Power Grip Primer
$11
Gel face primer for long-lasting makeup
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
on orders +
FREE FULL SIZE GIFT + FREE SHIPPING WITH ORDERS OF $35+
Power Grip Primer is the #1 Primer in America.*
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup for long-lasting wear.
Why you'll love it:
- Sticky gel primer grips makeup for long-lasting wear
- Hydrates skin for a dewy finish
- Translucent formula works on all skin tones
- Non-comedogenic
Great for: oily, dry and combination skin
Get makeup grip that won't e.l.f.ing quit with the e.l.f.ies' fave primer. The sticky gel formula locks makeup in place for long-lasting wear while hydrating and smoothing skin for a dewy finish. Ideal for all skin tones, the iconic green formula applies clear.
Learn More: How to Choose the Best Makeup Primer for Your Skin Type
Learn More: What is the Difference Between e.l.f.'s Face Primers?
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Cannot exceed 6 units per order.
SKU: 82846
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
NET WEIGHT 0.8 fl oz / 24 mL
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium AscorbylPhosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-HexanediolMay Contain:Blue 1 (CI 42090), Yellow 5 (CI 19140)
Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Primer Grip Face Primer:
- Start with clean, moisturized skin. Let moisturizer absorb for 1-2 minutes before priming.
- Apply face primer evenly to your face before applying your makeup.
- Use your fingertips to pat primer into your skin. The warmth of your fingers helps the face primer melt into your skin for even application.
- Allow 30 seconds for primer to set before applying foundation or concealer, helping your makeup grip better and stay in place longer.
PRO TIP:If you’re short on time, skip your foundation entirely — primer + concealer + cream blush can give you a polished “skin-first” look in under 5 minutes.
How does a gel-based primer differ from a silicone-based primer in terms of skin benefits?
Gel-based and silicone-based primers offer different benefits depending on your skin type and desired finish. Gels tend to be lighter weight because they are water based. Gel based are more likely to be non-comedogenic, less likely to clog pores, making them often a better choice for acne-prone skin. Silicone-based primers are known for their ability to fill in pores and fine lines, creating a "blurred" and flawless-looking canvas. The velvety texture of silicone primers allows makeup to glide on effortlessly.
Is Gripping Primer Good For Oily Skin?
Yes, those of you with oily skin types may use a gripping face primer. Gripping primers can help to create a barrier between your skin and makeup, helping makeup to adhere to oily skin better.
Is Power Grip Primer Safe For Those With Acne Prone Skin?
e.l.f.'s Power Grip Face Primer is formulated to be non-comedogenic, meaning it’s designed not to clog pores. However, it’s important to note that everyone’s skin is different so it’s always a good idea to patch test the product on a small area of the skin before applying it to your entire face.
Does Gripping Primer Feel Sticky?
Gripping primers can have a slightly sticky or tacky feel on your skin, but this is intentional and serves a purpose. The stickiness is what gives these primers their "gripping" quality. Benefits of this sticky face primer helps your make stay put. It's important to note that while the primer may feel sticky upon initial application, this sensation typically dissipates as the product settles into the skin and as you apply your makeup over it. The end result is to help your makeup look last longer.
How Do You Use Grip Primer?
To use e.l.f.'s Power Grip Primer effectively, follow these steps—Start with clean, moisturized skin: Cleanse your face and apply your regular skin care products, allowing them to fully dry. Dispense a small amount: Start with a pea-sized amount. You can always add more if needed. Apply to your face: Gently pat and press the primer onto your skin, focusing on areas where you want your makeup to last longer. Allow it to set: Give the primer about 30 seconds to a minute to settle and become slightly tacky. This tackiness is what gives it its "gripping" power. Apply your makeup: Once the primer feels tacky but not wet, apply your foundation and other makeup products as usual. If you find it too tacky, try using a smaller amount or mixing it with a drop of your moisturizer. For oily skin, focus application on areas prone to shine. For dry skin, ensure you've moisturized well before applying the primer.
Is Power Grip Primer suitable for all skin types?
Power Grip Primer is suitable for oily, dry and combination skin. Its non-comedogenic formula ensures it won't clog your pores, making it a safe choice for acne-prone skin.Its hydrating properties benefit dry skin, and combination skin. We have Power Grip Matte Primer designed to help minimize shine, ideal for oily skin.
What’s the Difference Between the Pink and Green Power Grip Primer?
The main difference between the OG Power Grip Primer (green face primer) and the Power Grip Primer with Niacinamide (pink face primer) lies in their formulations and specific benefits. Power Grip Primer is our original formula, focused on creating a tacky base for longer-lasting makeup and contains hydrating ingredients such as hyaluronic acid. Power Grip Primer with Niacinamide retains the original gripping properties of our OG Power Grip Primer, but is also formulated with Niacinamide which may help to improve the skin appearance and add moisture.
What are the key benefits using Power Grip Primer?
e.l.f. Power Grip Primer is a popular choice for makeup enthusiasts due to its benefits. Its gel-based formula creates a tacky base that grips your makeup for long-lasting wear. This face primer goes on clear with a translucent finish, making it suitable for all skin tones.It is non-comedogenic, meaning it won’t clog pores, 100% vegan and cruelty-free. It's also a hydrating formula for a dewy finish.
What Does Grip Primer Mean?
"Grip Primer" refers to a type of face primer that has a strong ability to hold or "grip" makeup, helping it stay in place for longer periods. The term "power grip" emphasizes its enhanced adherence properties compared to regular primers.
What is the difference between Power Grip Primer and Putty Primer?
While both are popular face primers from e.l.f., Power Grip Primer and Putty Primer serve different primary functions and have distinct textures. Power Grip Primer: Primary Goal: Makeup longevity. Its main purpose is to grip your makeup and make it last. Texture: A sticky, gel-based formula. Finish: Provides a dewy, hydrated finish. Best For: Anyone who needs their makeup to have maximum staying power. Putty Primer: Primary Goal: Pore-filling and smoothing. It's designed to create a flawless, smooth canvas by filling in pores and imperfections. Texture: Putty-like balm that melts into your skin. Finish: Provides a poreless, airbrushed finish. Best For: People with textured skin or large pores who want a smooth, even base. If you are looking for hydrated dewy skin that grips makeup, choose Power Grip Primer. If you want to minimize the appearance of pores and create a super smooth surface, choose Putty Primer. Some users even apply both, using the Putty Primer in areas with larger pores (like the T-zone) and the Power Grip Primer on the rest of the face for overall longevity.
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
FREE FULL SIZE GIFT + FREE SHIPPING WITH ORDERS OF $35+
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.