Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
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Power Grip Face Primer is Hydrating and Grips Your Makeup
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SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free
4.7Based on 13556 Reviews
Quality
4.7
Value
4.7

Summary

5 Stars
79%
4 Stars
15%
3 Stars
4%
2 Stars
1%
1 Star
1%


Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

161 of 171 people found this helpful



Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 173 people found this helpful


Reviews

1

Votes

0

1 day ago

Xamina

Excelent

This first one makes my makeup last a long time, its sticky texture is great for making makeup last.

Helpful?


Reviews

1

Votes

0

1 day ago

6296bree

like it

this is a great primer overall but wouldn’t say it’s for me… it’s just me because i don’t really use primer BUT!! i do put it in my wrists and then spray perfume, it makes your perfume say forever!

Helpful?


Reviews

1

Votes

0

1 day ago

alil

Best primer ever

This primer holds my makeup great throughout the whole day

Helpful?


Quality
5.0
Value
5.0

Pros

High Quality, Easy to Apply, Great Value, Effective

Best Uses

Special Occasion, Dry Skin, On-the-go, Daily Use, Normal Skin, Sensitive Skin

Reviews

10

Votes

6

1 day ago

Tiiiffffffff93

Looooove this primer

It’s my new favorite primer. I bought the mini size first and instantly fell in love so I had to order the regular size. So if you’re wondering mini or regular size go for the regular!!

Helpful?


Reviews

1

Votes

0

1 day ago

ririb

One of my favorite primers !!

Love this primer , it’s affordable and small enough to carry around for travel . It had my makeup in place for hours and it’s very sticky so the grip is amazing !!

Helpful?


Reviews

6

Votes

0

Incentivized Review

True

1 day ago

brandih84_6967

Grip and dip

I was lucky enough to receive the e.l.f. Power grip primer in the 0.811 fluid ounces complimentarily through influenster to test and review. This primer is really sticky which definitely holds the makeup on. It’s a good product, if I bought this brand of primer, I would mix it with a less sticky consistency.

Originally shared on influenster.com


Quality
5.0
Value
5.0

Pros

High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Versatile, Effective

Best Uses

Oily Skin, Dry Skin, Daily Use, Normal Skin, Sensitive Skin

Location

Los Angeles, California

Reviews

3

Votes

0

Fashion Style

Athletic

Age

18 to 24

Makeup Expertise

Intermediate

Eye Color

Hazel

Skin Tone

Light

Skin Type

Combination

2 days ago

shrekislove

best quality

i bought this after it went viral online and it is definitely worth the hype! it is super grippy and makes my makeup last all day

Helpful?


Reviews

1

Votes

0

2 days ago

Kirakikimankeyw

The best

First of all it's trending and second of all it's really good for your skin and it makes your skin glowy which gives you other attention you want like let's say you get bullied and you want to look but I'm pretty up that could help you

Helpful?


1 - 8 of 13556 Results