Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free

Average Customer Ratings (13496)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10725
4 Stars
1976
3 Stars
550
2 Stars
160
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13496 Results

Izabellaa

Reviews

1

Votes

0

7 hours ago

Best primer ever

So good, doesn’t make me break out, and super sticky. Best primer

Helpful?

Lilacdove

Reviews

1

Votes

0

21 hours ago

The BEST!!

It’s such an incredible product, leaves me with them most lasting makeup, and it’s sooo hydrating!

Helpful?

HRLN

Location

ON

Reviews

7

Votes

0

Fashion Style

Glamorous

Age

25 to 34

Makeup Expertise

Intermediate

Eye Color

Black

Skin Tone

Medium

Skin Type

Dry

22 hours ago

BEST PRIMER EVERRR

Its soo sticky better than the NYX glueyyy one and every girl with acne prone skin should have it highlyy recommended

Pros - Beauty

Easy to Apply, Lightweight

Best Uses - Beauty

Dry Skin, Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

jenanananana

Reviews

1

Votes

0

23 hours ago

all time fav

grippy, keeps my makeup on all day, smooths out everything

Helpful?

Meela

Reviews

1

Votes

0

Fashion Style

Casual

Age

25 to 34

Makeup Expertise

Advanced

Eye Color

Brown

Skin Tone

Dark

Skin Type

Combination

1 day ago

Absolutely Love!

This primer is a must buy! It is affordable and my makeup always goes on so nicely with it

Pros - Beauty

Easy to Apply, Lightweight, Long Lasting, Great Value, Effective

Best Uses - Beauty

Oily Skin, Special Occasion, Daily Use, Normal Skin

Quality of Product

5.0

Value of Product

4.0

Helpful?

LeeS5

Reviews

1

Votes

0

1 day ago

Wow

It’s one of my favorite primers. Very sticky. I use it for all of my water based foundations.

Helpful?

laineybuyself

Reviews

1

Votes

0

1 day ago

AMAZING

10/10 would buy, keeps my makeup all day long and very nice and hydrating

Helpful?

Tahixa

Reviews

1

Votes

0

1 day ago

9/10

I literally stuck the entire tube to my face after I used this primer. I was on stage, sweating but my makeup stayed on my face. The only thing I would maybe warn about it is that it does look very shiny on the face and might not be the best for oily skined people.

Helpful?

1 - 8 of 13496 Results