Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge
  • 250 Beauty Squad Points + 15% off your first order
  • 20% off second order, 25% off third
  • Edit, pause, skip or cancel any time

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

  • 250 Beauty Squad Points + 15% off your first order
  • 20% off second order, 25% off third
  • Edit, pause, skip or cancel any time

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (13221)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10485
4 Stars
1947
3 Stars
546
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13221 Results

indiebun3456774

Location

IN

Reviews

1

Votes

0

Fashion Style

Eclectic

Age

18 to 24

Makeup Expertise

Advanced

Eye Color

Brown

Skin Tone

Medium Olive

Skin Type

Combination

10 hours ago

Great for Photoshoots!

I bought this for a family member who asked me to do her makeup for grad photos! The primer kept the makeup on despite the untimely rain and humidity. She loved it!

Pros - Beauty

Lightweight, Long Lasting, Great Value, Effective

Best Uses - Beauty

Special Occasion, Daily Use, Normal Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

Gabbie808

Reviews

1

Votes

0

17 hours ago

Makeup stays on after a nap

If you take naps after doing your makeup, this will keep it from transferring everywhere.

Helpful?

Leilani07

Reviews

1

Votes

0

20 hours ago

elf power grip

omgg i love love love ittt i love the texture the grip is amazing it lasts me all day and all night i just love it

Helpful?

Michy12345

Location

Tx

Reviews

4

Votes

0

Fashion Style

Contemporary

Age

25 to 34

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Medium

Skin Type

Oily

1 day ago

My holy grail primer

This primer is so gripping so you need to use a setting power or finishing powder on top of your liquid foundation but it makes your makeup stay all day

Pros - Beauty

Long Lasting, Effective

Best Uses - Beauty

Oily Skin, Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

Tea373

Reviews

1

Votes

0

1 day ago

Love it!!

I have purchased both this one and the pink power grip and i have to say, go to primer everytime!! 10/10

Helpful?

Morthar The Scythe

Reviews

2

Votes

0

1 day ago

Easy

Used this instead of the priming potion and like it waaaaay better. Feels light but kept my eyeshadow in place for hours and hours with the setting spray on top.

Pros - Beauty

Lightweight, Long Lasting, Great Value, Effective

Best Uses - Beauty

Dry Skin, Daily Use, Sensitive Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

ella 46

Reviews

1

Votes

0

1 day ago

love love love it

the grip is amazing i love it so much, and it’s so sticky but in a good way

Helpful?

Jewelzxx

Reviews

1

Votes

0

1 day ago

The O.G

Amazing stuff i always recommend this to people because it helps keep your makeup on all day and look amazing 🤩

Helpful?

1 - 8 of 13221 Results