Putty Eye Primer

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What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84872

How To Use

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Ingredients

What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84872

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Cruelty free and vegan
Eyeshadow Putty Primer

for all skin types

Each shade is suitable for all skin tones. For the perfect one for your desired end look.

What it delivers

  • Extends wear of eyeshadow for up to 12 hours
  • Prevent creasing and smudging
  • Intensifies eyeshadow color
  • Squalane for all-day nourishment
Putty Eye Primer is rated 3.5 out of 5 by 162.
Rated 2 out of 5 by from I don’t like the texture at all it’s not creamy and is so hard to apply. When you finally got it, it works nice with the eye shadow
Date published: 2021-04-11
Rated 4 out of 5 by from I am GLAD it is dry! First, I do not understand why e.l.f would describe this as "moisturizing" because it is not... and I don't think it should be either! I LOVE that it is dry, I have oily eyelids, so this is exactly what I needed! Yes, it is dry, but that is why it works! Don't you want your eye shadow to stay on all day, right? So, when you apply, use your finger, once it warms up and you get a good amount on the tip of your finger just tap and spread and it really will lay down easy and smooth and provides a great base for your eyelids!
Date published: 2021-04-08
Rated 4 out of 5 by from works well It works well for me. It's a decent product. I like to apply it with my finger and blend it out with a brush.
Date published: 2021-04-05
Rated 5 out of 5 by from De mis favoritos la linea putty de elf me encanta, todos los productos funcionan super bien, faciles de trabajar y nada complicados de retirar
Date published: 2021-04-03
Rated 1 out of 5 by from Took a gamble on this one and I lost So I had read the reviews about the primer and was aware that some people got some old crusty ones while others go a fresher batch. I was hoping to get lucky but didn't want to risk much so I ordered one. I lost - I got ahold crusty one!! Tried everything to get it to work, warming it up before putting it on my lid - but it was messy and too much work!!!! Should Try again during a sale? But honestly ELF needs to put expiration dates on these primers because clearly there is a problem with this specificproduct.
Date published: 2021-03-29
Rated 4 out of 5 by from Good base for neon and pastel shadows! I really like the white one. It works great as a base for my neon and pastel shadows. It never really gave me any problems. It's a bit "dry" on the pot than my other putty primers and tugs on your eyelids. It's not bad, but I recommend ONLY using a brush for it. For this, I prefer a more stiff and dense flat brush. Softer brushes doesn't apply it well on my eyes. It WILL look patchy and textured when you apply it, especially when youre getting the hang of it. But when the shadows are on, you don't see the texture AT ALL. The eyeshadows grip on it as if it's a white canvas and you're putting on paint. You only need a little even when you're working on pastels. As for longevity, I'm not really sure what will happen when your eyes are exposed to the elements (lol) Covid indoor life has made my make-up last past bedtime. It's a great cheap alternative to whatever high-end white base you use when you're just trying out new things.
Date published: 2021-03-29
Rated 4 out of 5 by from I like it This is my first time using an eye primer and I may say that I do like it. I first apply it with a concealer brush on the lids and then tap tap with my finger. I chose the cream color as my eyeshadows are all neutral.
Date published: 2021-03-26
Rated 1 out of 5 by from Maybe an old batch? Well, described as a moisturizing putty eye primer but mine was textured like a wood putty, a dried out wood putty. Tried it twice but it pulled on lids as I applied, even w a bit of moisturizer.
Date published: 2021-03-24
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Is this eyeshadow primer good for oily eyelids?

Asked by: Kahryl
yeah its really drying
Answered by: Jesusfollower
Date published: 2021-02-16

What would you use the black putty primer for? I'm not sure what the different colours do

Asked by: 36Malika
The black primer adds dimension when applying darker shadows. Please check out the chart on the product page of the primers that gives details on the shades.
Answered by: the elf team
Date published: 2021-02-03

Are returns or exchanges allowed?

Asked by: Alysssakittens
We apologize, we are not able to offer returns or exchanges, except for certain circumstances outlined in our return policy. Please see our FAQ's for details.
Answered by: the elf team
Date published: 2021-01-26

The putty feels very dry in pot, can I add something to make it creamy and easy to use?

Asked by: Honoria
We suggest that you warm a small amount of the product slightly with your fingers before application.
Answered by: the elf team
Date published: 2021-01-17

What can I add to soften the primer? It's quite dry and hard to work with

Asked by: CN29
We suggest that you massage the top of the primer with your fingertips so that the heat of you skin softens the product.
Answered by: the elf team
Date published: 2020-11-23

Is this oil free?

Asked by: Allyybear
Please click on the ingredients tab for a full list of ingredients.
Answered by: the elf team
Date published: 2020-10-07

Can I get this at walmart or target?

Asked by: Frankie2323
This is not currently available at Walmart or Target. It may be purchased at elfcosmetics.com or ulta.com.
Answered by: the elf team
Date published: 2020-08-03

How would you describe the texture? waxy or concealer-like?

Asked by: ritzie
This has a more waxy consistency which allows it to extend the wear of your eyeshadow.
Answered by: the elf team
Date published: 2020-07-22
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