Power Grip Primer

$10

Gel face primer for long-lasting makeup

e.l.f. Power Grip Face Primer - Voted #1 Primer in America
Power Grip Face Primer Texture Swatch
Power Grip Primer,
Cooling Gel Primer Texture Sticks to Makeup
Power Grip Primers Comparison Chart
Power Grip Primer,
Power Grip Face Primer is Hydrating and Grips Your Makeup
Holy Grail Product Badge
  • 250 Beauty Squad Points + 15% off your first order
  • 20% off second order, 25% off third
  • Edit, pause, skip or cancel any time

on orders +

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer is the #1 Primer in America.*

What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup.

Why you'll love it:

  • Gel primer formula grips makeup 
  • Gives skin a long-lasting, naturally dewy finish
  • Translucent finish gel primer works on all skin tones
  • Non-comedogenic

Great for: oily, dry and combination skin

Get an e.l.f.ing grip with the OG best-selling primer! The sticky gel formula locks makeup in place, preps, and smooths to perfection, and keeps skin hydrated with a long-lasting, dewy finish. The formula goes on clear, making it the ideal makeup application base for all skin tones.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22

Cannot exceed 6 units per order.

SKU: 82846

Power Grip Primer

$10

Gel face primer for long-lasting makeup

  • 250 Beauty Squad Points + 15% off your first order
  • 20% off second order, 25% off third
  • Edit, pause, skip or cancel any time

1

FREE SHIP & 2 MINIS WITH $35+, BONUS GIFT WITH $50+!

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

Average Customer Ratings (13205)

Overall4.7
Quality of Product
4.7
Value of Product
4.7

Rating Snapshot

5 Stars
10471
4 Stars
1946
3 Stars
545
2 Stars
158
1 Star
86

Most helpful favorable review

3 years ago

LuzSonalys

Great dupe for Milk HydroGrip

I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn’t tell a difference.

160 of 170 people found this helpful

Most helpful critical review

3 years ago

vaponeon

Made my makeup look worse ):

Let me preface this by saying I've never used the Milk Hydro Grip; I can't justify spending that type of money on a primer. I heard this is a great dupe for that. I have dry skin and acne. My skincare ensures that my face is hydrated. When I put this on, it didn't feel tacky... it felt like a thicker gel primer. I thought, okay, maybe this is how it's supposed to feel. Did my makeup the same as every other day, only to look in the mirror four hours later and my makeup has worn off in spots and generally looks bad. I was super disappointed. I tried it again three other times and my makeup always looked better without using it. I'm not sure if I just got a bad bottle or what, but I'm super sad this didn't work for me and I'm not sure why. For reference: I use moisturizer and sunscreen under the primer, which is a necessity for me. It did feel hydrating though. I was also sort of surprised how small the bottle looked.

137 of 171 people found this helpful

1 - 8 of 13205 Results

rizzlerrrr

Location

New York NY

Reviews

1

Votes

0

Fashion Style

Trendy

Age

18 to 24

Makeup Expertise

Intermediate

Eye Color

Green

Skin Tone

Very Fair

Skin Type

Dry

5 hours ago

I like the pink elf primer better

this is a pretty good primer but reccomend the pink elf one.

Pros - Beauty

Easy to Apply, Long Lasting, Effective

Best Uses - Beauty

Daily Use

Quality of Product

3.0

Value of Product

3.0

Helpful?

livyyyyyy

Reviews

1

Votes

0

7 hours ago

AMAZING!!

This primer is sooo sticky and super good!! I have like 5 bottles of it lol!

Helpful?

brittany35

Reviews

1

Votes

0

18 hours ago

Amazing

This is amazing works wonders fixes all my problems

Helpful?

1OoO1

Reviews

1

Votes

0

20 hours ago

Sticky

Works very well and makes my makeup stick great! Would recommend

Helpful?

bshsbajhsbs

Reviews

1

Votes

0

22 hours ago

yum

it’s good lasts a long time makes makeup last a long time and never rins out i swear

Helpful?

jasheat_9085

Reviews

4

Votes

3

Incentivized Review

True

1 day ago

Works amazingly

This power grip primer goes on so smoothly and silky without being too sticky. Washes right off your hands when you're done putting it on and keeps my makeup on for the entirety of my active 8 hour shifts. It feels nourishing and m7 fave looks smooth and youthful. Glassy not greasy. No smell and no irritation.

Helpful?

jasy3

Reviews

1

Votes

1

1 day ago

Grip

This is super sticky primer and looks best with elf makeup

Helpful?

Varline

Reviews

1

Votes

0

2 days ago

Great product

I love this primer, very sticky and hold the makeup great!

Helpful?

1 - 8 of 13205 Results