Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Power Grip Primer,
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

SUBSCRIBE FOR 15% OFF YOUR FIRST ORDER!


PLUS, 20% off second order, 25% off third + Free Shipping always

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

FREE HALO GLOW SKIN TINT SAMPLE CARD WITH YOUR ORDER!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (13340)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10588
4 Stars
1963
3 Stars
546
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13340 Results

Trinity1206fitz

Reviews

1

Votes

0

17 hours ago

Nice

Really good very awesome I love it very much.........

Helpful?

cerineeee

Reviews

1

Votes

0

20 hours ago

Amazing

I thought people were joking about how strong and amazing the primer was but it Really is I mean my makeup never came off once because of this

Helpful?

whispycurl84

Reviews

1

Votes

0

21 hours ago

So good

Love it! Makes my makeup stick easily and helps give a smooth look overall

Helpful?

Lucyclaire

Reviews

1

Votes

0

1 day ago

So sticky

It's tacky to the point where the container can stick to your face and it makes your makeup stay ALLL DAY, no joke. Probably one of the best primers on the market even though it's very affordable.

Helpful?

Maddzys

Reviews

1

Votes

0

1 day ago

This is perfect

I did my makeup for a dance and was looking for a good primer to use, I saw the influencer reviews and thought to try this one! Not disappointed, it held up the whole 6 hours and even the 2 hour after party!

Helpful?

katlynMD

Reviews

1

Votes

0

1 day ago

The best!

I will never use another primer because this is all I will ever need! Works phenomenal, and the price is a bonus!

Helpful?

jisshall

Reviews

1

Votes

0

1 day ago

Best primer ever

Keeps my makeup lasting forever , the grip is AMAZING can’t wait to by the bigger version

Helpful?

Mokki

Reviews

1

Votes

0

1 day ago

Recommend for oily girlies

This is great but the sticky primer does not stick on for a minute or more. Use for oily skin type! Overall, it’s great but not for me!! 🙂

Helpful?

1 - 8 of 13340 Results