e.l.f. SKIN x Coop Sleep Goods Instagram Giveaway

Official Rules

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

By entering into this promotion (the “Promotion”), you accept these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Promotion.

AS EXPLAINED BELOW, THESE OFFICIAL RULES CONTAIN A CLASS ACTION WAIVER AS WELL AS AN ARBITRATION PROVISION, WHICH REQUIRES YOU TO ARBITRATE ANY DISPUTES OR CLAIMS (WITH CERTAIN EXCEPTIONS) YOU MAY HAVE ON AN INDIVIDUAL BASIS YOU HAVE THE RIGHT TO OPT OUT OF ARBITRATION AND/OR THE CLASS ACTION WAIVER, AS EXPLAINED BELOW.

Sponsor

e.l.f. Cosmetics, Inc., 601 12^th Street, 14^th floor, Oakland, CA 94607.

Administrator

None

Entry Period

Entries will open 9 am PT on April 2^nd 2026 and end at April 6^th, 2026 (the “Entry Period”),after which time the Entry Period will be closed and no further entries shall be accepted.

Eligibility

The Promotion is open to all legal U.S. residents currently residing in the fifty (50) United States and the District of Columbia who are eighteen (18) years or older as of the date of entry.

Void where prohibited by law.

Employees, officers, and directors of Sponsor, Administrator (if any) or any of its parents, controlled affiliates, and subsidiaries, or any of their respective representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment, and marketing agents or agencies, website providers, web masters involved in the creation, design, execution, production, or fulfillment of the Promotion, and members of their immediate families (spouses, parents, siblings and children, regardless of where they live) and those living in the same household are not eligible to enter or win.

How to Enter

During the Entry Period, go to www.instagram.com (or open the Instagram app on your device) and:

• Follow @elfskincare and @coopsleepgoods (if you are not already following);
• Like the @elfskincare and @coopsleepgoods collaborative promotion post;
• Tag an additional account on the @elfskincare and @coopsleepgoods collaborative promotion post;

Limit one (1) entry per Instagram account per person for the Promotion during the Entry Period.

Number of Winners

Three (3) winners (each a “Winner”).

Selection of Winners

The Winners will be selected in a random drawing from among all eligible entries received. The odds of winning will depend on the number of eligible entries received during the Entry Period. The random drawing will be conducted by Sponsor, whose decisions are final on all matters relating to the Promotion. In the event that an insufficient number of eligible entries are received to award the Prize, Sponsor is not obligated to award the Prize.

Notification of Winners / Required Documents

Winners will be contacted via Instagram direct message on April 7th , 2026. Winners will be required to provide their full name, mailing address and phone number in order to redeem their prize. If one or both of the Winners do not respond within 24 hours of notification by Sponsor, Sponsor shall be entitled, in its sole discretion, to choose another Winner.

Prize(s)

One prize per Winner, consisting of one of the following (the “Prize”):

• 1 e.l.f. SKIN Holy Hydration! Lip Mask
• 1 e.l.f. SKIN Holy Hydration! Eye Cream
• 1 e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm
• 1 e.l.f. SKIN Holy Hydration! Sleeping Mask
• 1 e.l.f. SKIN Barrier Goals Cream
• 1 e.l.f. SKIN Thirst Burst Pore-fecting Toner
• 1 e.l.f. SKIN Youth Boosting Blue-ty Sleep Night Oil
• 1 Coop Sleep Goods Original Adjustable Pillow
• 1 Coop Sleep Goods Silk Eye Mask

The approximate retail value of the Prize is $215 per winner.

The approximate retail value of any Prize or any sub-part represents Sponsor's good faith determination. The Winners are solely responsible for payment of any applicable federal, state, provincial, territorial, and local taxes, fees (including any import fees), and surcharges imposed on the acceptance of the applicable Prize.

The Prize has no cash value and may not be redeemed for cash at any time.

Additional Terms

This Promotion is not sponsored or administered by Coop Sleep Goods

Publicity Release

Except where prohibited by law, each entrant and Winner grants to Sponsor (which grant will be confirmed in writing on request of Sponsor), its subsidiaries, affiliates, retailers, distributors, advertising, and promotional agencies, suppliers, and those acting pursuant to its authority, the right and permission to print, publish, broadcast, and use, worldwide in any media now known or hereafter developed at any time or times, such entrant’s or Winner’s name, portrait, picture, voice, likeness, and biographical information (“Likeness”) for advertising, trade, and promotional purposes (including the announcement of his or her name on television or radio broadcast) in connection with the Promotion without additional consideration, compensation, permission, or notification.

Entrants and Winners waive any right to inspect or approve uses of their Likeness by Sponsor in connection with the Promotion.

Intellectual Property

By submitting an entry, entrant agrees that the entry or any other post/submission in connection with the Promotion (a “content submission”), including all rights embodied therein, with the exception of personally identifiable information as identified in Sponsor’s Privacy Notice, are deemed to be non-confidential and non-proprietary and Sponsor shall have no obligation of any kind with respect to entrant’s content submissions.

Entrant hereby grants to Sponsor and its legal representatives, successors and assigns, for a period of ten years, renewable at Sponsor’s sole option, an irrevocable, royalty free, fully paid, world-wide license (with the right to sublicense through multiple levels) to edit, modify, display, publish, reproduce, use, disclose, disseminate, distribute and exploit the content submissions to others without limitation in any media now known or not currently known, throughout the world for any purpose without compensation, permission or notification to entrant or any third-party. Sponsor is not obligated to use the content submission. If Sponsor elects to use content submission for any purpose, all rights under copyright or other intellectual property rights which may result from such use shall be the sole property of Sponsor. Entrant further agrees that if Sponsor elects to use entrant's content submission, entrant will execute any documents requested by Sponsor regarding this license.

Entrant waives any moral rights entrant may have to the content submission. If Sponsor uses the content submission, entrant shall not be entitled to any credit, consideration, notice or payments of any kind.

If any use by Sponsor of the content submission causes Sponsor or any to be liable to any third-party, entrant agrees to indemnify Sponsor and its agents, employees, affiliates, subsidiaries, representative and all related parties from and against any damages, costs, judgments and expenses (including reasonable attorney fees) which it incurs as a result of its use of the content submission.

Release and Limitations of Liability

By participating in the Promotion, entrants agree that Sponsor, the applicable social media platform provider on which the Promotion is being operated (if applicable) and their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agents and agencies, website providers, web masters, and their respective officers, directors, employees, representatives and agents (the “Released Parties”) are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or used in the Promotion that may limit the ability to participate, or by any human error which may occur in the processing of the entries in the Promotion.

BY PARTICIPATING IN THE PROMOTION, TO THE EXTENT NOT PROHIBITED BY LAW ENTRANTS AGREE THAT THE RELEASED PARTIES WILL HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND TO PERSONS. THE RELEASED PARTIES ARE NOT RESPONSIBLE IF ANY PRIZE CANNOT BE AWARDED DUE TO TRAVEL CANCELLATIONS, DELAYS, OR INTERRUPTIONS DUE TO ACTS OF GOD, ACTS OF WAR, NATURAL DISASTERS, EPIDEMICS OR PANDEMICS, WEATHER OR TERRORISM

TO THE EXTENT NOT PROHIBITED BY LAW, EACH ENTRANTS ACKNOWLEDGES AND AGREES THAT IN NO EVENT WILL THE RELEASED BE RESPONSIBLE OR LIABLE TO ENTRANT OR ANY THIRD PARTY, UNDER ANY THEORY OF RESPONSIBILITY OR LIABILITY, FOR ANY INDIRECT, SPECIAL, EXEMPLARY, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, FOR ANY MULTIPLIER ON OR INCREASE TO DAMAGES, OR FOR ANY COSTS OR FEES (INCLUDING ATTORNEYS’ FEES), ARISING IN ANY WAY IN CONNECTION WITH THE PROMOTION, THESE OFFICIAL RULES, OR ANY PRIZE AWARDED (OR NOT AWARDED); AND ANY ADVERTISING BY, PROMOTION OF, OR OTHER COMMUNICATIONS WITH SPONSOR, WHETHER ARISING AT LAW, IN EQUITY, OR OTHERWISE, AND WHETHER BASED IN CONTRACT, STRICT LIABILITY, TORT (INCLUDING NEGLIGENCE OR OTHERWISE), COMMON LAW, STATUTE, EQUITY, OR OTHERWISE, EVEN IF SPONSOR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE, OR FOR ANY OTHER CLAIM, DEMAND, OR DAMAGES WHATSOEVER, ARISING OUT OF OR RELATED TO THE PROMOTION OR ANY RELATED ACTIVITIES.

WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THE PROMOTION, INCLUDING ANY WEBSITES AND ALL PRIZES, ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

Privacy

Any personal information sent to, shared with or collected by Sponsor in connection with this Promotion is subject to Sponsor’s Privacy Notice (https://www.elfcosmetics.com/pages/privacy-notice/privacy-policy)

Disputes; Binding Arbitration Agreement; Class Action Waiver

PLEASE READ THIS SECTION CAREFULLY – IT MAY SIGNIFICANTLY AFFECT YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY HEAR YOUR CLAIMS.

Scope of the Arbitration Agreement. Any and all disputes, actions, claims, or other controversies concerning or arising in any way out of the Promotion, these Official Rules, or any prize; and any advertising by, promotion of, or other communications with Sponsor; and any related activities (collectively, a “Dispute”), whether based in contract, tort, statute, or any other legal or equitable basis, shall be resolved exclusively through final and binding individual arbitration. “Dispute” will be given the broadest possible meaning allowable under law. This agreement to arbitrate covers threshold questions of arbitrability. The arbitrator shall have exclusive authority to resolve any and all Disputes arising out of or relating to the formation, existence, scope, validity, interpretation, applicability, or enforceability of this agreement to arbitrate, or any part of it, or of these Official Rules, except that any issue concerning the validity of the class action waiver or the batch arbitration provisions below must be decided by a court.

Exceptions. Notwithstanding anything else herein, you and Sponsor agree that a court will resolve the following types of Disputes, unless you and Sponsor agree otherwise: (1) Disputes or claims within the jurisdiction of a small claims court consistent with the jurisdictional and dollar limits that may apply, as long as they are maintained as individual Disputes; (2) Disputes or claims where the sole form of relief sought is injunctive relief (including public injunctive relief); or (3) intellectual property Disputes. You and Sponsor agree that for Disputes where both injunctive relief (including public injunctive relief) and non-injunctive relief are sought, you and Sponsor will first submit the Dispute for non-injunctive relief to arbitration pursuant to this binding Arbitration Agreement; Class Action Waiver section. The arbitrator will not be permitted to grant injunctive relief (unless the parties agree otherwise). Once the arbitration of the Dispute or claim for non- injunctive relief concludes, you and/or Sponsor may seek the injunctive relief (including the public injunctive relief) in court to the extent permitted by law. Any litigation in court of the foregoing types of Disputes (except for small claims court actions) shall be commenced only in a federal or state court in San Francisco, California, and you and Sponsor consent to the jurisdiction of those courts for such purposes. Any Dispute remains subject to the class action waiver provision below.

Informal Dispute Resolution. As a condition precedent that must be satisfied before initiating any arbitration, either party asserting a Dispute shall first try in good faith to resolve it by providing written notice as specified below to the other party describing the facts and circumstances (including any relevant documentation) and allowing the receiving party 30 days in which to respond.

Arbitration. Either party may initiate arbitration of a Dispute, which will be settled by final and binding arbitration, using the English language, administered by the American Arbitration Association (“AAA”) under the AAA Rules then in effect (those rules are deemed to be incorporated by reference into this section, and as of the date of these Official Rules). Unless you and Sponsor agree otherwise, including to conduct the arbitration by telephone or videoconference, any arbitration hearing shall take place in San Francisco, California, unless the arbitrator determines that a different location would better serve the convenience of the parties. AAA Rules govern payment of all filing, administration, and arbitrator costs and expenses, except that if you demonstrate that any such costs and expenses owed by you under those rules would be prohibitively more expensive than a court proceeding, Sponsor will pay the amount the arbitrator determines is necessary to prevent the arbitration from being prohibitively expensive (subject to possible reimbursement as set forth below). Each party is responsible for its, his, or her own attorneys’ fees and expenses, unless applicable law, rule, or order requires otherwise. Judgment on the arbitration award may be entered in any court that has jurisdiction.

Batch Arbitration. Notwithstanding any provision to the contrary in the foregoing or in the applicable AAA Rules then in effect, and to the maximum extent permitted by applicable law, you and Sponsor agree that, in the event there are 25 or more individual arbitration demands filed within a 90-day period relating to the same or similar facts and asserting the same or similar claims for relief, brought by claimants represented by the same counsel or counsel coordinating with one another, the following rules shall apply:

• AAA shall administer the arbitration demands in batches of 25 demands per batch (or as close as possible to 25, where there are fewer than 25 demands to fill a batch).
• For each such batch, AAA shall appoint a single arbitrator and resolve the batch as a single consolidated arbitration, with one set of filing, administrative, and arbitrator fees due per batch (with the same fee schedule being applied to the entire batch as would ordinarily apply to a single arbitration).
• Batches may be arbitrated concurrently. Arbitration awards in one batch shall have no precedential effect on subsequently administered batches.
• You and Sponsor shall cooperate with one another and with AAA to implement this batch arbitration process in good faith, in the interests of minimizing the costs of arbitration.

Any challenge by a party to the applicability, validity, or enforceability of this batch arbitration provision shall be decided only by a court of competent jurisdiction and not by an arbitrator. In the event that this batch arbitration provision is found to be invalid or unenforceable, or in the event that the AAA declines to implement this batch arbitration provision for any reason, the entire Arbitration Agreement shall be of no force and effect when there are 25 or more individual arbitration demands filed within a 90-day period relating to the same or similar facts and asserting the same or similar claims for relief, brought by claimants represented by the same counsel or counsel coordinating with one another. The class action waiver, however, will still apply to the extent permitted by law.

WAIVER OF RIGHT TO BRING CLASS ACTION AND REPRESENTATIVE CLAIMS.

TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND SPONSOR AGREE THAT ANY PROCEEDING TO RESOLVE ANY DISPUTE WILL BE BROUGHT AND CONDUCTED ONLY IN THE RESPECTIVE PARTY’S INDIVIDUAL CAPACITY AND NOT AS PART OF ANY CLASS (OR PURPORTED CLASS), CONSOLIDATED, MULTIPLE- PLAINTIFF, OR REPRESENTATIVE ACTION OR PROCEEDING (“CLASS ACTION”). YOU AND SPONSOR AGREE TO WAIVE THE RIGHT TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS ACTION. YOU AND SPONSOR WAIVE ANY ABILITY TO MAINTAIN A CLASS ACTION IN ANY FORUM. IF THE DISPUTE IS SUBJECT TO ARBITRATION, THE ARBITRATOR WILL NOT HAVE THE AUTHORITY TO COMBINE OR AGGREGATE CLAIMS, CONDUCT A CLASS ACTION, OR MAKE AN AWARD TO ANY PERSON OR ENTITY NOT A PARTY TO THE ARBITRATION. YOU AND SPONSOR AGREE THAT THE ARBITRATOR MAY NOT CONSOLIDATE PROCEEDINGS FOR MORE THAN ONE PERSON’S CLAIMS, AND IT MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CLASS ACTION. FOR THE AVOIDANCE OF DOUBT, YOU CAN SEEK PUBLIC INJUNCTIVE RELIEF TO THE EXTENT AUTHORIZED BY LAW AND CONSISTENT WITH THE EXCEPTIONS CLAUSE ABOVE.

IF THIS CLASS ACTION WAIVER IS LIMITED, VOIDED, OR HELD UNENFORCEABLE, THEN, UNLESS THE PARTIES MUTUALLY AGREE OTHERWISE, THE PARTIES’ AGREEMENT TO ARBITRATE SHALL BE NULL AND VOID WITH RESPECT TO SUCH PROCEEDING SO LONG AS THE PROCEEDING IS PERMITTED TO PROCEED AS A CLASS ACTION. If a court decides that the limitations of this paragraph are deemed invalid or unenforceable, any putative class, private attorney general, or consolidated or representative action must be brought in a court of proper jurisdiction and not in arbitration.

Right to Opt-Out of Arbitration. You have the right to not be bound by the arbitration provisions and the class action waiver above by sending written notice of your decision to opt-out within 30 days of your agreeing to these Official Rules to:

Your written notification must include your name, address, and a clear statement that you do not wish to resolve Disputes with Sponsor through arbitration and/or that you do not agree to the class action waiver. If you do not opt out, you shall be bound to arbitrate Disputes on an individual basis in accordance with the provisions of this Binding Arbitration Agreement; Class Action Waiver Section. If you opt out of only the arbitration provisions, the class action waiver still applies. You may not opt out of only the class action waiver and not also the arbitration provisions. If you opt-out of these arbitration provisions and/or class action waiver, Sponsor also will not be bound by them.

