Putty Eye Primer

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Our best-selling putty primer is now the perfect base for any eye look. Formulated to extend your eyeshadow wear for up to 12 hours. Amp up your eyeshadow with this color intensifying putty eye primer that locks in eyeshadow for a crease-proof look! Infused with vegan Squalane to help moisturize the eyelid while extending wear. 

Why we love: 

  • Each shade is suitable for all skin tones.
  • Extends the wear of eyeshadow for up to 12 hours
  • Crease-free
  • Smudge proof
  • 2 in 1 pigmented primer and eyeshadow base can be used alone for a matte color finish or under eyeshadow to boost intensity and long wear.
  • Targeted colors intensify color, add dimension & depth, color correct and help create a smoky finish. 

Choose the perfect shade for your desired end look:

White- intensifies brights

Cream- adds depth & color corrects

Rose- adds depth & color corrects

Sand- adds depth

Clay- adds depth & helps create a smoky effect

Black- adds depth & dimension, and helps create a smoky effect

#300162

How To Use

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Ingredients

Net. Wt. 0.19 oz. (5.3g)

White: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Mica, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891) - Cream: Isododecane, Dimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Rose: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Mica, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Sand: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Clay: Isododecane, Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Black: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Talc, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl GlycolMAY CONTAIN:Black Iron Oxide (CI 77499), Black 2 (CI 77266)

Our best-selling putty primer is now the perfect base for any eye look. Formulated to extend your eyeshadow wear for up to 12 hours. Amp up your eyeshadow with this color intensifying putty eye primer that locks in eyeshadow for a crease-proof look! Infused with vegan Squalane to help moisturize the eyelid while extending wear. 

Why we love: 

  • Each shade is suitable for all skin tones.
  • Extends the wear of eyeshadow for up to 12 hours
  • Crease-free
  • Smudge proof
  • 2 in 1 pigmented primer and eyeshadow base can be used alone for a matte color finish or under eyeshadow to boost intensity and long wear.
  • Targeted colors intensify color, add dimension & depth, color correct and help create a smoky finish. 

Choose the perfect shade for your desired end look:

White- intensifies brights

Cream- adds depth & color corrects

Rose- adds depth & color corrects

Sand- adds depth

Clay- adds depth & helps create a smoky effect

Black- adds depth & dimension, and helps create a smoky effect

#300162

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Net. Wt. 0.19 oz. (5.3g)

White: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Mica, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891) - Cream: Isododecane, Dimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Rose: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Mica, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Sand: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Clay: Isododecane, Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Black: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Talc, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl GlycolMAY CONTAIN:Black Iron Oxide (CI 77499), Black 2 (CI 77266)

Cruelty free and vegan
Eyeshadow Putty Primer

for all skin types

Each shade is suitable for all skin tones. For the perfect one for your desired end look.

What it delivers

  • Extends wear of eyeshadow for up to 12 hours
  • Prevent creasing and smudging
  • Intensifies eyeshadow color
  • Squalane for all-day nourishment
Putty Eye Primer is rated 4.0 out of 5 by 20.
Rated 1 out of 5 by from I was excited about this but its a dud as is. Im really hoping ELF remakes this because it COULD be great! Main issue. FAR too drying. Its SO DRY! Like ridiculously dry. This is just awful on your eye lids and it accentuates any lines you may have on them. So if you have hooded eyes, avoid this product at all costs, unless they remake it to be a little moisturizing. Like how they redid the camo concealer. The putty primer was amazing so i had high hopes for this but its a flop, which is rare for elf, in my opinion.
Date published: 2020-03-20
Rated 5 out of 5 by from Game changer I purchased this after watching a review on YouTube. I am somewhat of a makeup snob and typically pay ridiculous amounts for the “ highend” let me say this this dupes painterly very close. Imo it’s not as creamy so it’s more sheer but can absolutely be built up and does not get patchy when building. For the price difference I would recommend this all day long.
Date published: 2020-03-19
Rated 5 out of 5 by from Perfect eyeshadow base! My skin type suddenly changed and concealer was no longer working as a primer for me, and my eyeshadow was creasing more than usual. I have regular sheer eyeshadow primers but I wanted something with a bit of coverage to cancel out discoloration on my lids. I was going to jump the gun and get a MAC paint pot, then I saw these shopping at ulta and decided to try one (I got the shade Rose, it’s a close dupe to painterly by MAC). They’re super creamy, and blend easily across the lids. I get the coverage of a concealer and it provides the perfect canvas for any eyeshadows. I don’t set this with a powder before going in with shadow, and I have no problems getting a nice blended look. These putty primers are super smooth and don’t accentuate any potential dry or crepey texture, and they make eyeshadows pop! I just use a brush to put it on the lids and then pat it in with my ring finger. Oh, and my eyeshadows never crease with this stuff! My new holy grail!!
Date published: 2020-03-14
Rated 5 out of 5 by from Favorite Primer My new favorite eye primer! Can not recommend this product enough.
Date published: 2020-03-08
Rated 5 out of 5 by from Amazing I love this primer!! Not only does it make my eyeshadow pop, but it makes the color lasts a lot longer. It does not leave a greasy feeling like some other eyeshadow primers I’ve used in the past. It is so easy to apply and blend. Two thumbs up ELF.
Date published: 2020-03-06
Rated 5 out of 5 by from Wow this is good! I was surprised at how well this performed. I ordered the shade Sand for my tan-to-dark skin tone and it was the perfect color match for eye primer (slightly lighter). I first applied it with my finger but then switched to a concealer-blending brush which created a thicker layer of product which I wanted. I used pressed pigments which require a good base, and this was perfect! My eye look held up 8 hours easily and still looked perfect. I would consider it a great dupe for a paint pot, except this is an even better color match for me!
Date published: 2020-03-05
Rated 1 out of 5 by from No that great for long lasting power I had high hopes for this because the putty primer was great for me. I got this the week it was released and I tried it. At first I was like oh wow look how bright my shadows look but then as the day went on the shadows seemed to disappear and my lids looks crapey. I used tarte shadows. I have oily lids and thought this would work but it does not. The Stay All Day primer is better than this. Thought this would be a dupe for the Mac pot. This is kinda dry but it gets creamy with the warmth of fingers. Goes on nice and shadows blend nice and look bright but the stay power is lacking. I went back to the Stay All .
Date published: 2020-03-04
Rated 2 out of 5 by from Holy orange, Batman! I purchased the Sand colour and on my fair skin it looks like tangerine. Reminiscent of a bad spray tan. Will be returning/exchanging for a lighter colour. Feels ok on, but woo-boy... it's orange.
Date published: 2020-03-04
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Can this double as a glitter primer?

Asked by: Yara_So
You may use the Putty Primer before any eye makeup, including glitter. We also carry a primer specifically for glitter-Glitter Primer, item #21611.
Answered by: the elf team
Date published: 2020-01-20
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