Putty Eye Primer

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What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing eyeshadow primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#300162

How To Use

Apply primer to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Ingredients

What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing eyeshadow primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#300162

Apply primer to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Cruelty free and vegan
Eyeshadow Putty Primer

for all skin types

Each shade is suitable for all skin tones. For the perfect one for your desired end look.

What it delivers

  • Extends wear of eyeshadow for up to 12 hours
  • Prevent creasing and smudging
  • Intensifies eyeshadow color
  • Squalane for all-day nourishment
Putty Eye Primer is rated 3.5 out of 5 by 198.
Rated 1 out of 5 by from Huge disappointment I’ve been using the poreless putty primer for a while now so when I saw they came out with eyeshadow prime I was excited. I was expecting to be blown away but it was so hard to get out the pot & chalky.
Date published: 2021-07-21
Rated 5 out of 5 by from Love it! I have the color sand and rose and I’m so glad I tried them! They make my eyeshadow stay on so much better and it goes on so smooth! Will buy again!
Date published: 2021-07-15
Rated 3 out of 5 by from Needs help When I first got this I thought it was going to be like the other putty products, but no, it is really dry and made my crease my eyeshadows. So here's a tip: I started mixing one or two drops of the Inglot duraline and use a fluffy concealer brush and it creates a perfect texture, not drying at all and long lasting. You can use any othe mixing medium, like the ones MAC or Makeup by Mario have. Products shouldn't need any help, but since I already had it, I needes to find a way to work with it.
Date published: 2021-07-12
Rated 1 out of 5 by from Too dry like cement. I use the cheek putty (2 colors) love, love, love them. Bought this eye primer putty from Target & was so disappointed how hard & dry it was. For sure, I thought it was expired or someone had opened it & dried it out. Return it. Went to another store, bought another one and it was the SAME!!! Dry & hard like cement!!! Very bad quality!
Date published: 2021-07-07
Rated 1 out of 5 by from dry and flaky i bought this at ulta hoping it would be as good as the face primer and i have never been more disappointed. how did this even make it to stores? it’s so hard to even get any out of the container because it’s so dry and hard
Date published: 2021-07-05
Rated 5 out of 5 by from AMAZING! This really makes your eyeshadow pop and stay put! So happy that I tried this!
Date published: 2021-07-04
Rated 5 out of 5 by from Love it I have some major blue veins on my eye lids so I got the rose color and it doubles like a concealer covering up the imperfection on my eyes and keeping my eye shadow from creasing. One con that I do have to say is it is thick and a bit hard to blend, but I just mixed in a drop of duraline and it smooths it out.
Date published: 2021-07-03
Rated 2 out of 5 by from disappointed I got the white primer thinking it would make colors pop but it does nothing. I have oily eyelids and this did not help with the eyeshadow lasting any longer.
Date published: 2021-06-30
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can i put this underneath my eyes to cover up dark circles?

Asked by: fluffycow129
We do not suggest this product for use as concealer.
Answered by: the elf team
Date published: 2021-06-03

The putty feels very dry in pot, can I add something to make it creamy and easy to use?

Asked by: Honoria
I used a metal makeup spatula. I disinfected it with rubbing alcohol. I used tap & stir motions on the product starting in the middle & moving outward. Smooth the product down & pat it down with the spatula/fingertips. Both products were much creamier after doing this. I have the shades Rose & white.
Answered by: Sara47
Date published: 2021-05-28

Is this eyeshadow primer good for oily eyelids?

Asked by: Kahryl
yeah its really drying
Answered by: Jesusfollower
Date published: 2021-02-16

What would you use the black putty primer for? I'm not sure what the different colours do

Asked by: 36Malika
The black primer adds dimension when applying darker shadows. Please check out the chart on the product page of the primers that gives details on the shades.
Answered by: the elf team
Date published: 2021-02-03

Are returns or exchanges allowed?

Asked by: Alysssakittens
We apologize, we are not able to offer returns or exchanges, except for certain circumstances outlined in our return policy. Please see our FAQ's for details.
Answered by: the elf team
Date published: 2021-01-26

What can I add to soften the primer? It's quite dry and hard to work with

Asked by: CN29
We suggest that you massage the top of the primer with your fingertips so that the heat of you skin softens the product.
Answered by: the elf team
Date published: 2021-06-19

Is this oil free?

Asked by: Allyybear
Please click on the ingredients tab for a full list of ingredients.
Answered by: the elf team
Date published: 2020-10-07

Can I get this at walmart or target?

Asked by: Frankie2323
This is not currently available at Walmart or Target. It may be purchased at elfcosmetics.com or ulta.com.
Answered by: the elf team
Date published: 2020-08-03
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