Putty Eye Primer

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What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84876

How To Use

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Ingredients

Net. Wt. 0.19 oz. (5.3g)

White: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Mica, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891) - Cream: Isododecane, Dimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Rose: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Mica, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Sand: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Clay: Isododecane, Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Black: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Talc, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl GlycolMAY CONTAIN:Black Iron Oxide (CI 77499), Black 2 (CI 77266)

What is it: A moisturizing eye primer designed to add depth to your look and keep eyeshadow in place for 12 hours of crease-proof wear.

Why we love:

  • Unique creamy formula with a matte finish 12 hours of smudge-proof wear time
  • Delivers a boost of moisture to your eyelids
  • Can be worn alone or under eyeshadow to rev up intensity
  • Available in 6 shades ideal for all skin tones

Key Ingredients:  

  • Squalane - Balances and moisturizes skin

It’s prime time! Lock in your eye makeup look for 12 hours of crease-proof wear with this moisturizing primer. This is your makeup bag’s overachiever: use it to add depth and dimension to your lid, create an even base, color-correct, intensify bright eyeshadow, or wear it alone for a tint of subtle, matte color. The putty’s unique, velvety formula easily swipes over your lid, gripping your makeup and creating a smooth canvas to do your thing. Available in 6 universal shades.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

#84876

Apply to your eyelids with an e.l.f. eyeshadow brush or fingertips. Wear alone for a tint of color or apply eyeshadow on top for a vibrant, long-wearing look.

Pro Tip: Use the Putty Primer Applicator for easy and hygienic putty primer application.

Net. Wt. 0.19 oz. (5.3g)

White: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Mica, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891) - Cream: Isododecane, Dimethicone, Mica, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Rose: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Mica, Silica Silylate, Hydrogenated Polyisobutene, DisteardimoniumHectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Talc, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Sand: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Clay: Isododecane, Dimethicone, Trimethylsiloxysilicate, Mica, Polyethylene, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Talc, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl Glycol MAY CONTAIN:Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499) - Black: Isododecane, Dimethicone, Trimethylsiloxysilicate, Polyethylene, Talc, Ceresin, Polymethylsilsesquioxane, Silica Silylate, Mica, Hydrogenated Polyisobutene, Disteardimonium Hectorite, Squalane, Copernicia Cerifera (Carnauba) Wax, Lecithin, Polyhydroxystearic acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Propylene Carbonate, Triethoxycaprylylsilane, Phenoxyethanol, Caprylyl GlycolMAY CONTAIN:Black Iron Oxide (CI 77499), Black 2 (CI 77266)

Cruelty free and vegan
Eyeshadow Putty Primer

for all skin types

Each shade is suitable for all skin tones. For the perfect one for your desired end look.

What it delivers

  • Extends wear of eyeshadow for up to 12 hours
  • Prevent creasing and smudging
  • Intensifies eyeshadow color
  • Squalane for all-day nourishment
Putty Eye Primer is rated 3.5 out of 5 by 176.
Rated 1 out of 5 by from Going to the trash This product is a big nope for me. Its so dry. I had high hopes for it. The description says a creamy formula
Date published: 2021-05-11
Rated 2 out of 5 by from Dried out in the pot I don’t know if the product I’ve receive was dried but judging by the other comments I’m not the only one in this situation but the product is super dry. I really have to dig in the pot and warm it with my fingers to get some product. The texture is completely different from the face putty primer. It has a slight tint to it, but I’m not fond of the coverage. In terms of primer effectiveness, I have a very oily eyelid, and the shadow on top hold ok ... I’m hesistant to order an another one in case mine was just defective.
Date published: 2021-05-10
Rated 5 out of 5 by from A great edition to my routine I bought this to try as I had seen good things & I have to say I'm impressed. Applies easily with the putty primer applicator. Eyeshadow stayed in place with no creasing all day!
Date published: 2021-05-09
Rated 5 out of 5 by from Brilliant product Fantastic eye primer can be used alone to colour correct lids but brilliant under shaddow. Very impressed. I highly recomend
Date published: 2021-05-07
Rated 5 out of 5 by from Easy to use. Must have for bright or powder shadow I love the white primer. It's translucent and waxy, so it provides a good base for bright and pastel eye shadows without looking unnatural. I have absolutely no fall out when using this primer, though pencil eyeliner and mascara may still have very minor smudging after a full day of wear. There is still a bit of creasing when using powder eye shadow after full day, but it's significantly less compared to not using a primer. And it's not an issue when using a cream, gel or liquid eye product after it's set. Bonus point: You can use a flat brush to apply this as cut crease primer and layer another shadow on top. It's not as spreadable as a concealer, but the colours layer more smoothly.
Date published: 2021-05-05
Rated 1 out of 5 by from Dry So dry and pretty much unusable Going to Google ways to salvage this. Otherwise, will go in trash
Date published: 2021-05-01
Rated 1 out of 5 by from SO DRY I had high hopes for this but was so so dry and could not work with it - had come away from the edges like all moisture had been sucked out. Squalane where???
Date published: 2021-04-25
Rated 3 out of 5 by from It kinda works? I think this may be overhyped... it does kind of work, but it is tricky to use. I either use my finger to warm it up directly in the pot or I scoop some out and warm it up with my fingers then, before applying to my eye lids. However I found it can be a little patchy and also the staying power is not a strong as other, similarly priced eye primers from the drugstore market, which are easier to use with a doe foot applicator. It was fun to try, I’m sure I’ll use it up but I won’t repurchase. I have dry skin so perhaps this is why it wasn’t that effective for me.
Date published: 2021-04-20
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Is this eyeshadow primer good for oily eyelids?

Asked by: Kahryl
yeah its really drying
Answered by: Jesusfollower
Date published: 2021-02-16

What would you use the black putty primer for? I'm not sure what the different colours do

Asked by: 36Malika
The black primer adds dimension when applying darker shadows. Please check out the chart on the product page of the primers that gives details on the shades.
Answered by: the elf team
Date published: 2021-02-03

Are returns or exchanges allowed?

Asked by: Alysssakittens
We apologize, we are not able to offer returns or exchanges, except for certain circumstances outlined in our return policy. Please see our FAQ's for details.
Answered by: the elf team
Date published: 2021-01-26

The putty feels very dry in pot, can I add something to make it creamy and easy to use?

Asked by: Honoria
We suggest that you warm a small amount of the product slightly with your fingers before application.
Answered by: the elf team
Date published: 2021-01-17

What can I add to soften the primer? It's quite dry and hard to work with

Asked by: CN29
We suggest that you massage the top of the primer with your fingertips so that the heat of you skin softens the product.
Answered by: the elf team
Date published: 2020-11-23

Is this oil free?

Asked by: Allyybear
Please click on the ingredients tab for a full list of ingredients.
Answered by: the elf team
Date published: 2020-10-07

Can I get this at walmart or target?

Asked by: Frankie2323
This is not currently available at Walmart or Target. It may be purchased at elfcosmetics.com or ulta.com.
Answered by: the elf team
Date published: 2020-08-03

How would you describe the texture? waxy or concealer-like?

Asked by: ritzie
This has a more waxy consistency which allows it to extend the wear of your eyeshadow.
Answered by: the elf team
Date published: 2020-07-22
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