Putty Eye Primer
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is available on orders $35+
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What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.
Why we love:
- Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
- Delivers a boost of moisture to your eyelids
- Can be worn alone or under eyeshadow to rev up intensity
- Available in 6 shades ideal for all skin tones
Key Ingredients:
- Squalane - Balances and moisturizes skin
It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing eyeshadow primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are Vegan and Cruelty Free.
How To Use
Apply primer to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.
Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.
Ingredients
What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.
Why we love:
- Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
- Delivers a boost of moisture to your eyelids
- Can be worn alone or under eyeshadow to rev up intensity
- Available in 6 shades ideal for all skin tones
Key Ingredients:
- Squalane - Balances and moisturizes skin
It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing eyeshadow primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are Vegan and Cruelty Free.
Apply primer to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.
Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.
for all skin types
Each shade is suitable for all skin tones. For the perfect one for your desired end look.
What it delivers
- Extends wear of eyeshadow for up to 12 hours
- Prevent creasing and smudging
- Intensifies eyeshadow color
- Squalane for all-day nourishment