Governing Law and Other Terms. This Arbitration Agreement and class action waiver are governed by, and interpreted and enforced in accordance with, the Federal Arbitration Act and other applicable federal law. To the extent state law applies to any aspect of this Binding Arbitration Agreement; Class Action Waiver, or to any Disputes that are covered by this binding Arbitration Agreement and/or class action waiver, California law applies. Sponsor will provide notice of any material changes to this binding Arbitration Agreement and/or class action waiver (which may be satisfied by updating these Official Rules, unless not permitted by law), in which case you will have the right to opt out of the arbitration provisions and/or class action waiver within 30 days after such change, consistent with the terms above. Except as set forth above regarding the class action waiver provision, if any portion of these arbitration provisions is deemed invalid or unenforceable, it will not invalidate the remaining portions of these arbitration provisions.

Social Media Platforms

If the Promotion is being run on a social media platform: (1) the Promotion is in no way sponsored, endorsed or administered by, or associated with any social media platform; (2) each entrant must be a member of the applicable social media platform and the entrant’s account must be set to the “public” setting in order to participate; joining the applicable social media platform used in the Promotion is free–please visit the applicable social media platform’s website for more information on how to join; and (3) if an entrant deletes entrant’s applicable social media account before the end of the Entry Period, that entrant will no longer be entered into the Promotion and must complete another entry before the end of the Entry Period to be re-entered into the Promotion.

Winner List

For a list of the Winners, send a stamped, self-addressed envelope to:

All requests for a list of Winners must be received no later than 30 days after the date of selection of the Winners.

Miscellaneous

If you require the Official Rules in another format (for example, audio, large print or braille), please contact us and we will endeavor to provide it.

By participating in this Promotion, entrants agree to be bound by these Official Rules and the decisions of the Sponsor. This Promotion is subject to all applicable federal, state, provincial, territorial, and local laws, regulations, and ordinances.’

If there is a conflict between any term of these Official Rules and any marketing or other materials used in connection with the Promotion, the terms of these Official Rules will govern.

Physical elements of a prize will be delivered to each Winner, at Sponsor’s cost and by post or common carrier selected by Sponsor, to the address provided by that Winner. Shipped elements of a prize will not be insured and Sponsor is not liable for lost, damaged or misdirected prizes or elements thereof.

No substitution or exchange of any Prize will be allowed, except by Sponsor, who reserves the right to substitute a Prize, or component thereof, of equal or greater value in case of unavailability of a Prize, or component thereof, or force majeure.

No more than the stated number of Prizes will be awarded. In event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of Prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void such entries and that entrant will be disqualified.

Entries will not be acknowledged or returned. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected Entries, which will be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents will void all entries by that entrant. In the event of a dispute as to any entry, the authorized account holder of the email address or social media account used to enter will be deemed the entrant as determined by Sponsor in its sole discretion.

The Sponsor is not responsible for any typographical or other error in the printing of the Promotion materials or the offering or announcement of the prizes. Sponsor reserves the right to cancel or modify the Promotion if fraud, misconduct or technical failures threaten the integrity of the Promotion; or if a computer virus, bug, or other technical problem corrupts the administration or security of the Promotion as determined by Sponsor, in their sole discretion. In the event of termination, Sponsor will award the prizes in a random drawing from non-suspect, eligible Entries received prior to cancellation as outlined above, provided it is able to do so, and will announce the termination publicly.

Sponsor reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Promotion; violates the Official Rules; acts in an unsportsmanlike or disruptive manner; or acts in an annoying, abusive, threatening, or harassing manner. If a dispute arises regarding compliance with these Official Rules, Sponsor may consider, in its sole discretion, data reasonably available to Sponsor through information technology systems in Sponsor’s control, but Sponsor will not be obligated to consider any data or other information collected from any other source.

Any failure by Sponsor to enforce any of these Official Rules will not constitute a waiver of such Official Rules. If there is a conflict between any term of these Official Rules and any marketing or other materials used in connection with the Promotion, the terms of these Official Rules will govern.

Sponsor reserves the right, in its sole discretion, to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Promotion. If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect.

e.l.f. Save Our Sink Contest

Official Rules

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING.

By entering into this promotion (the “Promotion”), you accept these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Promotion.

AS EXPLAINED BELOW, THESE OFFICIAL RULES CONTAIN A CLASS ACTION WAIVER AS WELL AS AN ARBITRATION PROVISION, WHICH REQUIRES YOU TO ARBITRATE ANY DISPUTES OR CLAIMS (WITH CERTAIN EXCEPTIONS) YOU MAY HAVE ON AN INDIVIDUAL BASIS YOU HAVE THE RIGHT TO OPT OUT OF ARBITRATION AND/OR THE CLASS ACTION WAIVER, AS EXPLAINED BELOW.

Sponsor

e.l.f. Cosmetics, Inc., 601 12^th Street, 14^th floor, Oakland, CA 94607.

Administrator

None

Entry Period

Entries will open 9 am PT on April 2^nd 2026 and end at April 6^th, 2026 (the “Entry Period”),after which time the Entry Period will be closed and no further entries shall be accepted.

Eligibility

The Promotion is open to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Void where prohibited by law.

Employees, officers, and directors of Sponsor, Administrator (if any) or any of its parents, controlled affiliates, and subsidiaries, or any of their respective representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment, and marketing agents or agencies, website providers, web masters involved in the creation, design, execution, production, or fulfillment of the Promotion, and members of their immediate families (spouses, parents, siblings and children, regardless of where they live) and those living in the same household are not eligible to enter or win.

How to Enter

During the Entry Period,visit www.elfcosmetics.com/vanityvandals and complete and submit the official entry form. As part of your entry, you will be required to provide certain information, including your name and email address, and submit:

• a short-form written response to the prompt related to vanity vandalism; and
• a video of up to ten (:10) seconds showcasing or supplementing your written response (for example, showing your messy vanity, showing how you’ve experienced vanity vandalism, etc.).

Your entry video should feature products from the e.l.f. Beauty family of brands (e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, Naturium, and rhode) and should not display any logos, trademarks, or other branding of third-party or competitor products. Sponsor reserves the right to disqualify any entry that includes such third-party or competitor branding

All entries must be submitted in accordance with the instructions provided on the website and these Official Rules to be eligible.

Limit one (1) entry per person for the Promotion during the Entry Period.

Entries must be created solely by the entrant without the use of AI, machine learning tools, or generative technologies. Any entry created in whole or in part using such tools is void and may be disqualified in Sponsor’s sole discretion

Number of Winners

One (1) winner (the “Winner”).

Selection of Winners

At the end of the Entry Period, all eligible entries received during the Entry Period will be judged by qualified judges selected by Sponsor in its sole discretion (the “Judges”). The Judges will score each entry according to the following weighted criteria:

• 40% creativity;
• 40% e.l.f. love (for example, relevance to the e.l.f. Beauty family of brands); and
• 20% humor and entertainment value.

All these factors determine the entry’s overall score

The entrant whose entry receives the highest score will be named the potential Winner, pending verification of eligibility and other matters as noted below. The highest score in criterion “e.l.f. love” will be used to break any ties.

If a potential Winner is found to be ineligible, that potential Winner will be disqualified, and the entrant whose entry has the next-highest score will be named the potential Winner. In no event will there be more than one (1) Winner.

The Judges’ and Sponsor’s decisions shall be final and binding in all matters pertaining to the judging and selection of the Winner.

Notification of Winners / Required Documents

The potential Winner will be contacted via the email address included in the potential Winner’s entry form. If a potential Winner does not respond within 24 hours of notification by Sponsor, Sponsor shall be entitled, in its sole discretion, to choose another potential Winner

The potential Winner will be required to provide their full name, mailing address, email address, and banking information (if receiving an ACH transfer of the cash portion of the Prize) to claim the Prize. The potential Winner may be required to sign an affidavit of eligibility, a W-9, a liability release, and, where imposing such condition is legal, a publicity release (collectively, “Prize Claim Documents”). If any potential Winner fails or refuses to sign and return all Prize Claim Documents within two days of notification (or such shorter time as exigencies may require), the potential Winner may be disqualified, the Prize may be forfeited, and/or an alternate Winner may be selected.

