Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (13408)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10651
4 Stars
1967
3 Stars
547
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13408 Results

Karlaxvz

Reviews

1

Votes

0

3 hours ago

locks makeup in all day!

i love how it really helps my makeup stay in place for long hours. the tacky feeling at first kinda surprised me but it actually helps my makeup grip and last. it works well with my oily skin especially on my t-zone where i get the most shiny. i usually apply a thin layer and let it set before foundation so everything blends better. affordable, does the job, and a little goes a long way. definitely a great primer if you’re looking for long lasting wear!

Helpful?

Judy16

Reviews

1

Votes

0

3 hours ago

Great

No issues apart it surprised me it is sooo thick. Makeup lasted.

Helpful?

Drdas19

Reviews

1

Votes

0

4 hours ago

Solid

I love this primer. It grips like you cant believe. Keeps my make up in place all day and even on a busy day when im running around like a mad house.

Helpful?

kathrynaye

Reviews

1

Votes

0

7 hours ago

The best primer!

Love this primer. Make up lasts all day. The best primer I’ve ever used.

Helpful?

mariap1

Location

Guymon Ok

Reviews

1

Votes

0

Fashion Style

Casual

Age

18 to 24

Makeup Expertise

Beginner

Eye Color

Brown

Skin Tone

Medium

Skin Type

Normal

9 hours ago

Greatest primer ever

I bought this primer and I love it so much my makeup lasts all day long this is a product I'm definitely gonna buy again

Pros - Beauty

High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value

Best Uses - Beauty

Special Occasion, On-the-go, Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

Shelbbbb

Location

Texas

Reviews

1

Votes

0

Fashion Style

Trendy

Age

25 to 34

Makeup Expertise

Intermediate

Eye Color

Brown

9 hours ago

Primer

I’ve had this primer for a good while now and it works just as good as when I first got it. It helps my face feel ready and prepared for the makeup. I feel it did a wonderful job at assisting the makeup with staying and providing the makeup with a smooth surface to go on.

Pros - Beauty

Easy to Apply, Long Lasting, Great Value

Best Uses - Beauty

Special Occasion, Dry Skin, Daily Use, Normal Skin, Sensitive Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

cocooo

Reviews

1

Votes

0

11 hours ago

OBSESSED

This cult-favorite primer grips makeup for long-lasting wear while giving skin a smooth, dewy base. Infused with hyaluronic acid, it hydrates and preps the skin without feeling greasy. The slightly tacky texture helps foundation stay put all day. Ideal for all skin types, especially if you want your makeup to last from morning to night.

Helpful?

brit4321

Reviews

1

Votes

0

12 hours ago

Sticky!!!

The stick, the lightweight formula, the last all day!!! This has it all!!

Helpful?

1 - 8 of 13408 Results