Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free
4.7Based on 13510 Reviews
Quality
4.7
Value
4.7

Summary

5 Stars
79%
4 Stars
15%
3 Stars
4%
2 Stars
1%
1 Star
1%


Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

161 of 171 people found this helpful



Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 172 people found this helpful


Reviews

1

Votes

0

18 hours ago

best primer ever on earth

You need this!!!

I love this primer it is sooooooo good!.you should add it to your routine definitely.love this makes your face so sticky which is good!!

Helpful?


Quality
5.0
Value
5.0

Pros

Easy to Apply, Lightweight, Long Lasting, Effective

Best Uses

Oily Skin, Daily Use

Location

Batavia, OH

Reviews

3

Votes

0

Fashion Style

Casual

Age

18 to 24

Makeup Expertise

Beginner

Eye Color

Green

Skin Tone

Medium

Skin Type

Combination

1 day ago

Super sticky!

Got this primer for Christmas and have been using it since! It’s great if you like a really strong hold and a tacky base.

Helpful?


Quality
5.0
Value
5.0

Pros

Long Lasting

Best Uses

Special Occasion, On-the-go, Daily Use, Normal Skin, Sensitive Skin

Location

Ga

Reviews

2

Votes

0

Fashion Style

Classic

Age

18 to 24

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Medium Olive

Skin Type

Combination

1 day ago

Lilera123

Such a great primer. I have been using it for years and it hasn’t failed me. 10/10

Helpful?


Reviews

1

Votes

0

1 day ago

sydsydreviews1

I love it!

I love this primer! keeps my makeup on all day! if I could give 6 stars I would!

Helpful?


Reviews

1

Votes

0

1 day ago

SAVA12

Great

I love this primer I use it everyday even when I don’t put makeup on its not a pore clogger and really light weight

Helpful?


Reviews

1

Votes

0

1 day ago

julianananana

Primer

Very sticky not sure how well it makes your makeup last. Sorta looks and feels like milk primer

Helpful?


Reviews

1

Votes

0

2 days ago

jazmynzzll

only primer I'll ever use

affordable, so sticky, makes my makeup flawless and non cakeu

Helpful?


Reviews

1

Votes

0

2 days ago

dylan lewi

best

favorite primer makes my makeup last all day and it feels great on skin

Helpful?


1 - 8 of 13510 Results