Prize(s)

One prize per Winner, consisting of one of the following (the “Prize”):

• One (1) $5, 000 e.l.f. gift card for use on elfcosmetics.com (subject to the terms and conditions at elfcosmetics.cashstar.com/store/about/terms_and_conditions);
• One (1) $5, 000 Target gift card (subject to the terms and conditions at target.cashstar.com/about/terms_and_conditions);
• One (1) free bathroom and/or vanity design consultation (the “Design Consultation”) provided by a designer, influencer, or professional organizer selected by Sponsor in its sole discretion; and
• $2, 500 in cash (paid via check, ACH transfer, or other method reasonably agreed by Sponsor) to help offset taxes on the Prize.

The approximate retail value of the Prize is USD $13, 000.

The specific individual providing the Design Consultation, as well as the format, scope, duration, and scheduling of the Design Consultation, will be determined by Sponsor in its sole discretion. The Design Consultation may be conducted virtually or in-person, as determined by Sponsor, and is subject to the availability of the selected designer, influencer, or organizer.

The Design Consultation may be filmed, recorded, or photographed, and by participating, the Winner hereby grants to Sponsor the rights set forth in the “Publicity Release” and “Intellectual Property” sections of these Official Rules.

The approximate retail value of the Prize or any portion of the Prize represents Sponsor's good faith determination. The Winner is solely responsible for payment of any applicable federal, state, provincial, territorial, and local taxes, fees (including any import fees), and surcharges imposed on the acceptance of the applicable Prize.

The Prize has no cash value and may not be redeemed for cash at any time.

Additional Terms

This Promotion is not sponsored or administered by Target, Inc. or the specific individual providing the Design Consultation.

Publicity Release

Except where prohibited by law, each entrant and Winner grants to Sponsor and its designees the right to use, reproduce, adapt, publish, display, distribute, transmit, and otherwise exploit, worldwide, in any media now known or later developed, at any time, such entrant’s or Winner’s name, portrait, picture, voice, likeness, and biographical information for advertising, marketing, promotional, publicity, and trade purposes for Sponsor and its products, services, and business generally, including in connection with the Promotion, without further compensation, permission, or notice

To the fullest extent permitted by law, entrants and the Winner waive any right to inspect or approve such uses and waive any moral or similar rights

Intellectual Property

By submitting an entry, entrant agrees that any submission (a “content submission”) is non-confidential and non-proprietary.

Each entrants hereby grants to Sponsor and its designees, for a period of ten (10) years (or, if longer, to the fullest extent permitted by law), renewable at Sponsor’s sole option, an irrevocable, perpetual, royalty-free, fully paid, sub-licensable, worldwide license to use, reproduce, adapt, publish, display, distribute, transmit, and otherwise exploit the content submission, in whole or in part, in any media now known or later developed, for any purpose whatsoever, including without limitation for advertising, marketing, promotional, publicity, and trade purposes for Sponsor and its products, services, and business generally, including in connection with the Promotion. To the fullest extent permitted by law, entrants and Winners waive any right to inspect or approve such uses and waive any moral or similar rights. Sponsor is not obligated to use any content submission.

To the fullest extent permitted by law, Sponsor shall own all right, title, and interest in and to any materials incorporating or derived from the content submission, including all results and proceeds of Sponsor’s use thereof, and no further compensation shall be due to entrant.

Each entrant agrees to execute any documents reasonably requested by Sponsor to effectuate, confirm, or perfect the rights granted herein.

Each entrant agrees to indemnify and hold harmless Sponsor and its designees from any damages, costs, judgments, and expenses (including reasonable attorneys’ fees) arising from third-party claims related to Sponsor’s use of the content submission

Release and Limitations of Liability

By participating in the Promotion, entrants agree that the Promotion Parties, the applicable social media platform provider on which the Promotion is being operated (if applicable) and all of their respective parents, affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agents and agencies, website providers, web masters, and their respective officers, directors, employees, representatives and agents (collectively, the “Released Parties”) are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or used in the Promotion that may limit the ability to participate, or by any human error which may occur in the processing of the entries in the Promotion.

TO THE EXTENT NOT PROHIBITED BY LAW, ENTRANTS AGREE THAT THE RELEASED PARTIES SHALL NOT HAVE ANY LIABILITY FOR, AND SHALL BE HELD HARMLESS AGAINST, ANY INJURIES, LOSSES, OR DAMAGES OF ANY KIND ARISING OUT OF PARTICIPATION IN THE PROMOTION OR ACCEPTANCE, USE, OR MISUSE OF ANY PRIZE.

THE PROMOTION PARTIES ARE NOT RESPONSIBLE IF ANY PRIZE CANNOT BE AWARDED DUE TO EVENTS BEYOND THEIR CONTROL

TO THE EXTENT NOT PROHIBITED BY LAW, IN NO EVENT SHALL THE RELEASED PARTIES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR PUNITIVE DAMAGES, OR ATTORNEYS’ FEES, ARISING OUT OF OR RELATING TO THE PROMOTION OR ANY PRIZE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES

WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THE PROMOTION, INCLUDING ANY WEBSITES AND PRIZES, IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT

Privacy

Any personal information sent to, shared with or collected by Sponsor in connection with this Promotion is subject to Sponsor’s Privacy Notice (https: //www.elfcosmetics.com/pages/privacy-notice/privacy-policy)

Disputes; Binding Arbitration Agreement; Class Action Waiver

PLEASE READ THIS SECTION CAREFULLY – IT MAY SIGNIFICANTLY AFFECT YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY HEAR YOUR CLAIMS. IT CONTAINS PROCEDURES FOR MANDATORY BINDING ARBITRATION AND A CLASS ACTION WAIVER

In plain language: Except for limited exceptions described below, entrant and Sponsor agree to resolve disputes through individual arbitration instead of in court. This means no jury trial and no class actions.

The following binding arbitration agreement is referred to as the “Binding Arbitration Agreement”.

Mindful of the high cost of legal disputes, not only in dollars but in time and energy, both entrant and Sponsor agree that any and all disputes, actions, claims, or other controversies concerning or arising in any way out of your participation in the Promotion; these Official Rules or and any advertising, promotion, of or other communications regarding the Promotion or Sponsor (collectively, a “Dispute”), whether based in contract, warranty, tort, statute, regulation, ordinance, or any other legal or equitable basis, shall be resolved exclusively through final and binding individual arbitration. “Dispute” will be given the broadest possible meaning allowable under law

This Binding Arbitration Agreement covers and includes threshold questions of arbitrability. The arbitrator, and not any federal, state, or local court or agency, shall have exclusive authority to resolve any and all Disputes arising out of or relating to the formation, existence, scope, validity, interpretation, applicability, or enforceability of this agreement to arbitrate, or any part of it, or of these Official Rules, including, but not limited to, any claim that all or any part of this agreement to arbitrate or the Official Rules is void or voidable. If any party disagrees about whether the foregoing provision (or any portion of this agreement to arbitrate, including without limitation the provisions relating to arbitration) can be enforced or whether it applies to the Dispute, the parties agree that the arbitrator will decide that Dispute. Notwithstanding the foregoing, however, the parties agree that any issue concerning the validity of the class action waiver below must be decided by a court, and an arbitrator does not have authority to consider the validity of the class action waiver. Both you and Sponsor understand and agree that Sponsor are waiving our right to sue or go to court to assert or defend our rights, except as set forth below.

Notwithstanding the remainder of this Binding Arbitration Agreement, you and Sponsor agree that the following types of Disputes will be resolved in court, unless both you and Sponsor agree to submit the Dispute to arbitration pursuant to this Binding Arbitration Agreement

• Disputes or claims within the jurisdiction of a small claims court consistent with the jurisdictional and dollar limits that may apply, as long as it is brought and maintained as an individual Dispute and not as a class, representative, or consolidated action or proceeding
• Disputes or claims where the sole form of relief sought is injunctive relief (including public injunctive relief); or
• Intellectual property Disputes.

For the avoidance of doubt, the waiver of the right to bring claims in or otherwise participate in a class, representative, or consolidated action or proceeding set forth in the class action waiver provision below does not prevent you from seeking public injunctive relief in an individual capacity to the extent otherwise permitted by law.

