Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (13359)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10604
4 Stars
1965
3 Stars
547
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13359 Results

yurpp i live elf

Reviews

1

Votes

0

10 hours ago

LONG LASTING

It last forever and very sticky my make up didn’t come of once and that is saying something

Helpful?

skechergirl123

Location

Illinois

Reviews

2

Votes

0

Fashion Style

Athletic

Age

17 or Under

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Very Fair

Skin Type

Combination

17 hours ago

good but sometimes separated my makeup

nice and hydrating and sticky but sometimes dint agree with my makeup

Pros - Beauty

Effective

Best Uses - Beauty

On-the-go, Daily Use

Quality of Product

4.0

Value of Product

4.0

Helpful?

yugcg

Reviews

1

Votes

0

21 hours ago

P

The primer its qmazing very sticky last all day long i love it alot

Helpful?

Anonymous12828

Reviews

1

Votes

0

21 hours ago

best primer ever!

this primer has made my makeup last all day!! definitely worth buying

Helpful?

amiyumi

Reviews

1

Votes

0

21 hours ago

amazing primer

it makes my skin feel seemless, and it holds the foundation amazingly

Helpful?

primer searcher

Reviews

1

Votes

0

1 day ago

Grippy!!

It does what it says! This is very much a dupe for the much more pricey ones. It is actually better than the other ones.

Helpful?

bentlee

Reviews

1

Votes

0

1 day ago

Very very veryyy good!!

I love this so much I just ran out of it yesterday so I’m definitely going to repurchase!! It holds my makeup all day and helps it look very natural

Helpful?

mylng25

Reviews

1

Votes

0

1 day ago

Pleasantly surprised

Feels like skin with a little tacky-ness. Bought the mini to see how it went. Will re stock when I'm out

Helpful?

1 - 8 of 13359 Results