Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
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  • 250 Beauty Squad Points + 15% off your first order
  • 20% off second order, 25% off third
  • Edit, pause, skip or cancel any time

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

  • 250 Beauty Squad Points + 15% off your first order
  • 20% off second order, 25% off third
  • Edit, pause, skip or cancel any time

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (13252)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10514
4 Stars
1949
3 Stars
546
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13252 Results

sophthepotato

Reviews

1

Votes

0

8 hours ago

Love power grip

I love your power grip primer it kept my makeup on without fading away

Helpful?

Rjlara

Reviews

1

Votes

0

8 hours ago

Great dupe

This is such a great, affordable dupe for the Milk Hydro Grip Primer! I’ve bought the Milk one and I literally can’t tell the difference. It’s just as hydrating, holds makeup in place just as well and costs so much less. Save your coins and get this one!

Helpful?

v16ky

Reviews

1

Votes

0

10 hours ago

I LOVE THIS PRIMER

This primer is my favorite primer because it NEVER fails to hold my makeup in place and is very long- lasting and everybody should buy this primer.!!!!!

Helpful?

Zahraaaaaa

Reviews

1

Votes

0

10 hours ago

So good!!!

This product is amazing and it makes my makeup last all day long

Helpful?

EmmyS

Reviews

1

Votes

0

11 hours ago

LOVEEE

This primer makes my makeup stay all day! I use all water-based products and trust my face looks dewyyyy. Never broke out from this product! Absolutely love it I’ve already bought 3 times!

Helpful?

LalaLand108

Location

Ireland

Reviews

5

Votes

0

Eye Color

Green

Fashion Style

Casual

Age

18 to 24

16 hours ago

TERRIFIC!!!

I bought this because my make up was not lasting and long enough and just WOW!!I use it every time I do my makeup and it really is a POWER GRIP!!! Buy this while you still can xx

Quality of Product

5.0

Value of Product

5.0

Helpful?

mariah xxx

Reviews

1

Votes

0

17 hours ago

Dollslay

Best thing everrrr so sticky and makeup application is amazing

Helpful?

Rinnas mom

Location

Elkins, WV

Reviews

1

Votes

0

Fashion Style

Casual

Age

25 to 34

Makeup Expertise

Professional

Eye Color

Hazel

Skin Tone

Light

Skin Type

Combination

1 day ago

The best EVER

The way this keeps my makeup lasting ALL day is the biggest win for me

Pros - Beauty

High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Effective

Best Uses - Beauty

Special Occasion, Daily Use, Normal Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

1 - 8 of 13252 Results