You and Sponsor also agree that for Disputes where both injunctive relief (including public injunctive relief) and non-injunctive relief are sought, you and Sponsor will first submit the Dispute for non-injunctive relief to arbitration pursuant to this Binding Arbitration Agreement. The arbitrator will not be permitted to grant injunctive relief (unless the parties mutually agree otherwise). Once the arbitration of the Dispute or claim for non-injunctive relief has concluded, you and/or Sponsor may seek the injunctive relief (including the public injunctive relief) in court to the extent permitted by law.

Any litigation in court of the foregoing types of Disputes (except for small claims court actions) may be commenced only in a federal or state court located within San Francisco, California, and you and Sponsor each consent to the jurisdiction of those courts for such purposes. Regardless of whether the foregoing types of Disputes in this Exceptions provision are resolved by a court or pursuant to arbitration, you and Sponsor agree that the Dispute is subject to the class action waiver provision set forth below.

Either party asserting a Dispute shall first try in good faith to resolve it by providing written notice to the other party describing the facts and circumstances (including any relevant documentation) and allowing the receiving party 30 days in which to respond (a “Notice of Dispute”).

Sponsor will provide the Notice of Dispute by e-mail to your e-mail address on file with us and you must provide the Notice of Dispute to:

The Notice of Dispute must be personally signed with wet ink or digital signature (e.g., DocuSign) by you or a one of our responsible employees. The statute of limitations will be tolled for 30 days from the date the Notice of Dispute is received.

Both you and Sponsor agree that this dispute resolution procedure is a condition precedent which must be satisfied before initiating any arbitration against the other party. Any party making an arbitration demand must certify that it has complied in good faith with this requirement when filing an arbitration demand and the American Arbitration Association (“AAA”) may not accept any demand without this certification.

How Arbitration Works

Either party may initiate arbitration of a Dispute, which will be settled by final and binding arbitration, using the English language, administered by AAA under the AAA Consumer Arbitration Rules (the “AAA Rules”) then in effect (those rules are deemed to be incorporated by reference into this section, and as of the date of these Official Rules). Because your contract with us, these Official Rules, and this Binding Arbitration Agreement concern interstate commerce, the Federal Arbitration Act (“FAA”) governs the arbitrability of all Disputes. However, the arbitrator will apply applicable substantive law consistent with the FAA and the applicable statute of limitations or condition precedent to suit. Unless you and Sponsor agree otherwise, including to conduct the arbitration by telephone or videoconference, any arbitration hearing shall take place in San Francisco, California, unless the arbitrator determines that a different location would better serve the convenience of the parties. If you live outside the United States, any arbitration will take place in San Francisco, California. Payment of all filing, administration, and arbitrator costs and expenses will be governed by the AAA Rules, except that if you demonstrate that any such costs and expenses owed by you under those rules would be prohibitively more expensive than a court proceeding, Sponsor will pay the amount of any such costs and expenses that the arbitrator determines are necessary to prevent the arbitration from being prohibitively more expensive than a court proceeding (subject to possible reimbursement as set forth below). Each party is responsible for his, her, their or its own attorneys’ fees and expenses, and Sponsor will not pay your attorneys’ fees or expenses except to the extent ordered to do so by the arbitrator. If you prevail in arbitration, however, you will be entitled to an award of reasonable attorneys’ fees and expenses solely to the extent allowed for under applicable law and ordered by the arbitrator. In the event the arbitrator determines the claim you asserted in the arbitration to be frivolous according to Federal Rule of Civil Procedure 11, or brought for an improper purpose, you agree to reimburse us for all fees associated with the arbitration paid by us that you otherwise would have been obligated to pay under the AAA Rules. In determining whether an action is frivolous, the arbitrator may consider whether Sponsor have offered you a full refund of the amounts you paid for items you purchased from us or has otherwise offered full relief to you in relation to your individual claim. If the arbitrator, upon final disposition of the case, finds your Dispute was not frivolous, Sponsor will reimburse any filing fees that you paid and were not otherwise reimbursed. Judgment on the arbitration award may be entered in any court that has jurisdiction.

Except as stated below under “Mass Arbitration”, any arbitration under these Official Rules will take place on an individual basis – class arbitrations and class actions are not permitted. You understand that by agreeing to these Official Rules, you and Sponsor are each waiving the right to trial by jury or to participate in a class action or class arbitration.

Notwithstanding any provision to the contrary in the foregoing or in the applicable AAA Rules then in effect, and to the maximum extent permitted by applicable law, you and Sponsor agree that if 25 or more demands for arbitration are filed within one calendar year relating to the same or similar subject matter and sharing common issues of law or fact, the AAA’s Mass Arbitration Supplementary Rules and Consumer Mass Arbitration and Fee Schedule shall apply.

You and Sponsor shall cooperate with one another and with AAA to implement this mass arbitration process in good faith, in the interests of minimizing the costs of arbitration.

Any challenge by a party to the applicability, validity, or enforceability of this mass arbitration provision shall be decided only by a court of competent jurisdiction and not by an arbitrator. In the event that this mass arbitration provision is found to be invalid or unenforceable, or in the event that the AAA declines to implement this mass arbitration provision for any reason, the entire Binding Arbitration Agreement shall be of no force and effect when there are 25 or more individual arbitration demands filed within one calendar year relating to the same or similar subject matter and sharing common issues of law or fact. The class action waiver, however, will still apply to the extent permitted by law.

WAIVER OF RIGHT TO BRING CLASS ACTION AND REPRESENTATIVE CLAIMS

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, YOU AND SPONSOR EACH AGREE THAT ANY PROCEEDING TO RESOLVE ANY DISPUTE WILL BE BROUGHT AND CONDUCTED ONLY IN THE RESPECTIVE PARTY’S INDIVIDUAL CAPACITY AND NOT AS PART OF ANY CLASS (OR PURPORTED CLASS), CONSOLIDATED, MULTIPLE-PLAINTIFF, OR REPRESENTATIVE ACTION OR PROCEEDING (“CLASS ACTION”). YOU AND SPONSOR AGREE TO WAIVE THE RIGHT TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS ACTION. YOU AND SPONSOR EXPRESSLY WAIVE ANY ABILITY TO MAINTAIN A CLASS ACTION IN ANY FORUM. IF THE DISPUTE IS SUBJECT TO ARBITRATION, THE ARBITRATOR WILL NOT HAVE THE AUTHORITY TO COMBINE OR AGGREGATE CLAIMS, CONDUCT A CLASS ACTION, OR MAKE AN AWARD TO ANY PERSON OR ENTITY NOT A PARTY TO THE ARBITRATION. FURTHER, YOU AND SPONSOR AGREE THAT THE ARBITRATOR MAY NOT CONSOLIDATE PROCEEDINGS FOR MORE THAN ONE PERSON’S CLAIMS, AND IT MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CLASS ACTION. FOR THE AVOIDANCE OF DOUBT, HOWEVER, YOU CAN SEEK PUBLIC INJUNCTIVE RELIEF TO THE EXTENT AUTHORIZED BY LAW AND CONSISTENT WITH THE EXCEPTIONS CLAUSE ABOVE.

IF THIS CLASS ACTION WAIVER IS LIMITED, VOIDED, OR FOUND UNENFORCEABLE, THEN, UNLESS THE PARTIES MUTUALLY AGREE OTHERWISE, THE PARTIES’ AGREEMENT TO ARBITRATE SHALL BE NULL AND VOID WITH RESPECT TO SUCH PROCEEDING SO LONG AS THE PROCEEDING IS PERMITTED TO PROCEED AS A CLASS ACTION. IF A COURT DECIDES THAT THE LIMITATIONS OF THIS PARAGRAPH ARE DEEMED INVALID OR UNENFORCEABLE, ANY PUTATIVE CLASS, PRIVATE ATTORNEY GENERAL, OR CONSOLIDATED OR REPRESENTATIVE ACTION MUST BE BROUGHT IN A COURT OF PROPER JURISDICTION AND NOT IN ARBITRATION.

Right to Opt-Out of Arbitration

You have the right to opt-out and not be bound by the arbitration provisions and/or the class action waiver set forth in these Official Rules by sending written notice of your decision to opt-out to:

The notice must be sent to us within 30 days of your agreeing to these Official Rules. Your written notification must include your name and address, as well as a clear statement that you do not wish to resolve Disputes with us through arbitration and/or that you do not agree to the class action waiver. If you do not opt out, you shall be bound to arbitrate Disputes on an individual or mass basis in accordance with the provisions of this Binding Arbitration Agreement; Class Action Waiver section. If you opt out of only the arbitration provisions, and not also the class action waiver, the class action waiver still applies. You may not opt out of only the class action waiver and not also the arbitration provisions. If you opt-out of these arbitration provisions and/or class action waiver, Sponsor also will not be bound by them.

