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Plump it Up Mascara

#81285
$ 5.00
Plump it Up Mascara,
Special Offer
Buy More, Save More! Details
Spend $20, get 20% off. Spend $30, get 30% off. Spend $40, get 40% off. Spend $50, get 50% off! Discount automatically applies the corresponding percent-off amount when you reach $20, $30, $40, or $50 before discount in shopping bag. Discount will apply at the product-level. Disclaimer: All NEW products, the Beautifully Precise Brush Collection, and Beauty Shield Collection are excluded from the discount. Limit one-time use. Offer is not combinable with other promo codes. Offer valid while supplies last. Maximum discount of $100 allowed. Any orders over $200 may be subject to review and/or cancellation. Offer valid through 12/13/2018 11:59PM PST or while supplies last.
Free Shipping on all orders! Details
Free shipping on all orders, no minimum purchase required. Free shipping discount applicable to standard shipping only. Free or discounted shipping offers are based on $4.95 standard shipping. Offer valid until 11:59 pm PST on 12/13/2018. Canadian free shipping discount is applied as a $4.95 credit toward the Canadian shipping fee of $7.50. Standard shipping only. Offer valid until 11:59 pm PST on 12/13/2018.
Free gift with $25+ order! Details
Add $25 worth of product to your bag and receive FREE shipping on your order, plus a FREE 3-piece Thankful Gift (Makeup Mist & Set, Baked Highlighter - Moonlight Pearls, Intense Ink Eyeliner - Blackest Black). Limit one gift per order at promo price. No promotional code required at checkout. Offer is not combinable with other promotions or other gifts with purchase. Offer valid while supplies last. Any out of stock item may be substituted for item of equal value. Offer valid until 11:59 PM PT 12/11/2018.

In Stock

Voluminous, clump-fee lashes are just one coat away. This rich, ultra-black mascara coats and separates each lash, delivering thick, plump, fanned out lashes. Sometimes its okay to be a little dramatic.

  • Apply to eyelashes from root to tip, working in a zig-zag motion to fully coat the lashes.
  • Reapply if desired.

Net Wt 0.27 fl. oz. (8 mL): Water (Aqua), Paraffin, Copernicia Cerifera (Carnauba) Wax, Dimethicone, PVP, Stearic Acid, Nylon-12, Talc, Sorbitan Isostearate, Cetearyl Alcohol, Oleic Acid, Polybutene, Glycerin, Polysorbate 60, Tocopheryl Acetate (Ve), Niacinamide, Butyrospermum Parkii (Shea) Butter, Coffea Arabica (Coffee) Extract, Cyclodextrin, Panthenol (Vb5), Magnesium Aluminum Silicate, Cellulose Gum, Polyquaternium-10, Phenoxyethanol, Ethylhexylglycerin, Potassium Hydroxide, Triethoxycaprylylsilane
MAY CONTAIN: Black Iron Oxide (CI 77499)

Plump it Up Mascara is rated 4.3 out of 5 by 8.
Rated 5 out of 5 by from Better than BTS I bought this because the wand looked suspiciously similar to the BTS wand, so for five dollars I was hoping it would perform almost as good. I wasn't expecting to perform even better!! This mascara gives long, lush, curled lashes with no clumps. Foolproof formula, doesn't smudge or flake. Never discontinue this!!!
Date published: 2018-11-29
Rated 4 out of 5 by from Great everyday mascara This a great everyday mascara. One or two coats leaves me with nice, pretty full and defined lashes, but you can also layer it up to 3 or 4 coats for a more dramatic lash look. Possible cons: this mascara does not add a dramatic amount of length on me, and also, it can sometimes not wear well and flake a tad bit--however, that's mostly when I go a bit overboard with the amount of coats. Overall, you can't go wrong for the price point and if you enjoy a full, voluminous (but not overly lengthy) lash look.
Date published: 2018-11-14
Rated 4 out of 5 by from Great Mascara I'm happy with this mascara! It does give volume and lasts all day. For the price I'm very happy with it!
Date published: 2018-08-31
Rated 5 out of 5 by from Great everyday mascara! I really like this mascara, it does everything I want, lengthen with a bit of volume without clumping! I can layer this on and it seriously does not clump or look spidery, it also does not flake or irritate my eyes, I'm really impressed.
Date published: 2018-08-28
Rated 1 out of 5 by from not hypoallergenic, extremely irritant I love e.l.f. products but I bought this mascara and it irritated my eyes big time. I had to use tear drops until I figured out what was happening. The other one they had previously was perfect. I will not buy this particular product again.
Date published: 2018-07-31
Rated 5 out of 5 by from Best Mascara!! I am in LOVE with this mascara! It goes on light, smooth, and doesn't clump! It lasts all day without flaking!!!
Date published: 2018-07-26
Rated 5 out of 5 by from Natural lashes! I have been using this everyday for the past week and have really been enjoying it! The packaging is pretty, a black tube with the elf logo slightly embossed on the barrel. The wand is straight, reminiscent of the brushes used to clean baby bottles. The product itself is not super wet nor dry...it goes on beautifully, separating my lashes and giving them a medium black color with a natural looking length and plumpness. Does not smudge, cake or rub off. Lasts through my 11 hour workday. It is very comparable to Lash Paradise. It can be built up with no problems. Nice job elf!! I recommend it for work day look and a natural look.
Date published: 2018-06-23
Rated 5 out of 5 by from Awesome! I bought this last week and I am in love! It gives you length and volume without the clump! Definitely one of my faves at the moment.
Date published: 2018-06-20
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