Power Grip Primer
$10
Gel face primer for long-lasting makeup







SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!
Power Grip Primer is the #1 Primer in America.*
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Why you'll love it:
- Gel primer formula grips makeup
- Gives skin a long-lasting, naturally dewy finish
- Translucent finish gel primer works on all skin tones
- Non-comedogenic
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Cannot exceed 6 units per order.
SKU: 82846
NET 0.811 FL OZ / 24 mL
Ingredients
water (aqua), butylene glycol, glycerin, peg-150 distearate, niacinamide, rosmarinus officinalis (rosemary) leaf, melissa officinalis flower/leaf/stem water, mentha piperita, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, 1,2-hexanediol,May Contain
blue 1 (ci 42090), yellow 5 (ci 19140),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to apply Power Grip Face Primer:
- Apply primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
- Allow 30 seconds to set before applying makeup.
Power Grip Primer
$10
Gel face primer for long-lasting makeup
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (13408)
Rating Snapshot
Most helpful favorable review
3 years ago
LuzSonalys
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.
160 of 170 people found this helpful
Most helpful critical review
3 years ago
vaponeon
Made my makeup look worse ):
Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.
137 of 171 people found this helpful
1 - 8 of 13408 Results
Karlaxvz
Reviews
1
Votes
0
3 hours ago
locks makeup in all day!
i love how it really helps my makeup stay in place for long hours. the tacky feeling at first kinda surprised me but it actually helps my makeup grip and last. it works well with my oily skin especially on my t-zone where i get the most shiny. i usually apply a thin layer and let it set before foundation so everything blends better. affordable, does the job, and a little goes a long way. definitely a great primer if you’re looking for long lasting wear!
Helpful?
Judy16
Reviews
1
Votes
0
3 hours ago
Great
No issues apart it surprised me it is sooo thick. Makeup lasted.
Helpful?
Drdas19
Reviews
1
Votes
0
4 hours ago
Solid
I love this primer. It grips like you cant believe. Keeps my make up in place all day and even on a busy day when im running around like a mad house.
Helpful?
kathrynaye
Reviews
1
Votes
0
7 hours ago
The best primer!
Love this primer. Make up lasts all day. The best primer I’ve ever used.
Helpful?
mariap1
Location
Guymon Ok
Reviews
1
Votes
0
Fashion Style
Casual
Age
18 to 24
Makeup Expertise
Beginner
Eye Color
Brown
Skin Tone
Medium
Skin Type
Normal
9 hours ago
Greatest primer ever
I bought this primer and I love it so much my makeup lasts all day long this is a product I'm definitely gonna buy again
Pros - Beauty
High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value
Best Uses - Beauty
Special Occasion, On-the-go, Daily Use
Quality of Product
Value of Product
Helpful?
Shelbbbb
Location
Texas
Reviews
1
Votes
0
Fashion Style
Trendy
Age
25 to 34
Makeup Expertise
Intermediate
Eye Color
Brown
9 hours ago
Primer
I’ve had this primer for a good while now and it works just as good as when I first got it. It helps my face feel ready and prepared for the makeup. I feel it did a wonderful job at assisting the makeup with staying and providing the makeup with a smooth surface to go on.
Pros - Beauty
Easy to Apply, Long Lasting, Great Value
Best Uses - Beauty
Special Occasion, Dry Skin, Daily Use, Normal Skin, Sensitive Skin
Quality of Product
Value of Product
Helpful?
cocooo
Reviews
1
Votes
0
11 hours ago
OBSESSED
This cult-favorite primer grips makeup for long-lasting wear while giving skin a smooth, dewy base. Infused with hyaluronic acid, it hydrates and preps the skin without feeling greasy. The slightly tacky texture helps foundation stay put all day. Ideal for all skin types, especially if you want your makeup to last from morning to night.
Helpful?
brit4321
Reviews
1
Votes
0
12 hours ago
Sticky!!!
The stick, the lightweight formula, the last all day!!! This has it all!!
Helpful?
1 - 8 of 13408 Results
1 - 8 of 47 Results
ariana2pretty
·1 month ago
how do we do makeup it it use full for a 10 year old,what kind of makeup should my sister use?
Samantha66
·2 months ago
Is this recommended for all ages(mature)
the elf team
·2 months ago
This is recommended for all ages including mature skin to provide a long-lasting, naturally dewy finish.
Helpful?
Blumuffy
·2 months ago
Can Power Grip primer be used under eye?
EBHE
·4 months ago
Will it help keep eye liner in place?
Skz stan
·4 months ago
will i need to use a powder for this primer
1 year ago
I notice this primer is supposed to have a tacky finish to really grip, but I don't notice that. I'm layering this over my skincare and two other primers, one of which is the poreless putty primer. Am I doing something wrong?
Fleursforcam
·6 months ago
Hi! The poreless putty primer is silicone based while the gripping primer is water based, and the poreless one is smoothing, so it’d be counterproductive to use both at once
Helpful?
kk21
·1 year ago
Can this be used without foundation?
the elf team
·1 year ago
Yes, you may use alone without applying foundation.
Helpful?
AliJoi5
·1 year ago
Should this be applied under the eyes as well? Does it improve foundation/concealer performance? Or does it worsen creasing, caking, lines, etc.? Thank you.
av123
·6 months ago
no it doesn't crease under your eyes i put it under my eyes to help with concealer
Helpful?
1 - 8 of 47 Results