Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

on orders $35+

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

1

on orders $35+

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (13427)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10666
4 Stars
1970
3 Stars
547
2 Stars
159
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13427 Results

grams71

Location

WA state

Reviews

11

Votes

2

Fashion Style

Casual

Age

45 to 54

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Light

Skin Type

Normal

10 hours ago

good

the price is great, is good quality and I love how easy it is to apply and its not sticky

Pros - Beauty

High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Versatile, Good Pigmentation, Effective

Best Uses - Beauty

Oily Skin, Special Occasion, Dry Skin, On-the-go, Daily Use, Normal Skin, Sensitive Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

Layla8h

Location

Edwardsville Illinois

Reviews

1

Votes

0

Fashion Style

Casual

Age

17 or Under

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Light

Skin Type

Dry

14 hours ago

Super glossy!

I've purchased this product multiple times and I have to say it is by far the best primer I have used. It makes my makeup have a dewy-clean look and makes applying makeup so much easier.

Pros - Beauty

Long Lasting

Best Uses - Beauty

Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

Danielle Paige

Reviews

1

Votes

0

18 hours ago

Love it!

I love this primer. It's one of the best primers I've used. Its extra sticky and keeps my makeup on all day and night. Would highly recommend.

Helpful?

nicholehh

Reviews

1

Votes

0

20 hours ago

Love this primer

One of the only primers that keeps my makeup on all day long! Totally recommend!

Helpful?

Smores

Reviews

1

Votes

0

20 hours ago

Really good product but very small amount.

This primer worked really well on my skin! I have an oily skin type and other primers I've used didn't work this well. My only problem was the amount of product. I purchased this primer before the larger version was released, so I have yet to try that one!

Helpful?

amandakroney11

Reviews

1

Votes

0

22 hours ago

Great

Keeps my makeup lasting long and even in the heat. Love this product

Helpful?

Weezer

Reviews

1

Votes

0

1 day ago

One of the best things I have ever bought

This primer is one of the best things I have ever bought. I bought mine 6 months ago and there is still product. Makes your makeup last all day, and makes you have a great base. 100% would recommend

Helpful?

djdjeje

Reviews

1

Votes

0

1 day ago

WOAH

leaves my makeup on day so so nice defo will rebuy it

Helpful?

1 - 8 of 13427 Results