Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
0 / 0
Holy Grail Product Badge

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

on orders +

2 MINIS WITH $35+, BONUS GIFT WITH $50+!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

1

2 MINIS WITH $35+, BONUS GIFT WITH $50+!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free
4.7Based on 13582 Reviews
Quality
4.7
Value
4.7

Summary

5 Stars
80%
4 Stars
15%
3 Stars
4%
2 Stars
1%
1 Star
1%


Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

161 of 171 people found this helpful



Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 174 people found this helpful


Reviews

1

Votes

0

3 hours ago

elffffffcosmeticesssss

Power grip primer

4 stars I like it but I feel it could be a tad bit stickier but overall I give it 4stars

Helpful?


Reviews

1

Votes

0

1 day ago

Xoxomariam1333

Perff

MY FAV PRODUCTS. works very well on everything and u can use it on the go. Highly recommend

Helpful?


Reviews

1

Votes

0

1 day ago

Finm

Grips and sticks!

My favourite affordable primer. Makeup applies well over it and lasts really well. Travel friendly packaging and each tube lasts a decent time - recommend!!

Helpful?


Reviews

1

Votes

0

1 day ago

paupow

Best primer

I was honestly a bit scared if I would breakout with this but I didn’t. It was my first time getting primer. I’m going to get the jumbo one soon. I love elf with all my heart because it doesn’t break me out.

Helpful?


Quality
5.0
Value
4.0

Location

Toronto

Reviews

1

Votes

0

Fashion Style

Classic

Age

25 to 34

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Medium

Skin Type

Normal

1 day ago

mhappy

Holy grail for a reason!

I love this primer. Really helps everything stay put throughout the day!

Helpful?


Reviews

1

Votes

0

2 days ago

maymaymg

Love this!

This thing GRIP! It’s perfect, makes my make up last all day.

Helpful?


Reviews

1

Votes

0

2 days ago

tirel

One of the best primers I’ve ever used

I’ve tried many primers, and most of them melt off after a couple of hours but not this one. This one lasts for so long and your makeup doesn’t melt off. Totally recommend!

Helpful?


Reviews

1

Votes

0

2 days ago

meowing gigaachad

would recommend

this project is so affordable and so sticky it’s amazing! would recommend

Helpful?


1 - 8 of 13582 Results