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Putty Eye Primer

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Putty Eye Primer, Cream
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Our best-selling putty primer is now the perfect base for any eye look. Formulated to extend your eyeshadow wear for up to 12 hours. Amp up your eyeshadow with this color intensifying putty eye primer that locks in eyeshadow for a crease-proof look! Infused with vegan Squalane to help moisturize the eyelid while extending wear. 

Why we love: 

  • Each shade is suitable for all skin tones.
  • Extends the wear of eyeshadow for up to 12 hours
  • Crease-free
  • Smudge proof
  • 2 in 1 pigmented primer and eyeshadow base can be used alone for a matte color finish or under eyeshadow to boost intensity and long wear.
  • Targeted colors intensify color, add dimension & depth, color correct and help create a smoky finish. 

Choose the perfect shade for your desired end look:

White- intensifies brights

Cream- adds depth & color corrects

Rose- adds depth & color corrects

Sand- adds depth

Clay- adds depth & helps create a smoky effect

Black- adds depth & dimension, and helps create a smoky effect

#300162

How To Use

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Ingredients

Net. Wt. 0.19 oz. (5.3g)

White: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Mica, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891) - Cream: Isododecane, Dimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Rose: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Mica, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Sand: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Clay: Isododecane, Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Black: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Talc, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl GlycolMAY CONTAIN:Black Iron Oxide (CI 77499), Black 2 (CI 77266)

Our best-selling putty primer is now the perfect base for any eye look. Formulated to extend your eyeshadow wear for up to 12 hours. Amp up your eyeshadow with this color intensifying putty eye primer that locks in eyeshadow for a crease-proof look! Infused with vegan Squalane to help moisturize the eyelid while extending wear. 

Why we love: 

  • Each shade is suitable for all skin tones.
  • Extends the wear of eyeshadow for up to 12 hours
  • Crease-free
  • Smudge proof
  • 2 in 1 pigmented primer and eyeshadow base can be used alone for a matte color finish or under eyeshadow to boost intensity and long wear.
  • Targeted colors intensify color, add dimension & depth, color correct and help create a smoky finish. 

Choose the perfect shade for your desired end look:

White- intensifies brights

Cream- adds depth & color corrects

Rose- adds depth & color corrects

Sand- adds depth

Clay- adds depth & helps create a smoky effect

Black- adds depth & dimension, and helps create a smoky effect

#300162

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Net. Wt. 0.19 oz. (5.3g)

White: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Mica, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891) - Cream: Isododecane, Dimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Rose: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Mica, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Sand: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Clay: Isododecane, Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Black: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Talc, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl GlycolMAY CONTAIN:Black Iron Oxide (CI 77499), Black 2 (CI 77266)

Cruelty free and vegan
Eyeshadow Putty Primer

for all skin types

Each shade is suitable for all skin tones. For the perfect one for your desired end look.

What it delivers

  • Extends wear of eyeshadow for up to 12 hours
  • Prevent creasing and smudging
  • Intensifies eyeshadow color
  • Squalane for all-day nourishment
Putty Eye Primer is rated 3.8 out of 5 by 94.
Rated 4 out of 5 by from Fab multi product Love this it’s great, keeps eyeshadow in place all day and can be used as just a subtle eyeshadow
Date published: 2020-10-17
Rated 5 out of 5 by from Love it I bought this because I was intrigued by the different colors and was looking for a good eyeshadow primer. I've tried others and I do have my go to primer. But it doesnt last. At first, I thought it was a bit dry, but decided to try it anyway. Surprisingly, it was easy to apply. It was a little thick and you think you need a lot. But, it goes on smooth with no creasing. Now the big test. Will it last all day? For the most part. I have oily lids and by the end of the day my eyeshadow is pretty much gone. But with this primer it held on pretty well. It was lighter but still there. Im not a makeup touch up person. So if it's gone, it's gone. But this worked well. And with the white, my colors were bright and looked awesome. I am going to try the other colors. Oh and by the way, its easy to remove too. I thought it was going to require lots of remover and harsh rubbing. But it didnt. It came off with a little eye makeup remover and facial cleanser. I would recommend.
Date published: 2020-10-17
Rated 4 out of 5 by from Works, but is really dry This things really works to keep my eye makeup in place, but is VERY VERY dry, and is also a bit heavy. I have to really warm it up in my hand before applying, and then use a light hand with anything on top.
Date published: 2020-10-16
Rated 2 out of 5 by from not really good when I got this i was very excited to use it, but first impression is that its DRYYYY. I tried different technigs like wetting brush when dipping, or even poring water drops on it hoping for it to dissolve, worked a little but did not carry enough product. However I notice when you use your finger its much better and definitely useful, i mean i dont wanna get my fingers wet so i just stoped using it.
Date published: 2020-10-15
Rated 5 out of 5 by from Great longevity! I just purchased my second pot of this primer. It helps my eye makeup stay on longer, cancels out redness/vains, and can be worn alone on my light skin tone. Very happy with the color and texture. I do have dry eye lids so I always put on an eye cream prior to the primer to avoid dryness. Will continue to repurchase.
Date published: 2020-10-13
Rated 4 out of 5 by from Great for covering blemishes I purchased this and surprisingly have almost exclusively used it to cover more noticeable blemishes and then build my foundation over top of it, and it covers them incredibly well!
Date published: 2020-10-12
Rated 1 out of 5 by from Dry, cracked, clumpy. Not worth the money! I wish I had read the reviews before I bought rhis product. I am an ELF fanatic! But not this product. Do yourself a favor and choose another product.
Date published: 2020-10-09
Rated 5 out of 5 by from Didn’t crease! I was a little hesitant to try this since the face putty primer did nothing for me, but I’m glad I bought it! I’ve tried a few eye primers from drugstore to high end and they all did nothing. My eye shadow would always end up creasing since I have deep set eyes, but this has been the best eye primer I’ve used so far! I’m still gonna test it more but so far so good. What sealed the deal for me was when my shadow didn’t crease and I was up till 5am AND was rained on/sweaty from the outside humidity. It even works well on my nose to make my foundation stick! The color rose matched me perfectly it wasn’t as red as I thought it would be. Overall very happy! Purchasing the white one today to use for more colorful eyeshadow looks :)
Date published: 2020-10-06
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Is this oil free?

Asked by: Allyybear
Please click on the ingredients tab for a full list of ingredients.
Answered by: the elf team
Date published: 2020-10-07

Can I get this at walmart or target?

Asked by: Frankie2323
This is not currently available at Walmart or Target. It may be purchased at elfcosmetics.com or ulta.com.
Answered by: the elf team
Date published: 2020-08-03

How would you describe the texture? waxy or concealer-like?

Asked by: ritzie
This has a more waxy consistency which allows it to extend the wear of your eyeshadow.
Answered by: the elf team
Date published: 2020-07-22

Which shade is the lightest between cream and rose?

Asked by: J3nn
They have different undertones - Rose is more pink. We would suggest that you take a look at the model swatches, and choose the one that is closest to your shade to see how they will look on you.
Answered by: the elf team
Date published: 2020-06-10

Can this be used as an under eye primer for concealer?

Asked by: DM_95
We suggest this product for your eye lids.
Answered by: the elf team
Date published: 2020-06-15

Can this double as a glitter primer?

Asked by: Yara_So
You may use the Putty Primer before any eye makeup, including glitter. We also carry a primer specifically for glitter-Glitter Primer, item #21611.
Answered by: the elf team
Date published: 2020-06-15
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