Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free

Average Customer Ratings (13276)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10534
4 Stars
1953
3 Stars
546
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13276 Results

hahdjkdnd

Reviews

1

Votes

0

16 hours ago

Flawless

Makes my makeup look so smooth and lasts all day long

Helpful?

Aleena1HJ

Location

Meriden,ct

Reviews

1

Votes

0

Fashion Style

Trendy

Age

17 or Under

Makeup Expertise

Intermediate

Eye Color

Black

Skin Tone

Medium

Skin Type

Normal

1 day ago

Definitely Repurchasing

I bought this primer after seeing amazing results of it on social media and they were right! This primer not only makes you makeup last very long and all day but it looks every thing in as well. This is so far THE BEST primer and I will definitely recommend it to anyone who wants their makeup TO LAST ALL DAY!!!

Pros - Beauty

High Quality, Easy to Apply, Long Lasting, Effective

Best Uses - Beauty

On-the-go, Daily Use, Normal Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

Pallus

Reviews

1

Votes

0

1 day ago

Absolutely favorite 😍

My staple in my makeup routine and absolutely love it ❤️

Helpful?

Gigi28027

Reviews

1

Votes

0

1 day ago

Best primer

The key to long lasting makeup! It’s so sticky, it smells amazing, and my makeup lasts all day!!

Helpful?

jaaaaaymomma

Location

LA

Reviews

1

Votes

0

Fashion Style

Flirty

Age

25 to 34

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Medium Olive

Skin Type

Combination

1 day ago

FAV PRIMER EVER

I bought the mini one just to try it. because TikTok convinced me that I needed it. so I ended up buying the large full size version because I loved it!! it is very moisturizing and sticky at the same time, I love this primer and I love the price point. its very affordable!

Pros - Beauty

Easy to Apply, Lightweight, Great Value, Effective

Best Uses - Beauty

Oily Skin, Sensitive Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

bsinwn432

Reviews

1

Votes

0

1 day ago

Awesome!

Works so well especially for the price- highly recommend!

Helpful?

brunap

Reviews

1

Votes

0

1 day ago

Amazing

Makeup lasts all day and looks so pretty. Would definitely recommend

Helpful?

Erika IbGr

Reviews

1

Votes

0

1 day ago

It's good

I have a combination skin type, and this primer works on me, but isn't really sticky, it's a better option compared with the pink one, because the pink one does my makeup fall off

Helpful?

1 - 8 of 13276 Results