Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
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on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free

Average Customer Ratings (13476)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10709
4 Stars
1974
3 Stars
549
2 Stars
159
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13476 Results

eepy

Reviews

1

Votes

0

4 hours ago

Good

Very tacky and not oily. Works well especially for drier skin. If you have oily skin you may want to use a bit less or blot your face before hand.

Helpful?

Z1z4

Reviews

1

Votes

0

Eye Color

Brown

Fashion Style

Classic

Age

35 to 44

5 hours ago

Perfect for me

This works perfect for me. The concealer under my eyes used to get cakey. Since I started using this primer I don't have that problem at all

Quality of Product

4.0

Value of Product

4.0

Helpful?

dz7fx8fx

Reviews

1

Votes

0

6 hours ago

Really good

I tried this at my friend's house, it was quite good, but not as sticky as said. It goes okay over makeup but I prefer the cooling primer stick.

Helpful?

Aimen_kebab

Location

Portland, Maine

Reviews

1

Votes

0

Fashion Style

Casual

Age

17 or Under

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Medium

Skin Type

Combination

6 hours ago

So grippy

It’s great and sticks all your makeup to it, just an amazing product to use but be careful on applying too much or too little, just need the right amount

Pros - Beauty

Long Lasting, Great Value

Best Uses - Beauty

Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

Makayla2679

Reviews

1

Votes

0

8 hours ago

Best Primer!!

This is one of my favorite primers! I use this primer every time I do my make up. It’s not greasy at all which is nice and dries down quick and stays tacky to hold on to your makeup allowing it to last longer!

Helpful?

skznksjsnne

Reviews

1

Votes

0

1 day ago

the best

this is the best primer ever. not only does it work perfectly but it feels so hydrating and leaves such a nice look on the face. i’ve tried elf’s other primers and this is my favorite.

Helpful?

Jessicaczj

Reviews

1

Votes

0

1 day ago

Great grip

I love the primer. It makes my make up very smooth and longs lasting

Quality of Product

5.0

Value of Product

5.0

Helpful?

Reviews

1

Votes

0

1 day ago

LOVE LOVE LOVE THIS PRIMER

I’ve used this primer ever since it has been out. Hands down one of my top five favorites! Always always makes my makeup look and feel the best!

Helpful?

1 - 8 of 13476 Results