Putty Eye Primer

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Our best-selling putty primer is now the perfect base for any eye look. Formulated to extend your eyeshadow wear for up to 12 hours. Amp up your eyeshadow with this color intensifying putty eye primer that locks in eyeshadow for a crease-proof look! Infused with vegan Squalane to help moisturize the eyelid while extending wear. 

Why we love: 

  • Each shade is suitable for all skin tones.
  • Extends the wear of eyeshadow for up to 12 hours
  • Crease-free
  • Smudge proof
  • 2 in 1 pigmented primer and eyeshadow base can be used alone for a matte color finish or under eyeshadow to boost intensity and long wear.
  • Targeted colors intensify color, add dimension & depth, color correct and help create a smoky finish. 

Choose the perfect shade for your desired end look:

White- intensifies brights

Cream- adds depth & color corrects

Rose- adds depth & color corrects

Sand- adds depth

Clay- adds depth & helps create a smoky effect

Black- adds depth & dimension, and helps create a smoky effect

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#300162

How To Use

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Ingredients

Net. Wt. 0.19 oz. (5.3g)

White: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Mica, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891) - Cream: Isododecane, Dimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Rose: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Mica, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Sand: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Clay: Isododecane, Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Black: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Talc, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl GlycolMAY CONTAIN:Black Iron Oxide (CI 77499), Black 2 (CI 77266)

Our best-selling putty primer is now the perfect base for any eye look. Formulated to extend your eyeshadow wear for up to 12 hours. Amp up your eyeshadow with this color intensifying putty eye primer that locks in eyeshadow for a crease-proof look! Infused with vegan Squalane to help moisturize the eyelid while extending wear. 

Why we love: 

  • Each shade is suitable for all skin tones.
  • Extends the wear of eyeshadow for up to 12 hours
  • Crease-free
  • Smudge proof
  • 2 in 1 pigmented primer and eyeshadow base can be used alone for a matte color finish or under eyeshadow to boost intensity and long wear.
  • Targeted colors intensify color, add dimension & depth, color correct and help create a smoky finish. 

Choose the perfect shade for your desired end look:

White- intensifies brights

Cream- adds depth & color corrects

Rose- adds depth & color corrects

Sand- adds depth

Clay- adds depth & helps create a smoky effect

Black- adds depth & dimension, and helps create a smoky effect

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#300162

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Net. Wt. 0.19 oz. (5.3g)

White: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Mica, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891) - Cream: Isododecane, Dimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Rose: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Mica, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Sand: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Clay: Isododecane, Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Black: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Talc, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl GlycolMAY CONTAIN:Black Iron Oxide (CI 77499), Black 2 (CI 77266)

Cruelty free and vegan
Eyeshadow Putty Primer

for all skin types

Each shade is suitable for all skin tones. For the perfect one for your desired end look.

What it delivers

  • Extends wear of eyeshadow for up to 12 hours
  • Prevent creasing and smudging
  • Intensifies eyeshadow color
  • Squalane for all-day nourishment
Putty Eye Primer is rated 3.7 out of 5 by 127.
Rated 4 out of 5 by from NIce I bought this in Rose I think and it came a little dry I think but pretty good it covers veins and other discoloration and I think it helps eye shaddow stay on longer
Date published: 2021-01-14
Rated 4 out of 5 by from Good good for oily lids, smooth also just trying to get some points:)
Date published: 2021-01-12
Rated 1 out of 5 by from Dry/Difficult to Blend This primer did not work for me at all. It was dry and difficult to blend. After a few unsuccessful tries, it went into the trash. I suppose it’s a great value since it’s so inexpensive, but I still don’t like wasting money on a product.
Date published: 2021-01-08
Rated 3 out of 5 by from Leaves something to be desired Honestly, it's really dry and hard to blend. I find it best to blend using a synthetic brush but you have to move quick before it dries. It does cover the veins on my eyelids well which I appreciate and I think it extends the life of eye shadow, but the formula could use some work.
Date published: 2021-01-01
Rated 3 out of 5 by from Does the job I bought this a couple months ago, I dont like it but I dont hate it. At first the product would not go on to the brush, it was hard to pick up. So i scraped off the top and it worked but only that time. It does get the job done though.
Date published: 2020-12-29
Rated 4 out of 5 by from Chalky Yet Dramatic I bought the white putty eye primer. On it's on it looks chalky. It is dry to the touch. You can build upon it though to reduce the chalky look. Also, with eyeshadow ontop it makes the colors pop. Besides the chalky-ness no complaints. Would I like it to be slightly more smooth on application, yes. But it definitely accomplishes what it is meant to do as a primer.
Date published: 2020-12-27
Rated 1 out of 5 by from Chunky and doesn't stick I can't really complain much because of how cheap this product is, however I purchased the shade in white and it does absolutely nothing aside from chunk up in balls on my eyelid and smears away completely. Their face primer in the same shade is great, however the eye primer is really disappointing. You're better off using a small amount of concealer.
Date published: 2020-12-27
Rated 1 out of 5 by from Terrible to move on eyelid at all or blend I bought the white putty primer and either using a brush or my finger this stuff does not soften up and is sticky and you put it on your lid and it wont blend together and stays patchy. Putting powder on top to set it or even eyeshadow left the setting powder and eyeshadow patchy too. I will not purchase this again. Wearing it today again to give it another try and yes, my make up stays crease free but the lighter shadows i put on my lids looks patchy. The darker and blacks color eyeshadow looks ok though.
Date published: 2020-12-22
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What can I add to soften the primer? It's quite dry and hard to work with

Asked by: CN29
We suggest that you massage the top of the primer with your fingertips so that the heat of you skin softens the product.
Answered by: the elf team
Date published: 2020-11-23

Is this oil free?

Asked by: Allyybear
Please click on the ingredients tab for a full list of ingredients.
Answered by: the elf team
Date published: 2020-10-07

Can I get this at walmart or target?

Asked by: Frankie2323
This is not currently available at Walmart or Target. It may be purchased at elfcosmetics.com or ulta.com.
Answered by: the elf team
Date published: 2020-08-03

How would you describe the texture? waxy or concealer-like?

Asked by: ritzie
This has a more waxy consistency which allows it to extend the wear of your eyeshadow.
Answered by: the elf team
Date published: 2020-07-22

Which shade is the lightest between cream and rose?

Asked by: J3nn
They have different undertones - Rose is more pink. We would suggest that you take a look at the model swatches, and choose the one that is closest to your shade to see how they will look on you.
Answered by: the elf team
Date published: 2020-06-10

Can this be used as an under eye primer for concealer?

Asked by: DM_95
We suggest this product for your eye lids.
Answered by: the elf team
Date published: 2020-06-15

Can this double as a glitter primer?

Asked by: Yara_So
You may use the Putty Primer before any eye makeup, including glitter. We also carry a primer specifically for glitter-Glitter Primer, item #21611.
Answered by: the elf team
Date published: 2020-06-15
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