Putty Eye Primer

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Our best-selling putty primer is now the perfect base for any eye look. Formulated to extend your eyeshadow wear for up to 12 hours. Amp up your eyeshadow with this color intensifying putty eye primer that locks in eyeshadow for a crease-proof look! Infused with vegan Squalane to help moisturize the eyelid while extending wear. 

Why we love: 

  • Each shade is suitable for all skin tones.
  • Extends the wear of eyeshadow for up to 12 hours
  • Crease-free
  • Smudge proof
  • 2 in 1 pigmented primer and eyeshadow base can be used alone for a matte color finish or under eyeshadow to boost intensity and long wear.
  • Targeted colors intensify color, add dimension & depth, color correct and help create a smoky finish. 

Choose the perfect shade for your desired end look:

White- intensifies brights

Cream- adds depth & color corrects

Rose- adds depth & color corrects

Sand- adds depth

Clay- adds depth & helps create a smoky effect

Black- adds depth & dimension, and helps create a smoky effect

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#84875

How To Use

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Ingredients

Net. Wt. 0.19 oz. (5.3g)

White: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Mica, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891) - Cream: Isododecane, Dimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Rose: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Mica, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Sand: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Clay: Isododecane, Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Black: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Talc, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl GlycolMAY CONTAIN:Black Iron Oxide (CI 77499), Black 2 (CI 77266)

Our best-selling putty primer is now the perfect base for any eye look. Formulated to extend your eyeshadow wear for up to 12 hours. Amp up your eyeshadow with this color intensifying putty eye primer that locks in eyeshadow for a crease-proof look! Infused with vegan Squalane to help moisturize the eyelid while extending wear. 

Why we love: 

  • Each shade is suitable for all skin tones.
  • Extends the wear of eyeshadow for up to 12 hours
  • Crease-free
  • Smudge proof
  • 2 in 1 pigmented primer and eyeshadow base can be used alone for a matte color finish or under eyeshadow to boost intensity and long wear.
  • Targeted colors intensify color, add dimension & depth, color correct and help create a smoky finish. 

Choose the perfect shade for your desired end look:

White- intensifies brights

Cream- adds depth & color corrects

Rose- adds depth & color corrects

Sand- adds depth

Clay- adds depth & helps create a smoky effect

Black- adds depth & dimension, and helps create a smoky effect

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

#84875

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Net. Wt. 0.19 oz. (5.3g)

White: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Mica, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891) - Cream: Isododecane, Dimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Rose: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Mica, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Sand: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Clay: Isododecane, Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Black: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Talc, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl GlycolMAY CONTAIN:Black Iron Oxide (CI 77499), Black 2 (CI 77266)

Cruelty free and vegan
Eyeshadow Putty Primer

for all skin types

Each shade is suitable for all skin tones. For the perfect one for your desired end look.

