Power Grip Primer
$10
Gel face primer for long-lasting makeup
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
on orders +
2 MINIS WITH $35+, BONUS GIFT WITH $50+!
Power Grip Primer is the #1 Primer in America.*
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Why you'll love it:
- Gel primer formula grips makeup
- Gives skin a long-lasting, naturally dewy finish
- Translucent finish gel primer works on all skin tones
- Non-comedogenic
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Cannot exceed 6 units per order.
SKU: 82846
NET 0.811 FL OZ / 24 mL
Ingredients
water (aqua), butylene glycol, glycerin, peg-150 distearate, niacinamide, rosmarinus officinalis (rosemary) leaf, melissa officinalis flower/leaf/stem water, mentha piperita, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, 1,2-hexanediol,May Contain
blue 1 (ci 42090), yellow 5 (ci 19140),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to apply Power Grip Face Primer:
- Apply primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
- Allow 30 seconds to set before applying makeup.
Power Grip Primer
$10
Gel face primer for long-lasting makeup
SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!
PLUS, 20% off second order, 25% off third + Free Shipping always
1
2 MINIS WITH $35+, BONUS GIFT WITH $50+!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
3 years ago
LuzSonalys
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.
161 of 171 people found this helpful
Most helpful critical review
3 years ago
vaponeon
Made my makeup look worse ):
Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.
137 of 173 people found this helpful
Reviews
1
Votes
0
8 hours ago
candy gissell
Recommended
It makes foundation grip and blend it better! Leaves a sticky feeling after
Helpful?
Reviews
1
Votes
0
16 hours ago
gjfjssk
🩷🩷🩷🩷🩷🩷🩷
this is a GREAT dupe for the milk makeup! super sticky and lasts for SOOOO long!
Helpful?
Reviews
1
Votes
0
1 day ago
amazing
I use this every time for my makeup. works so good and haven’t found a primer that does the work better. works every penny
Helpful?
Location
birmingham uk
Reviews
2
Votes
0
Fashion Style
Casual
Age
25 to 34
Eye Color
Brown
1 day ago
iffster123
smooth and silky
I bought this a few months ago, and it definitely works well as a base when paired with the e.l.f. Wonder Glow
Helpful?
Reviews
1
Votes
0
2 days ago
beauterev
Holy Grail for a reason!
This will hold your makeup throughout the day and for its priceeeee? Love love it!
Helpful?
Reviews
1
Votes
0
2 days ago
Xamina
Excelent
This first one makes my makeup last a long time, its sticky texture is great for making makeup last.
Helpful?
Reviews
1
Votes
0
2 days ago
6296bree
like it
this is a great primer overall but wouldn’t say it’s for me… it’s just me because i don’t really use primer BUT!! i do put it in my wrists and then spray perfume, it makes your perfume say forever!
Helpful?
Reviews
1
Votes
0
2 days ago
alil
Best primer ever
This primer holds my makeup great throughout the whole day
Helpful?
ariana2pretty
2 months ago
how do we do makeup it it use full for a 10 year old,what kind of makeup should my sister use?
Samantha66
3 months ago
Is this recommended for all ages(mature)
the elf team
3 months ago
This is recommended for all ages including mature skin to provide a long-lasting, naturally dewy finish.
Helpful?
Blumuffy
3 months ago
Can Power Grip primer be used under eye?
EBHE
4 months ago
Will it help keep eye liner in place?
pickle23
23 days ago
I would probably use an eyeshadow primer instead.
Helpful?
Skz stan
5 months ago
will i need to use a powder for this primer
1 year ago
I notice this primer is supposed to have a tacky finish to really grip, but I don't notice that. I'm layering this over my skincare and two other primers, one of which is the poreless putty primer. Am I doing something wrong?
Fleursforcam
7 months ago
Hi! The poreless putty primer is silicone based while the gripping primer is water based, and the poreless one is smoothing, so it’d be counterproductive to use both at once
Helpful?
kk21
1 year ago
Can this be used without foundation?
the elf team
1 year ago
Yes, you may use alone without applying foundation.
Helpful?
AliJoi5
1 year ago
Should this be applied under the eyes as well? Does it improve foundation/concealer performance? Or does it worsen creasing, caking, lines, etc.? Thank you.
av123
7 months ago
no it doesn't crease under your eyes i put it under my eyes to help with concealer
Helpful?