Putty Eye Primer

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What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84873

How To Use

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Ingredients

What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84873

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Cruelty free and vegan
Eyeshadow Putty Primer

for all skin types

Each shade is suitable for all skin tones. For the perfect one for your desired end look.

What it delivers

  • Extends wear of eyeshadow for up to 12 hours
  • Prevent creasing and smudging
  • Intensifies eyeshadow color
  • Squalane for all-day nourishment
Putty Eye Primer is rated 3.5 out of 5 by 182.
Rated 4 out of 5 by from Really helps in so many ways This product surpassed my expectations. It blended into my skin perfectly. I used this with the color correcting stick and eyes brightened up. I have bad undereye circles but with this the circles disappeared. I love that I can wear it as is or I can choose to wear eyeshadow over it. And my eyeshadow stays! I have oily eyelids and that is one reason I usually don't wear eye makeup but this solved that problem. I actually just bought another color!
Date published: 2021-06-10
Rated 5 out of 5 by from I am surprised that this is seriously amazing I have tried quite a lot of primers ranging from high end to Korean’s and all my eyeshadows would crease towards the end of the night. I have accepted this and thought it is how it is with eyeshadows. So I purchased this as a top-up item to get free shipping (genuinely), and was extremely surprised how my eyeshadows actually haven’t creased AT ALL throughout the day. How is this even possible. My eyeshadows stay put and look the same as if I have just applied them, even my waterproof mascara has melted a bit under the heat! I apply this with a mini dense flat-top brush (one of those dense concealer brushes, think a mini version of MAC 270 )and it is so worth it, it helps blends the product out and I don’t feel like I am digging my nails into the pot. The primer acts as a nice base evening out the skin tone and my eyeshadows stay true to colours. I seriously cannot complain, if not this is the best primer I have ever used.
Date published: 2021-06-03
Rated 5 out of 5 by from Excellent product - non creasing, and lasts all day. Only a little needed, and applies easily with a blending brush.
Date published: 2021-05-30
Rated 2 out of 5 by from Dried out too quickly I loved this when I first bought it. Thought the color and lasting power was great. But pretty quickly, it dried out. I still have over 2/3 of it left but it's not useable because its impossible to put on due to the dry consistency. I'm very disappointed
Date published: 2021-05-28
Rated 4 out of 5 by from Good base Wasn't keen at first as I felt this was to dry and difficult to apply. However I've realised I was trying to use too much product, you only need to dab your finger into the pot, then dab it on the eye. I use the white, which I a great base for any colour
Date published: 2021-05-21
Rated 4 out of 5 by from Really nice I bought the clay one which matches my skin tone nicely. The only bad thing is that I find it to be dry which sucks but still is a nice skin tone eye primer. Ps: I’m the same skin tone has Jackie aina for reference
Date published: 2021-05-16
Rated 3 out of 5 by from Just buy the big one Bought this two months ago but I ran out pretty fast, I would just buy the big one again because it works just as well and lasted me longer. This is still a good item though
Date published: 2021-05-16
Rated 5 out of 5 by from Love it!!! This stuff has my eye shadow last all day until I am ready to take it off!! It does not crease love it so much. I am on my 3 one
Date published: 2021-05-13
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can i put this underneath my eyes to cover up dark circles?

Asked by: fluffycow129
We do not suggest this product for use as concealer.
Answered by: the elf team
Date published: 2021-06-03

The putty feels very dry in pot, can I add something to make it creamy and easy to use?

Asked by: Honoria
I used a metal makeup spatula. I disinfected it with rubbing alcohol. I used tap & stir motions on the product starting in the middle & moving outward. Smooth the product down & pat it down with the spatula/fingertips. Both products were much creamier after doing this. I have the shades Rose & white.
Answered by: Sara47
Date published: 2021-05-28

Is this eyeshadow primer good for oily eyelids?

Asked by: Kahryl
yeah its really drying
Answered by: Jesusfollower
Date published: 2021-02-16

What would you use the black putty primer for? I'm not sure what the different colours do

Asked by: 36Malika
The black primer adds dimension when applying darker shadows. Please check out the chart on the product page of the primers that gives details on the shades.
Answered by: the elf team
Date published: 2021-02-03

Are returns or exchanges allowed?

Asked by: Alysssakittens
We apologize, we are not able to offer returns or exchanges, except for certain circumstances outlined in our return policy. Please see our FAQ's for details.
Answered by: the elf team
Date published: 2021-01-26

What can I add to soften the primer? It's quite dry and hard to work with

Asked by: CN29
We suggest that you massage the top of the primer with your fingertips so that the heat of you skin softens the product.
Answered by: the elf team
Date published: 2020-11-23

Is this oil free?

Asked by: Allyybear
Please click on the ingredients tab for a full list of ingredients.
Answered by: the elf team
Date published: 2020-10-07

Can I get this at walmart or target?

Asked by: Frankie2323
This is not currently available at Walmart or Target. It may be purchased at elfcosmetics.com or ulta.com.
Answered by: the elf team
Date published: 2020-08-03
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