Governing Law and Other Terms

This Binding Arbitration Agreement and class action waiver are governed by, and interpreted, construed, and enforced in accordance with, the Federal Arbitration Act and other applicable federal law. To the extent state law applies to any aspect of this Binding Arbitration Agreement and class action waiver, or to any Disputes that are covered by this Binding Arbitration Agreement and/or class action waiver, the law of the state of California will apply. Sponsor will provide notice of any material changes to this Binding Arbitration Agreement and/or class action waiver (which may be satisfied by updating these Official Rules, unless not otherwise permitted by law), in which case you will have the right to opt out of the arbitration provisions and/or class action waiver within 30 days after such change, consistent with the Official Rules above. Except as set forth above regarding the class action waiver provision, if any portion of these arbitration provisions is deemed invalid or unenforceable, it will not invalidate the remaining portions of these arbitration provisions. Only the arbitrator is authorized to make determinations as to the scope, validity, or enforceability of this Binding Arbitration Agreement, including whether any Dispute falls within its scope, as set forth above. However, the parties agree that any issue concerning the validity of the class action waiver above must be decided by a court, as set forth above, and an arbitrator does not have authority to consider the validity of the waiver.

Social Media Platforms

If the Promotion is being run on a social media platform: (1) the Promotion is in no way sponsored, endorsed or administered by, or associated with any social media platform; (2) each entrant must be a member of the applicable social media platform and the entrant’s account must be set to the “public” setting in order to participate; joining the applicable social media platform used in the Promotion is free–please visit the applicable social media platform’s website for more information on how to join; and (3) if an entrant deletes entrant’s applicable social media account before the end of the Entry Period, that entrant will no longer be entered into the Promotion and must complete another entry before the end of the Entry Period to be re-entered into the Promotion.

Winner List

For a list of the Winners, send a stamped, self-addressed envelope to:

Please include the official name of the Promotion in the subject line or as a “Re:e.l.f. Save Our Sink Contest” line in your correspondence so Sponsor can readily identify the applicable Promotion

All requests for a list of Winners must be received no later than 30 days after the date of selection of the Winner(s).

Miscellaneous

If you require the Official Rules in another format (for example, audio, large print or braille), please contact us and we will endeavor to provide it.

By participating in this Promotion, entrants agree to be bound by these Official Rules and the decisions of the Sponsor. This Promotion is subject to all applicable federal, state, provincial, territorial, and local laws, regulations, and ordinances.’

If there is a conflict between any term of these Official Rules and any marketing or other materials used in connection with the Promotion, the terms of these Official Rules will govern.

Physical elements of a prize will be delivered to each Winner, at Sponsor’s cost and by post or common carrier selected by Sponsor, to the address provided by that Winner. Shipped elements of a prize will not be insured and Sponsor is not liable for lost, damaged or misdirected prizes or elements thereof.

No substitution or exchange of any Prize will be allowed, except by Sponsor, who reserves the right to substitute a Prize, or component thereof, of equal or greater value in case of unavailability of a Prize, or component thereof, or force majeure.

No more than the stated number of Prizes will be awarded. In event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of Prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void such entries and that entrant will be disqualified.

Entries will not be acknowledged or returned. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected Entries, which will be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents will void all entries by that entrant. In the event of a dispute as to any entry, the authorized account holder of the email address or social media account used to enter will be deemed the entrant as determined by Sponsor in its sole discretion.

The Sponsor is not responsible for any typographical or other error in the printing of the Promotion materials or the offering or announcement of the prizes. Sponsor reserves the right to cancel or modify the Promotion if fraud, misconduct or technical failures threaten the integrity of the Promotion; or if a computer virus, bug, or other technical problem corrupts the administration or security of the Promotion as determined by Sponsor, in their sole discretion. In the event of termination, Sponsor will award the prizes in a random drawing from non-suspect, eligible Entries received prior to cancellation as outlined above, provided it is able to do so, and will announce the termination publicly.

Sponsor reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Promotion; violates the Official Rules; acts in an unsportsmanlike or disruptive manner; or acts in an annoying, abusive, threatening, or harassing manner. If a dispute arises regarding compliance with these Official Rules, Sponsor may consider, in its sole discretion, data reasonably available to Sponsor through information technology systems in Sponsor’s control, but Sponsor will not be obligated to consider any data or other information collected from any other source.

Any failure by Sponsor to enforce any of these Official Rules will not constitute a waiver of such Official Rules. If there is a conflict between any term of these Official Rules and any marketing or other materials used in connection with the Promotion, the terms of these Official Rules will govern.

Sponsor reserves the right, in its sole discretion, to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Promotion. If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect.

Sponsor:

e.l.f. Cosmetics, Inc., 601 12^th Street, 14^th floor, Oakland, CA 94607.

Administrator:

None

Entry Period:

This Promotion is a recurring monthly promotion during the period November 1st, 2025 to November 1st, 2026 (the “Promotion Period”). There will be one promotion per month during the Promotion Period (each, a “Monthly Promotion”) unless this Promotion is terminated by the Sponsor.

During the Promotion Period, entries for each Monthly Promotion will open on the 1st day of every month at 9 AM PT and end the 6th day of every month at 11:59 PM PT (each, an “Entry Period”), after which time the Entry Period for that Monthly Promotion will be closed and no further entries shall be accepted for that Monthly Promotion.

Eligibility:

The Promotion is open to all legal U.S. residents currently residing in the fifty (50) United States and the District of Columbia who are eighteen (18) years or older as of the date of entry. All entrants must also be a member of the e.l.f. Cosmetics private Facebook group (the “e.l.f. BFFs FB Group”) by the entry period start date. Void where prohibited by law.

Employees, officers, and directors of Sponsor, Administrator (if any) or any of its parents, controlled affiliates, and subsidiaries, or any of their respective representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment, and marketing agents or agencies, website providers, web masters involved in the creation, design, execution, production, or fulfillment of the Promotion, and members of their immediate families (spouses, parents, siblings and children, regardless of where they live) and those living in the same household are not eligible to enter or win.

How to Enter:

During each Entry Period, go to www.facebook.com (or open the Facebook app on your device); and open the e.l.f. BFFs FB Group; and:

• Like the e.l.f. BFFs FB Group’s Promotion post for the Monthly Promotion (each, a “Monthly Promotion Post”); and
• Leave the emoji as noted in the Monthly Promotion Post in the comments section of that Monthly Promotion Post.

Limit one (1) entry per unique social media platform account or email address and per person for each Monthly Promotion.

Number of Winners:

One (1) winner (a “Winner”) per each Monthly Promotion.

Selection of Winners:

The Winners will be selected in a random drawing from among all eligible entries received. The odds of winning will depend on the number of eligible entries received during the Entry Period. The random drawing will be conducted by Sponsor, whose decisions are final on all matters relating to the Promotion. In the event that an insufficient number of eligible entries are received to award the Prize, Sponsor is not obligated to award the Prize.

Notification of Winners / Required Documents:

Winner(s) will be contacted via Facebook direct message as soon as possible after the applicable Entry Period and the selection of the Winner. Winner will be required to provide their full name, mailing address and phone number in order to redeem their prize.

Prize(s):

One prize per Winner (the “Prize”), which will be detailed in the Monthly Promotion Post. The approximate retail value of the Prize is included in the Monthly Promotion Post.

The approximate retail value of any Prize or any sub-part represents Sponsor's good faith determination. Each Winner is solely responsible for payment of any applicable federal, state, provincial, territorial, and local taxes, fees (including any import fees), and surcharges imposed on the acceptance of the applicable Prize.

The Prize has no cash value and may not be redeemed for cash at any time.

Publicity Release

Except where prohibited by law, each entrant and Winner grants to Sponsor (which grant will be confirmed in writing on request of Sponsor), its subsidiaries, affiliates, retailers, distributors, advertising, and promotional agencies, suppliers, and those acting pursuant to its authority, the right and permission to print, publish, broadcast, and use, worldwide in any media now known or hereafter developed at any time or times, such entrant’s or Winner’s name, portrait, picture, voice, likeness, and biographical information (“Likeness”) for advertising, trade, and promotional purposes (including the announcement of his or her name on television or radio broadcast) in connection with the Promotion without additional consideration, compensation, permission, or notification.

Entrants and Winners waive any right to inspect or approve uses of their Likeness by Sponsor in connection with the Promotion.

