Power Grip Primer

$11

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
0 / 0
Holy Grail Product Badge

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

BUY 3 OR MORE BACK TO SCHOOL ESSENTIALS, GET A FREE KEYCHAIN!

BUY 2 BEST SELLERS, GET A FREE GWP

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Learn More: How to Choose the Best Makeup Primer for Your Skin Type

Learn More: What is the Difference Between e.l.f.'s Face Primers?

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Learn More: How to Choose the Best Makeup Primer for Your Skin Type

Learn More: What is the Difference Between e.l.f.'s Face Primers?

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$11

Gel face primer for long-lasting makeup

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

BUY 3 OR MORE BACK TO SCHOOL ESSENTIALS, GET A FREE KEYCHAIN!

BUY 2 BEST SELLERS, GET A FREE GWP

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

4.7Based on 13682 Reviews
Quality
4.7
Value
4.7

Summary

5 Stars
80%
4 Stars
15%
3 Stars
4%
2 Stars
1%
1 Star
1%


Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

161 of 172 people found this helpful



Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

140 of 177 people found this helpful


Reviews

1

Votes

0

1 day ago

yurp

AMAZING

I swear by the e.l.f. Power Grip Primer—it makes my makeup last all day and gives my skin such a smooth, dewy base. It’s super affordable, feels just like a high-end primer, and I’ll definitely keep rebuying it!

Helpful?


Reviews

1

Votes

0

1 day ago

aliababa

Elf primer

This is so good and soso nice it always makes my base smooth and the stick to it ts amazing i love elf primers so much

Helpful?


Quality
5.0
Value
4.0

Pros

Easy to Apply, Great Value, Effective

Best Uses

Special Occasion

Location

New York

Reviews

5

Votes

0

Fashion Style

Casual

Age

18 to 24

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Light

Skin Type

Combination

1 day ago

Samirita123

Grip-Boosting Perfection for Flawless Skin

I’ve been loving the ELF Power Grip Primer. It buffs on smoothly, creates a tacky, grip-friendly base that helps makeup cling all day, and blur out minor imperfections without lookin' heavy. A little goes a long way, and it plays well with a wide range of foundations. The finish is fresh and it helps keep everything in place from morning to night. Plus, it’s affordable and easy to find—perfect for daily use or quick touch-ups.

Helpful?


Reviews

1

Votes

0

1 day ago

rizzy izzy

i love it

i use it everyday and it never cracks and stays on perfectly! 100% recommend’

Helpful?


Quality
2.0
Value
4.0

Pros

High Quality

Location

London Ontario

Reviews

32

Votes

3

Fashion Style

Casual

Age

17 or Under

Makeup Expertise

Intermediate

Eye Color

Hazel

Skin Tone

Light

Skin Type

Combination

2 days ago

Taylorlaz28

Doesn’t work with my makeup

I bought this a while back after I saw it trending on TikTok and thought it would be a great dupe for the milk hydro grip primer but to my surprise just like the milk one no matter what I did it would either irritate my skin or peel my makeup completely

Helpful?


Reviews

1

Votes

0

2 days ago

ifrah h

Power grip primer

Just spotless it’s so good your makeup will stay on all day and it’s so hydrating.

Helpful?


Quality
5.0
Value
4.0

Reviews

1

Votes

0

Age

17 or Under

2 days ago

Soph8388282

Very good lasts all day. Would definitely recommend to my friends

Helpful?


Reviews

1

Votes

0

2 days ago

Mae Me

Really good

It's is just perfect. It helps my makeup last all day. And it perfect for my foundation to stick very well

Helpful?


1 - 8 of 13682 Results