Power Grip Primer
$10
Gel face primer for long-lasting makeup







on orders +
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!
Power Grip Primer is the #1 Primer in America.*
What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.
Why you'll love it:
- Gel primer formula grips makeup
- Gives skin a long-lasting, naturally dewy finish
- Translucent finish gel primer works on all skin tones
- Non-comedogenic
Great for: oily, dry and combination skin
Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Cannot exceed 6 units per order.
SKU: 82846
NET 0.811 FL OZ / 24 mL
Ingredients
water (aqua), butylene glycol, glycerin, peg-150 distearate, niacinamide, rosmarinus officinalis (rosemary) leaf, melissa officinalis flower/leaf/stem water, mentha piperita, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, 1,2-hexanediol,May Contain
blue 1 (ci 42090), yellow 5 (ci 19140),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to apply Power Grip Face Primer:
- Apply primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application.
- Allow 30 seconds to set before applying makeup.
Power Grip Primer
$10
Gel face primer for long-lasting makeup
1
FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!
FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Summary
Most helpful favorable review
3 years ago
LuzSonalys
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.
161 of 171 people found this helpful
Most helpful critical review
3 years ago
vaponeon
Made my makeup look worse ):
Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.
137 of 172 people found this helpful
Reviews
1
Votes
0
15 hours ago
best primer ever on earth
You need this!!!
I love this primer it is sooooooo good!.you should add it to your routine definitely.love this makes your face so sticky which is good!!
Helpful?
Pros
Easy to Apply, Lightweight, Long Lasting, Effective
Best Uses
Oily Skin, Daily Use
Location
Batavia, OH
Reviews
3
Votes
0
Fashion Style
Casual
Age
18 to 24
Makeup Expertise
Beginner
Eye Color
Green
Skin Tone
Medium
Skin Type
Combination
23 hours ago
Super sticky!
Got this primer for Christmas and have been using it since! It’s great if you like a really strong hold and a tacky base.
Helpful?
Pros
Long Lasting
Best Uses
Special Occasion, On-the-go, Daily Use, Normal Skin, Sensitive Skin
Location
Ga
Reviews
2
Votes
0
Fashion Style
Classic
Age
18 to 24
Makeup Expertise
Intermediate
Eye Color
Brown
Skin Tone
Medium Olive
Skin Type
Combination
1 day ago
Lilera123
Such a great primer. I have been using it for years and it hasn’t failed me. 10/10
Helpful?
Reviews
1
Votes
0
1 day ago
sydsydreviews1
I love it!
I love this primer! keeps my makeup on all day! if I could give 6 stars I would!
Helpful?
Reviews
1
Votes
0
1 day ago
SAVA12
Great
I love this primer I use it everyday even when I don’t put makeup on its not a pore clogger and really light weight
Helpful?
Reviews
1
Votes
0
1 day ago
julianananana
Primer
Very sticky not sure how well it makes your makeup last. Sorta looks and feels like milk primer
Helpful?
Reviews
1
Votes
0
2 days ago
jazmynzzll
only primer I'll ever use
affordable, so sticky, makes my makeup flawless and non cakeu
Helpful?
Reviews
1
Votes
0
2 days ago
dylan lewi
best
favorite primer makes my makeup last all day and it feels great on skin
Helpful?
ariana2pretty
1 month ago
how do we do makeup it it use full for a 10 year old,what kind of makeup should my sister use?
Samantha66
2 months ago
Is this recommended for all ages(mature)
the elf team
2 months ago
This is recommended for all ages including mature skin to provide a long-lasting, naturally dewy finish.
Helpful?
Blumuffy
2 months ago
Can Power Grip primer be used under eye?
EBHE
4 months ago
Will it help keep eye liner in place?
pickle23
10 days ago
I would probably use an eyeshadow primer instead.
Helpful?
Skz stan
4 months ago
will i need to use a powder for this primer
1 year ago
I notice this primer is supposed to have a tacky finish to really grip, but I don't notice that. I'm layering this over my skincare and two other primers, one of which is the poreless putty primer. Am I doing something wrong?
Fleursforcam
6 months ago
Hi! The poreless putty primer is silicone based while the gripping primer is water based, and the poreless one is smoothing, so it’d be counterproductive to use both at once
Helpful?
kk21
1 year ago
Can this be used without foundation?
the elf team
1 year ago
Yes, you may use alone without applying foundation.
Helpful?
AliJoi5
1 year ago
Should this be applied under the eyes as well? Does it improve foundation/concealer performance? Or does it worsen creasing, caking, lines, etc.? Thank you.
av123
7 months ago
no it doesn't crease under your eyes i put it under my eyes to help with concealer
Helpful?