Intellectual Property:

By submitting an entry, entrant agrees that the entry or any other post/submission in connection with the Promotion (a “content submission”), including all rights embodied therein, with the exception of personally identifiable information as identified in Sponsor’s Privacy Notice, are deemed to be non-confidential and non-proprietary and Sponsor shall have no obligation of any kind with respect to entrant’s content submissions.

Entrant hereby grants to Sponsor and its legal representatives, successors and assigns, for a period of ten years, renewable at Sponsor’s sole option, an irrevocable, royalty free, fully paid, world- wide license (with the right to sublicense through multiple levels) to edit, modify, display, publish, reproduce, use, disclose, disseminate, distribute and exploit the content submissions to others without limitation in any media now known or not currently known, throughout the world for any purpose without compensation, permission or notification to entrant or any third-party. Sponsor is not obligated to use the content submission. If Sponsor elects to use content submission for any purpose, all rights under copyright or other intellectual property rights which may result from such use shall be the sole property of Sponsor. Entrant further agrees that if Sponsor elects to use entrant's content submission, entrant will execute any documents requested by Sponsor regarding this license.

Entrant waives any moral rights entrant may have to the content submission. If Sponsor uses the content submission, entrant shall not be entitled to any credit, consideration, notice or payments of any kind.

If any use by Sponsor of the content submission causes Sponsor or any to be liable to any third- party, entrant agrees to indemnify Sponsor and its agents, employees, affiliates, subsidiaries, representative and all related parties from and against any damages, costs, judgments and expenses (including reasonable attorney fees) which it incurs as a result of its use of the content submission.

Release and Limitations of Liability:

By participating in the Promotion, entrants agree that Sponsor, the applicable social media platform provider on which the Promotion is being operated (if applicable) and their respective affiliates, subsidiaries, representatives, consultants, contractors, legal counsel, advertising, public relations, promotional, fulfillment and marketing agents and agencies, website providers, web masters, and their respective officers, directors, employees, representatives and agents (the “Released Parties”) are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or used in the Promotion that may limit the ability to participate, or by any human error which may occur in the processing of the entries in the Promotion.

BY PARTICIPATING IN THE PROMOTION, TO THE EXTENT NOT PROHIBITED BY LAW ENTRANTS AGREE THAT THE RELEASED PARTIES WILL HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND TO PERSONS. THE RELEASED PARTIES ARE NOT RESPONSIBLE IF ANY PRIZE CANNOT BE AWARDED DUE TO TRAVEL CANCELLATIONS, DELAYS, OR INTERRUPTIONS DUE TO ACTS OF GOD, ACTS OF WAR, NATURAL DISASTERS, EPIDEMICS OR PANDEMICS, WEATHER OR TERRORISM

TO THE EXTENT NOT PROHIBITED BY LAW, EACH ENTRANTS ACKNOWLEDGES AND AGREES THAT IN NO EVENT WILL THE RELEASED BE RESPONSIBLE OR LIABLE TO ENTRANT OR ANY THIRD PARTY, UNDER ANY THEORY OF RESPONSIBILITY OR LIABILITY, FOR ANY INDIRECT, SPECIAL, EXEMPLARY, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, FOR ANY MULTIPLIER ON OR INCREASE TO DAMAGES, OR FOR ANY COSTS OR FEES (INCLUDING ATTORNEYS’ FEES), ARISING IN ANY WAY IN CONNECTION WITH THE PROMOTION, THESE OFFICIAL RULES, OR ANY PRIZE AWARDED (OR NOT AWARDED); AND ANY ADVERTISING BY, PROMOTION OF, OR OTHER COMMUNICATIONS WITH SPONSOR, WHETHER ARISING AT LAW, IN EQUITY, OR OTHERWISE, AND WHETHER BASED IN CONTRACT, STRICT LIABILITY, TORT (INCLUDING NEGLIGENCE OR OTHERWISE), COMMON LAW, STATUTE, EQUITY, OR OTHERWISE, EVEN IF SPONSOR HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE, OR FOR ANY OTHER CLAIM, DEMAND, OR DAMAGES WHATSOEVER, ARISING OUT OF OR RELATED TO THE PROMOTION OR ANY RELATED ACTIVITIES.

WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THE PROMOTION, INCLUDING ANY WEBSITES AND ALL PRIZES, ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

Privacy:

Any personal information sent to, shared with or collected by Sponsor in connection with this Promotion is subject to Sponsor’s Privacy Notice ( https://www.elfcosmetics.com/privacy-notice/privacy-policy)

Disputes; Binding Arbitration Agreement; Class Action Waiver:

PLEASE READ THIS SECTION CAREFULLY – IT MAY SIGNIFICANTLY AFFECT YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT AND TO HAVE A JURY HEAR YOUR CLAIMS.

Scope of the Arbitration Agreement. Any and all disputes, actions, claims, or other controversies concerning or arising in any way out of the Promotion, these Official Rules, or any prize; and any advertising by, promotion of, or other communications with Sponsor; and any related activities (collectively, a “Dispute”), whether based in contract, tort, statute, or any other legal or equitable basis, shall be resolved exclusively through final and binding individual arbitration. “Dispute” will be given the broadest possible meaning allowable under law. This agreement to arbitrate covers threshold questions of arbitrability. The arbitrator shall have exclusive authority to resolve any and all Disputes arising out of or relating to the formation, existence, scope, validity, interpretation, applicability, or enforceability of this agreement to arbitrate, or any part of it, or of these Official Rules, except that any issue concerning the validity of the class action waiver or the batch arbitration provisions below must be decided by a court.

Exceptions. Notwithstanding anything else herein, you and Sponsor agree that a court will resolve the following types of Disputes, unless you and Sponsor agree otherwise: (1) Disputes or claims within the jurisdiction of a small claims court consistent with the jurisdictional and dollar limits that may apply, as long as they are maintained as individual Disputes; (2) Disputes or claims where the sole form of relief sought is injunctive relief (including public injunctive relief); or (3) intellectual property Disputes. You and Sponsor agree that for Disputes where both injunctive relief (including public injunctive relief) and non-injunctive relief are sought, you and Sponsor will first submit the Dispute for non-injunctive relief to arbitration pursuant to this binding Arbitration Agreement; Class Action Waiver section. The arbitrator will not be permitted to grant injunctive relief (unless the parties agree otherwise). Once the arbitration of the Dispute or claim for non- injunctive relief concludes, you and/or Sponsor may seek the injunctive relief (including the public injunctive relief) in court to the extent permitted by law. Any litigation in court of the foregoing types of Disputes (except for small claims court actions) shall be commenced only in a federal or state court in San Francisco, California, and you and Sponsor consent to the jurisdiction of those courts for such purposes. Any Dispute remains subject to the class action waiver provision below.

Informal Dispute Resolution. As a condition precedent that must be satisfied before initiating any arbitration, either party asserting a Dispute shall first try in good faith to resolve it by providing written notice as specified below to the other party describing the facts and circumstances (including any relevant documentation) and allowing the receiving party 30 days in which to respond.

Arbitration. Either party may initiate arbitration of a Dispute, which will be settled by final and binding arbitration, using the English language, administered by the American Arbitration Association (“AAA”) under the AAA Rules then in effect (those rules are deemed to be incorporated by reference into this section, and as of the date of these Official Rules). Unless you and Sponsor agree otherwise, including to conduct the arbitration by telephone or videoconference, any arbitration hearing shall take place in San Francisco, California, unless the arbitrator determines that a different location would better serve the convenience of the parties. AAA Rules govern payment of all filing, administration, and arbitrator costs and expenses, except that if you demonstrate that any such costs and expenses owed by you under those rules would be prohibitively more expensive than a court proceeding, Sponsor will pay the amount the arbitrator determines is necessary to prevent the arbitration from being prohibitively expensive (subject to possible reimbursement as set forth below). Each party is responsible for its, his, or her own attorneys’ fees and expenses, unless applicable law, rule, or order requires otherwise. Judgment on the arbitration award may be entered in any court that has jurisdiction.

