Power Grip Primer

$11

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
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Power Grip Face Primer is Hydrating and Grips Your Makeup
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SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

BUY 3 OR MORE BACK TO SCHOOL ESSENTIALS, GET A FREE KEYCHAIN!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Learn More: How to Choose the Best Makeup Primer for Your Skin Type

Learn More: What is the Difference Between e.l.f.'s Face Primers?

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Learn More: How to Choose the Best Makeup Primer for Your Skin Type

Learn More: What is the Difference Between e.l.f.'s Face Primers?

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$11

Gel face primer for long-lasting makeup

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

BUY 3 OR MORE BACK TO SCHOOL ESSENTIALS, GET A FREE KEYCHAIN!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

4.7Based on 13638 Reviews
Quality
4.7
Value
4.7

Summary

5 Stars
80%
4 Stars
15%
3 Stars
4%
2 Stars
1%
1 Star
1%


Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

161 of 171 people found this helpful



Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

138 of 175 people found this helpful


Reviews

1

Votes

0

15 hours ago

caityln

INLOVEEE

This is one of my favorite products from e.l.f. Highly recommend this product!!

Helpful?


Reviews

1

Votes

0

15 hours ago

margs

this is sooooo good

the power grip primer is sooooo good and is so sticky and makes my makeup stay all day!

Helpful?


Reviews

1

Votes

0

16 hours ago

cristina123456

its good

its good, nice and sticky, but it loses its ability over time

Helpful?


Reviews

1

Votes

0

17 hours ago

Smwrmyrmrymet57m2

Best

Gel primer formula grips makeup  Gives skin a long-lasting, naturally dewy finish Translucent finish gel primer works on all skin tones Non-comedogenic Great for: oily, dry and combination skin Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones. e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements

Helpful?


Reviews

1

Votes

0

1 day ago

Elena 26

AWESOME PRIMER

It is the best sticky primer ever and keeps your make-up on for a long time!

Helpful?


Reviews

1

Votes

0

1 day ago

rosie916

My favvv

This primer makes my makeup last all day long. Would definitely recommend.

Helpful?


Reviews

1

Votes

0

2 days ago

eleven1978

❤️❤️

i love this product. it definitely keeps my makeup looking good all day long.

Helpful?


Quality
5.0
Value
5.0

Reviews

2

Votes

0

Eye Color

Blue

Fashion Style

Trendy

Age

18 to 24

2 days ago

not that great

not that great

im so happy i bought does the job. does exactly what it is supposed to.

Helpful?


1 - 8 of 13638 Results