Mineral Infused Mascara


Mineral Infused Mascara


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You asked, we listened! We have reformulated for improved performance. This mascara contains all-natural mineral wax infused with Kaolin and Zinc Oxide to create full, healthy-looking lashes. The brush head is designed to minimize clumping for optimal application. 

how to use

Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes. Reapply if desired


Water (Aqua), Styrene/Acrylates/Ammonium Methacrylate Copolymer, Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Cetearyl Alcohol, Ozokerite, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Triethanolamine, PVP, Glyceryl Stearate, PEG-100 Stearate, Triacontanyl PVP, Acrylates Copolymer, Hydroxyethylcellulose, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Kaolin, Zinc Oxide


DC Black 2 (CI 77266), Black Iron Oxide (CI 77499) 

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What our clients are saying.

Mineral Infused Mascara is rated 4.2 out of 5 by 521.
Rated 4 out of 5 by from Love the new formula and brush I might be the only one, but I love the new formula! I prefer a traditional brush over a plastic brush. The new brush gives me volume that the old one never did. I have straight, thin, long lashes. This mascara actually holds a curl! The formula itself doesn't seem to be that different than the old one. I've found that with both formulas, it's best to comb your lashes out before it dries to avoid any clumping. However, I find that my eyelashes don't stick together nearly as much as the old formula; I no longer have spider lashes. The color black also seems darker than the old formula, which is great because my lashes are blonde. My only con is that it still smudges under my eye a bit, but every mascara does on me. All in all, I'm very happy with this mascara!
Date published: 2017-12-05
Rated 2 out of 5 by from E.L.F. destroyed the beautiful original formula I have been using the new formula, and the longer I use it, the more I am so disappointed. I loved the original formula. I raved about it, and quit buying expensive mascaras from Sephora. I shared my love of this mascara with many. The new formula has me in the market for a new mascara. I dislike it so much, that I will be returning it for a $3 refund. The new formula clumps. It is sticky. It does not dry fast, so it ends up above my eyelid after applying. It is much harder to remove when I wash my face. And, the brush/wand is a step down. It also appears that it may have damaged some of my lashes, because for the first time there is a gap in my lashes. Also, if anything presses against your lashes, the lashes stick together, and cannot be separated unless you happen to have a lash comb and time to mess with it. I do not like anything about the new formula.
Date published: 2017-11-20
Rated 1 out of 5 by from bring back old formula/brush The old formula was a HG item for me. I prefered it over $30 mascaras. It applied easily with no clumps or smudging. This revised formula is just yuck.
Date published: 2017-11-19
Rated 5 out of 5 by from It’s definitely my new favorite The day I received this I immediately tried it and wore it to work. I got fired about 2-3 hours later and I cried like mad but this mascara didn’t run.
Date published: 2017-11-03
Rated 1 out of 5 by from Bring back the original formula! Dear ELF,PLEASE replace this new version of the mineral infused mascara. Change can be a good thing in life, but changing the original formula was a change for the worse. The original formula and brush gave soft, light, fluttery lashes. The new formula is heavy, goopy, and clumpy, and the new brush doesn't help either. Go to any beauty talk site and you'll find reviews from all kinds of people declaring the new revamp a complete failure. Again, please replace it with the original formula and brush - it's so difficult to find something similar. Sincerely, ELF fan of 10 years
Date published: 2017-10-30
Rated 1 out of 5 by from Hate the New brush and new formula! I have worn the mineral infused mascara for years! My eyelashes are my babies. They're extremely long and very healthy.... I ONLY use mineral infused on them... Well I bought some this week as my other bottle ran out and I was so upset. The wand is no longer the slender plastic wand. It's now the pipe cleaner type wand.... I absolutely hate it. It's so clumpy and makes my lashes stick together when I blink! I've always been a loyal elf customer but you done me dirty elf. Please bring back the old formula and wand. -Heartbtoken
Date published: 2017-10-29
Rated 1 out of 5 by from Not the Old Mineral Mascara Used to love the mineral mascara. Just bought some of the new formula, and it's more liquidy and wet and clumps like crazy right out of the box. Why wreck a great thing?
Date published: 2017-10-29
Rated 2 out of 5 by from I mean. Ehh. I bought this only to not use itt, I gotta say I do like it. It just takes a very long time to make it work. If you have a lot of time to de-clump it then sure. I have tried it for a good month or so, I do use it just not as much as I did before. I don't like to be wasteful but I did try I really did. I absolutely LOVE ELF's other products though. This one was defiantly a miss. I gotta say though the wear time was relatively long. (8 AM - 3 PM) Is how long I wore it and it held up pretty nicely. If I didn't rub my eyes that is, which I have a bad habit of doing. But it was pretty okay. I'll probably try to hold onto it a little longer for a special occasion which is probably what its best for.
Date published: 2017-10-29
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