Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Cooling Gel Primer Texture Sticks to Makeup
Power Grip Primers Comparison Chart
Power Grip Primer,
Project Prime Time: Power Grip Primer
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge
  • 250 Beauty Squad Points + 15% off your first order
  • 20% off second order, 25% off third
  • Edit, pause, skip or cancel any time

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

  • 250 Beauty Squad Points + 15% off your first order
  • 20% off second order, 25% off third
  • Edit, pause, skip or cancel any time

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (13197)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10465
4 Stars
1944
3 Stars
545
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13197 Results

Varline

Reviews

1

Votes

0

20 hours ago

Great product

I love this primer, very sticky and hold the makeup great!

Helpful?

akkdh

Reviews

1

Votes

0

20 hours ago

SO GRIPPING

keeps my makeup on all day and is so sticky!! it the best

Helpful?

lovley

Reviews

1

Votes

0

2 days ago

E.l.f Power Grip primer

I Honestly Like This Primer A lot . It's Very sticky and keeps your makeup in place.

Helpful?

Angelicon

Reviews

1

Votes

0

2 days ago

Elf power grip primer review

This primer is a sticky and smooth primer it sothens your skin whilst making your makeup last all day I would definitely recommend

Helpful?

Anna06

Reviews

2

Votes

0

Fashion Style

Eclectic

Age

17 or Under

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Light

Skin Type

Combination

3 days ago

Smooths my skin

This not only smooths my skin, but it also makes the makeup stick super well. It only takes about a minute to dry. My makeup looks so much better when I use this compared to other primers.

Pros - Beauty

High Quality, Easy to Apply, Lightweight, Long Lasting, Versatile, Effective

Best Uses - Beauty

Daily Use, Sensitive Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

Yeira Melissa

Location

Florida

Reviews

1

Votes

0

Fashion Style

Glamorous

Age

18 to 24

Makeup Expertise

Advanced

Eye Color

Brown

Skin Tone

Medium

Skin Type

Combination

4 days ago

Best primer i've ever used

I've bought this primer like 3 times already and I will keep buying it bc is just so good. Never fails to grip my makeup for long hours. Is just the best i always recommend it to my friends.

Pros - Beauty

High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Effective

Best Uses - Beauty

Special Occasion, On-the-go, Daily Use, Normal Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

Sara9

Reviews

1

Votes

0

4 days ago

good product 💅✨

I would purchase again.Smooths your pores and has a jelly texture.A bit tacky that’s what makes the foundation last.

Helpful?

Akilie4081

Reviews

1

Votes

0

4 days ago

Elf power grip primer

It’s a very good and sticky primer would be 100% recommend 4 and a half stars if i could but 4 stars

Helpful?

1 - 8 of 13197 Results