Batch Arbitration. Notwithstanding any provision to the contrary in the foregoing or in the applicable AAA Rules then in effect, and to the maximum extent permitted by applicable law, you and Sponsor agree that, in the event there are 25 or more individual arbitration demands filed within a 90-day period relating to the same or similar facts and asserting the same or similar claims for relief, brought by claimants represented by the same counsel or counsel coordinating with one another, the following rules shall apply:

• AAA shall administer the arbitration demands in batches of 25 demands per batch (or as close as possible to 25, where there are fewer than 25 demands to fill a batch).
• For each such batch, AAA shall appoint a single arbitrator and resolve the batch as a single consolidated arbitration, with one set of filing, administrative, and arbitrator fees due per batch (with the same fee schedule being applied to the entire batch as would ordinarily apply to a single arbitration).
• Batches may be arbitrated concurrently. Arbitration awards in one batch shall have no precedential effect on subsequently administered batches.
• You and Sponsor shall cooperate with one another and with AAA to implement this batch arbitration process in good faith, in the interests of minimizing the costs of arbitration.

Any challenge by a party to the applicability, validity, or enforceability of this batch arbitration provision shall be decided only by a court of competent jurisdiction and not by an arbitrator. In the event that this batch arbitration provision is found to be invalid or unenforceable, or in the event that the AAA declines to implement this batch arbitration provision for any reason, the entire Arbitration Agreement shall be of no force and effect when there are 25 or more individual arbitration demands filed within a 90-day period relating to the same or similar facts and asserting the same or similar claims for relief, brought by claimants represented by the same counsel or counsel coordinating with one another. The class action waiver, however, will still apply to the extent permitted by law.

WAIVER OF RIGHT TO BRING CLASS ACTION AND REPRESENTATIVE CLAIMS.

TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND SPONSOR AGREE THAT ANY PROCEEDING TO RESOLVE ANY DISPUTE WILL BE BROUGHT AND CONDUCTED ONLY IN THE RESPECTIVE PARTY’S INDIVIDUAL CAPACITY AND NOT AS PART OF ANY CLASS (OR PURPORTED CLASS), CONSOLIDATED, MULTIPLE- PLAINTIFF, OR REPRESENTATIVE ACTION OR PROCEEDING (“CLASS ACTION”). YOU AND SPONSOR AGREE TO WAIVE THE RIGHT TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS ACTION. YOU AND SPONSOR WAIVE ANY ABILITY TO MAINTAIN A CLASS ACTION IN ANY FORUM. IF THE DISPUTE IS SUBJECT TO ARBITRATION, THE ARBITRATOR WILL NOT HAVE THE AUTHORITY TO COMBINE OR AGGREGATE CLAIMS, CONDUCT A CLASS ACTION, OR MAKE AN AWARD TO ANY PERSON OR ENTITY NOT A PARTY TO THE ARBITRATION. YOU AND SPONSOR AGREE THAT THE ARBITRATOR MAY NOT CONSOLIDATE PROCEEDINGS FOR MORE THAN ONE PERSON’S CLAIMS, AND IT MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CLASS ACTION. FOR THE AVOIDANCE OF DOUBT, YOU CAN SEEK PUBLIC INJUNCTIVE RELIEF TO THE EXTENT AUTHORIZED BY LAW AND CONSISTENT WITH THE EXCEPTIONS CLAUSE ABOVE.

IF THIS CLASS ACTION WAIVER IS LIMITED, VOIDED, OR HELD UNENFORCEABLE, THEN, UNLESS THE PARTIES MUTUALLY AGREE OTHERWISE, THE PARTIES’ AGREEMENT TO ARBITRATE SHALL BE NULL AND VOID WITH RESPECT TO SUCH PROCEEDING SO LONG AS THE PROCEEDING IS PERMITTED TO PROCEED AS A CLASS ACTION. If a court decides that the limitations of this paragraph are deemed invalid or unenforceable, any putative class, private attorney general, or consolidated or representative action must be brought in a court of proper jurisdiction and not in arbitration.

Right to Opt-Out of Arbitration. You have the right to not be bound by the arbitration provisions and the class action waiver above by sending written notice of your decision to opt-out within 30 days of your agreeing to these Official Rules to:

Your written notification must include your name, address, and a clear statement that you do not wish to resolve Disputes with Sponsor through arbitration and/or that you do not agree to the class action waiver. If you do not opt out, you shall be bound to arbitrate Disputes on an individual basis in accordance with the provisions of this Binding Arbitration Agreement; Class Action Waiver Section. If you opt out of only the arbitration provisions, the class action waiver still applies. You may not opt out of only the class action waiver and not also the arbitration provisions. If you opt-out of these arbitration provisions and/or class action waiver, Sponsor also will not be bound by them.

Governing Law and Other Terms. This Arbitration Agreement and class action waiver are governed by, and interpreted and enforced in accordance with, the Federal Arbitration Act and other applicable federal law. To the extent state law applies to any aspect of this Binding Arbitration Agreement; Class Action Waiver, or to any Disputes that are covered by this binding Arbitration Agreement and/or class action waiver, California law applies. Sponsor will provide notice of any material changes to this binding Arbitration Agreement and/or class action waiver (which may be satisfied by updating these Official Rules, unless not permitted by law), in which case you will have the right to opt out of the arbitration provisions and/or class action waiver within 30 days after such change, consistent with the terms above. Except as set forth above regarding the class action waiver provision, if any portion of these arbitration provisions is deemed invalid or unenforceable, it will not invalidate the remaining portions of these arbitration provisions.

Social Media Platforms:

If the Promotion is being run on a social media platform: (1) the Promotion is in no way sponsored, endorsed or administered by, or associated with any social media platform; (2) each entrant must be a member of the applicable social media platform and the entrant’s account must be set to the “public” setting in order to participate; joining the applicable social media platform used in the Promotion is free–please visit the applicable social media platform’s website for more information on how to join; and (3) if an entrant deletes entrant’s applicable social media account before the end of the Entry Period, that entrant will no longer be entered into the Promotion and must complete another entry before the end of the Entry Period to be re-entered into the Promotion.

Winners List:

For a list of the Winners, send a stamped, self-addressed envelope to:

Please include the name of the Promotion as a “Re:” line on the envelope.

All requests for a list of Winners must be received no later than 30 days after the date of selection of the Winner(s)

Miscellaneous:

By participating in this Promotion, entrants agree to be bound by these Official Rules and the decisions of the Sponsor. This Promotion is subject to all applicable federal, state, provincial, territorial, and local laws, regulations, and ordinances.

If there is a conflict between any term of these Official Rules and any marketing or other materials used in connection with the Promotion, the terms of these Official Rules will govern.

Physical elements of a prize will be delivered to each Winner, at Sponsor’s cost and by post or common carrier selected by Sponsor, to the address provided by that Winner. Shipped elements of a prize will not be insured and Sponsor is not liable for lost, damaged or misdirected prizes or elements thereof.

No substitution or exchange of any Prize will be allowed, except by Sponsor, who reserves the right to substitute a Prize, or component thereof, of equal or greater value in case of unavailability of a Prize, or component thereof, or force majeure.

No more than the stated number of Prizes will be awarded. In event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of Prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void such entries and that entrant will be disqualified.

Entries will not be acknowledged or returned. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected Entries, which will be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents will void all entries by that entrant. In the event of a dispute as to any entry, the authorized account holder of the email address or social media account used to enter will be deemed the entrant as determined by Sponsor in its sole discretion.

The Sponsor is not responsible for any typographical or other error in the printing of the Promotion materials or the offering or announcement of the prizes. Sponsor reserves the right to cancel or modify the Promotion if fraud, misconduct or technical failures threaten the integrity of the Promotion; or if a computer virus, bug, or other technical problem corrupts the administration or security of the Promotion as determined by Sponsor, in their sole discretion. In the event of termination, Sponsor will award the prizes in a random drawing from non-suspect, eligible Entries received prior to cancellation as outlined above, provided it is able to do so, and will announce the termination publicly.

Sponsor reserves the right at its sole discretion to disqualify any individual who tampers or attempts to tamper with the entry process or the operation of the Promotion; violates the Official Rules; acts in an unsportsmanlike or disruptive manner; or acts in an annoying, abusive, threatening, or harassing manner. If a dispute arises regarding compliance with these Official Rules, Sponsor may consider, in its sole discretion, data reasonably available to Sponsor through information technology systems in Sponsor’s control, but Sponsor will not be obligated to consider any data or other information collected from any other source.

Any failure by Sponsor to enforce any of these Official Rules will not constitute a waiver of such Official Rules. If there is a conflict between any term of these Official Rules and any marketing or other materials used in connection with the Promotion, the terms of these Official Rules will govern.

Sponsor reserves the right, in its sole discretion, to modify these Official Rules for clarification purposes without materially affecting the terms and conditions of the Promotion. If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect.