bvDateModified">y_2017, m_10, d_16, h_19</li> <li data-bvseo="ps">bvseo_bulk, prod_bvrr, vn_bulk_2.0.3</li> <li data-bvseo="cp">cp_1, bvpage1</li> <li data-bvseo="co">co_hasreviews, tv_0, tr_508</li> <li data-bvseo="cf">loc_en_US, sid_2200, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]</li> <li data-bvseo="diagnostics">clientName_elfcosmetics</li></ul><!--end-bvseo-reviews--><!--BVSEO|dz:Main_Site-en_US|sdk:v1.0.6.0-n|msg:timer 13ms -->