Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Cooling Gel Primer Texture Sticks to Makeup
Power Grip Primers Comparison Chart
Power Grip Primer,
Project Prime Time: Power Grip Primer
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge
  • 250 Beauty Squad Points + 15% off your first order
  • 20% off second order, 25% off third
  • Edit, pause, skip or cancel any time

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

  • 250 Beauty Squad Points + 15% off your first order
  • 20% off second order, 25% off third
  • Edit, pause, skip or cancel any time

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (13192)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10461
4 Stars
1943
3 Stars
545
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13192 Results

Yeira Melissa

Location

Florida

Reviews

1

Votes

0

Fashion Style

Glamorous

Age

18 to 24

Makeup Expertise

Advanced

Eye Color

Brown

Skin Tone

Medium

Skin Type

Combination

7 hours ago

Best primer i've ever used

I've bought this primer like 3 times already and I will keep buying it bc is just so good. Never fails to grip my makeup for long hours. Is just the best i always recommend it to my friends.

Pros - Beauty

High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Effective

Best Uses - Beauty

Special Occasion, On-the-go, Daily Use, Normal Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

Sara9

Reviews

1

Votes

0

14 hours ago

good product 💅✨

I would purchase again.Smooths your pores and has a jelly texture.A bit tacky that’s what makes the foundation last.

Helpful?

Akilie4081

Reviews

1

Votes

0

16 hours ago

Elf power grip primer

It’s a very good and sticky primer would be 100% recommend 4 and a half stars if i could but 4 stars

Helpful?

TJ1019

Reviews

1

Votes

0

Fashion Style

Eclectic

Age

45 to 54

Makeup Expertise

Intermediate

Eye Color

Green

Skin Tone

Light

Skin Type

Normal

1 day ago

Great primer!

I don’t use primer because I didn’t think it was necessary but this, paired with golden drops, made me a believer. Great product.

Pros - Beauty

Long Lasting, Great Value, Effective

Best Uses - Beauty

Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

thanks

Reviews

1

Votes

0

2 days ago

Nice

Primer is super nice very sticky makeup stays all day long

Helpful?

mariaanne146_9050

Reviews

2

Votes

0

Incentivized Review

True

3 days ago

This primer grips your makeup like glue and keeps

I absolutely love the e.l.f. Power Grip Primer—it lives up to the hype! The texture is thick and a bit tacky at first, but that’s exactly what makes it amazing for gripping your makeup and keeping it in place all day. It smooths out my skin without feeling heavy and creates the perfect canvas for foundation. I’ve noticed a major difference in how long my makeup lasts when I use this primer—no more patchiness or fading by midday. It works great with both dewy and matte finishes, and I appreciate that it doesn’t have a strong scent or irritate my sensitive skin. Plus, the packaging is sleek and mess-free.

Helpful?

Stargirl170

Reviews

1

Votes

0

3 days ago

Pros and cons

Im not a fan of the way gripping primers feel on my face but everyone was raving about this so I thought I would try it! It is hydrating and keeps my make up in place so well! Unfortunately though by the end of the day I am left looking like an oily mess, which surprises me as someone with mainly dry/combo skin. I tried the pink version too but unfortunately it didn't make a difference.

Helpful?

elfbeautylover22222

Reviews

1

Votes

0

4 days ago

Holy grail

My holy grail primer it makes my makeup last all day.

Helpful?

1 - 8 of 13192 Results