Power Grip Primer
$10
Gel face primer for long-lasting makeup


.jpg?sw=700&q=90&strip=false)





- 250 Beauty Squad Points + 15% off your first order
- 20% off second order, 25% off third
- Edit, pause, skip or cancel any time
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
Power Grip Primer is the #1 Primer in America.*
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Why you'll love it:
- Gel primer formula grips makeup
- Gives skin a long-lasting, naturally dewy finish
- Translucent finish gel primer works on all skin tones
- Non-comedogenic
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Cannot exceed 6 units per order.
SKU: 82846
NET 0.811 FLOZ / 24 mL
Ingredients
water (aqua), butylene glycol, glycerin, peg-150 distearate, niacinamide, rosmarinus officinalis (rosemary) leaf, melissa officinalis flower/leaf/stem water, mentha piperita, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, 1,2-hexanediol,May Contain
blue 1 (ci 42090), yellow 5 (ci 19140),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to apply Power Grip Face Primer:
- Apply primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
- Allow 30 seconds to set before applying makeup.
Power Grip Primer
$10
Gel face primer for long-lasting makeup
- 250 Beauty Squad Points + 15% off your first order
- 20% off second order, 25% off third
- Edit, pause, skip or cancel any time
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (13192)
Rating Snapshot
Most helpful favorable review
3 years ago
LuzSonalys
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.
160 of 170 people found this helpful
Most helpful critical review
3 years ago
vaponeon
Made my makeup look worse ):
Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.
137 of 171 people found this helpful
1 - 8 of 13192 Results
Yeira Melissa
Location
Florida
Reviews
1
Votes
0
Fashion Style
Glamorous
Age
18 to 24
Makeup Expertise
Advanced
Eye Color
Brown
Skin Tone
Medium
Skin Type
Combination
7 hours ago
Best primer i've ever used
I've bought this primer like 3 times already and I will keep buying it bc is just so good. Never fails to grip my makeup for long hours. Is just the best i always recommend it to my friends.
Pros - Beauty
High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Effective
Best Uses - Beauty
Special Occasion, On-the-go, Daily Use, Normal Skin
Quality of Product
Value of Product
Helpful?
Sara9
Reviews
1
Votes
0
14 hours ago
good product 💅✨
I would purchase again.Smooths your pores and has a jelly texture.A bit tacky that’s what makes the foundation last.
Helpful?
Akilie4081
Reviews
1
Votes
0
16 hours ago
Elf power grip primer
It’s a very good and sticky primer would be 100% recommend 4 and a half stars if i could but 4 stars
Helpful?
TJ1019
Reviews
1
Votes
0
Fashion Style
Eclectic
Age
45 to 54
Makeup Expertise
Intermediate
Eye Color
Green
Skin Tone
Light
Skin Type
Normal
1 day ago
Great primer!
I don’t use primer because I didn’t think it was necessary but this, paired with golden drops, made me a believer. Great product.
Pros - Beauty
Long Lasting, Great Value, Effective
Best Uses - Beauty
Daily Use
Quality of Product
Value of Product
Helpful?
thanks
Reviews
1
Votes
0
2 days ago
Nice
Primer is super nice very sticky makeup stays all day long
Helpful?
mariaanne146_9050
Reviews
2
Votes
0
Incentivized Review
True
3 days ago
This primer grips your makeup like glue and keeps
I absolutely love the e.l.f. Power Grip Primer—it lives up to the hype! The texture is thick and a bit tacky at first, but that’s exactly what makes it amazing for gripping your makeup and keeping it in place all day. It smooths out my skin without feeling heavy and creates the perfect canvas for foundation. I’ve noticed a major difference in how long my makeup lasts when I use this primer—no more patchiness or fading by midday. It works great with both dewy and matte finishes, and I appreciate that it doesn’t have a strong scent or irritate my sensitive skin. Plus, the packaging is sleek and mess-free.
Helpful?
Stargirl170
Reviews
1
Votes
0
3 days ago
Pros and cons
Im not a fan of the way gripping primers feel on my face but everyone was raving about this so I thought I would try it! It is hydrating and keeps my make up in place so well! Unfortunately though by the end of the day I am left looking like an oily mess, which surprises me as someone with mainly dry/combo skin. I tried the pink version too but unfortunately it didn't make a difference.
Helpful?
elfbeautylover22222
Reviews
1
Votes
0
4 days ago
Holy grail
My holy grail primer it makes my makeup last all day.
Helpful?
1 - 8 of 13192 Results
1 - 8 of 47 Results
ariana2pretty
·18 days ago
how do we do makeup it it use full for a 10 year old,what kind of makeup should my sister use?
Samantha66
·1 month ago
Is this recommended for all ages(mature)
the elf team
·1 month ago
This is recommended for all ages including mature skin to provide a long-lasting, naturally dewy finish.
Helpful?
Blumuffy
·1 month ago
Can Power Grip primer be used under eye?
EBHE
·3 months ago
Will it help keep eye liner in place?
Skz stan
·3 months ago
will i need to use a powder for this primer
11 months ago
I notice this primer is supposed to have a tacky finish to really grip, but I don't notice that. I'm layering this over my skincare and two other primers, one of which is the poreless putty primer. Am I doing something wrong?
Fleursforcam
·5 months ago
Hi! The poreless putty primer is silicone based while the gripping primer is water based, and the poreless one is smoothing, so it’d be counterproductive to use both at once
Helpful?
kk21
·1 year ago
Can this be used without foundation?
the elf team
·1 year ago
Yes, you may use alone without applying foundation.
Helpful?
AliJoi5
·1 year ago
Should this be applied under the eyes as well? Does it improve foundation/concealer performance? Or does it worsen creasing, caking, lines, etc.? Thank you.
av123
·5 months ago
no it doesn't crease under your eyes i put it under my eyes to help with concealer
Helpful?
1 - 8 of 47 Results