Power Grip Primer

Gel-based and silicone-based primers offer different benefits depending on your skin type and desired finish. Gels tend to be lighter weight because they are water based. Gel based are more likely to be non-comedogenic, less likely to clog pores, making them often a better choice for acne-prone skin. Silicone-based primers are known for their ability to fill in pores and fine lines, creating a "blurred" and flawless-looking canvas. The velvety texture of silicone primers allows makeup to glide on effortlessly.

Yes, those of you with oily skin types may use a gripping face primer. Gripping primers can help to create a barrier between your skin and makeup, helping makeup to adhere to oily skin better.

Yes, e.l.f. Power Grip Primer is formulated to be non-comedogenic, meaning it is designed not to clog pores, making it suitable for acne-prone skin. Because everyone's skin is different, it's always a good idea to patch test on a small area before applying to your entire face.

Yes, the tacky feel is completely intentional. Power Grip Primer is a sticky gel-based formula. And that tackiness is what gives it its gripping power, helping your makeup stay in place for longer-lasting wear. The sticky sensation typically dissipates as the primer settles into your skin and makeup is applied on top. The result is that your makeup looks better for longer.

For best results, follow these steps:

1. Start with clean, moisturized skin. Cleanse your face, apply your skincare products, and allow them to fully absorb.
2. Dispense a pea-sized amount. A little goes a long way. You can always add more if needed.
3. Pat and press onto your skin. Use your fingertips to gently pat the primer onto your face. The warmth of your fingers helps it melt in for an even application.
4. Allow 30 seconds for primer to set. It will become slightly tacky to grip your makeup.
5. Once the primer feels tacky but not wet, apply foundation and your other makeup as usual.

Power Grip Primer is suitable for oily, dry, and combination skin. Its non-comedogenic formula won't clog pores, making it a safe option for acne-prone skin, while its hydrating properties benefit dry and combination skin types. For those with oily skin looking for a matte finish, e.l.f. also offers Power Grip Matte Primer, designed to help minimize the look of shine.

The main difference between the OG Power Grip Primer (green face primer) and the Power Grip Primer with Niacinamide (pink face primer) is the formula and the skin benefits. The original Power Grip Primer (green) is focused on makeup longevity — its sticky gel formula creates a tacky base for long-lasting wear and is infused with Hyaluronic Acid for hydration. The Power Grip Primer + Niacinamide (pink) keeps all the same gripping properties as the original, with the addition of Niacinamide, which brightens and evens out skin tone for a dewy, glowing finish.

e.l.f. Power Grip Primer is a sticky gel-based face primer formulated to grip your makeup and help it last longer.

Key benefits include:

Long-lasting makeup wear: the sticky gel formula locks makeup in place

Hydrating, dewy finish: formulated to hydrate and smooth skin

Universal translucent finish: applies clear and works on all skin tones

Non-comedogenic: won't clog pores

100% vegan and double-certified cruelty-free by PETA and Leaping Bunny

A grip primer is a type of face primer formulated with a strong ability to hold, or grip, makeup, helping it stay in place for longer. The "gripping" quality typically comes from a tacky, gel-based texture that acts like a base layer your foundation and other makeup adheres to. The term "Power Grip" emphasizes this primer's enhanced adherence compared to regular primers.

Both are popular e.l.f. face primers, but they serve different purposes:

Power Grip Primer is all about makeup longevity. Its sticky gel formula grips makeup for long-lasting wear and delivers a dewy, hydrated finish. Best for anyone who needs their makeup to stay put.

Poreless Putty Primer is all about skin smoothing. Its putty-like balm texture melts into skin to fill in pores and imperfections, creating a poreless, airbrushed finish. It is best for those with textured skin or larger pores who want a flawless base.

If you want hydrated, dewy skin with maximum makeup grip, choose Power Grip Primer. If you want to minimize the appearance of pores and create an airbrushed finish, choose Putty Primer. Some people even use both by applying Putty Primer to pore-prone areas like the T-zone and Power Grip Primer across the rest of the face for all-over longevity.