What it delivers

  • Extends wear of eyeshadow for up to 12 hours
  • Prevent creasing and smudging
  • Intensifies eyeshadow color
  • Squalane for all-day nourishment
Putty Eye Primer is rated 3.6 out of 5 by 147.
Rated 1 out of 5 by from Not great I had high hopes for this since the elf lock it primer has been my holy grail. But, after only a few hours my eyeshadow looks terrible and has creasing.
Date published: 2021-02-26
Rated 4 out of 5 by from At first I thought it was really too dry to use. My tip? Use the flat end of a dry beauty sponge! Press it to the primer, twist a little, and there’s the perfect amount. It probably won’t look like enough, but I promise it is! I use the shade Cream. It was just enough to even the skin tone of my eyelids and make the shadow apply easier. After 8 hours of wear, I got very little creasing, and none that affected the look when my eyes were open.
Date published: 2021-02-24
Rated 5 out of 5 by from Great for crease cutting! I bought this in hopes it would be less drying than other eyeshadow primers and it delivered. Also great for a tight crease cut!
Date published: 2021-02-22
Rated 5 out of 5 by from My favorite primer tbh but weird application I know that it’s dry, but what i do is that i stick my brush in a potted cream primer (like nyx, or another brand, etc) then directly after swirl my brush in the elf putty eyeprimer. This helps it go on smoothly, but the putty primer overpowers it and it dries matte. It does not crease, I’ve went to amusement parks in 90 degree heat, on water rides and my shadow stayed put. Only issue with this primer is that i have to dip my primer in a cream primer before hand but the combination of the cream and putty is the best combo I’ve ever used. I think that there should be a head up on mixing this with a cream primer or something bc i don’t know how anyone could use this without mixing it. If you don’t it’s dry and patchy
Date published: 2021-02-21
Rated 1 out of 5 by from Very dry Hi! I'm usually not one to leave reviews, but I do feel strongly about this product. I was excited to use it, as I LOVE e.l.f products. However, this eye putty primer is *SO* dry. I have used my fingers, a brush, a wet makeup sponge and nothing helped me apply this primer! I used the color cream, so maybe it's only that color that has this problem, or maybe I received a bad one, but I have also heard others say that it is too dry. It tugs on my lids a lot and the product balls up in one spot and doesn't blend out. I really hope that there may be a reformulation sometime soon as I would love to have a full-coverage eye primer from e.l.f that isn't super dry! Again, I feel bad for leaving a poor review, but I wanted to give my honest opinion!
Date published: 2021-02-18
Rated 3 out of 5 by from Recommend It really does help my eyeshadows pop more. I like it better than concealer.
Date published: 2021-02-14
Rated 4 out of 5 by from Perfect For Oily Eyes I bought this in the shade White and wow! If you have oily eyelids and suffer with even high end eyeshadow primers like Urban Decay Primer Potion doing nothing for you give this a go! The quality of the product is amazing for the price point! I did my eyeshadow at 12am and I only have the tiniest amount of creasing right in my crease/eyelid fold. This is my biggest problem area where the oils on my eyes slide all the makeup here off and usually it's bare with some makeup residue left only a few hours after application. I did give this four stars just because the product is super dry...to the point where the whole cream popped out of the jar in one huge clump! It is so so dry you really need to rub your finger fairly hard across the surface to get any on your finger but patting it onto my lid was easy enough. Also because of the dry texture I recommend doing a few layers of this to really build up the product. I think if I had put more in my crease I might not even have any creasing! Highly recommend for how cheap this is.
Date published: 2021-02-05
Rated 2 out of 5 by from Not what I expected I bought this product to try as an alternative to eye primer and help bright colors show up better. It is very patchy and dry.
Date published: 2021-02-02
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Is this eyeshadow primer good for oily eyelids?

Asked by: Kahryl
yeah its really drying
Answered by: Jesusfollower
Date published: 2021-02-16

What would you use the black putty primer for? I'm not sure what the different colours do

Asked by: 36Malika
The black primer adds dimension when applying darker shadows. Please check out the chart on the product page of the primers that gives details on the shades.
Answered by: the elf team
Date published: 2021-02-03

Are returns or exchanges allowed?

Asked by: Alysssakittens
We apologize, we are not able to offer returns or exchanges, except for certain circumstances outlined in our return policy. Please see our FAQ's for details.
Answered by: the elf team
Date published: 2021-01-26

The putty feels very dry in pot, can I add something to make it creamy and easy to use?

Asked by: Honoria
We suggest that you warm a small amount of the product slightly with your fingers before application.
Answered by: the elf team
Date published: 2021-01-17

What can I add to soften the primer? It's quite dry and hard to work with

Asked by: CN29
We suggest that you massage the top of the primer with your fingertips so that the heat of you skin softens the product.
Answered by: the elf team
Date published: 2020-11-23

Is this oil free?

Asked by: Allyybear
Please click on the ingredients tab for a full list of ingredients.
Answered by: the elf team
Date published: 2020-10-07

Can I get this at walmart or target?

Asked by: Frankie2323
This is not currently available at Walmart or Target. It may be purchased at elfcosmetics.com or ulta.com.
Answered by: the elf team
Date published: 2020-08-03

How would you describe the texture? waxy or concealer-like?

Asked by: ritzie
This has a more waxy consistency which allows it to extend the wear of your eyeshadow.
Answered by: the elf team
Date published: 2020-07-22
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