SMS Marketing Terms and Conditions

e.l.f. Cosmetics
Effective as of January 28, 2019

These are the terms and conditions for your participation in e.l.f. Cosmetics, Inc.’s text messaging program (the “e.l.f. Text Alert Program”). e.l.f. Cosmetics, Inc. is referred to in these terms and conditions as “e.l.f. Cosmetics” or “we”).

These Terms contain important information about your rights and obligations. By participating in the e.l.f. Text Alert Program, you fully and unconditionally accept and agree to these terms and conditions. If you do not agree to them, please do not participate in the e.l.f. Text Alert Program. We may revise these terms and conditions at any time by updating this page.

Communications and Consent to Electronic Notices

When you opt-in as instructed below, you will be enrolling in the e.l.f. Text Alert Program.

By enrolling in the e.l.f. Text Alert Program, you are expressly consenting to receive 10 electronic communications a month from e.l.f. Cosmetics (and others texting on its behalf, including text messages made with an automatic telephone dialing system) on the mobile device associated with the telephone number you provided to e.l.f. Cosmetics for this purpose. You may opt-out of these communications at any time. Consent to receive marketing text messages is not required to purchase any goods or services.

How to Opt-In

To opt-into the e.l.f. Text Alert Program (and receive text messages from us), please text JOIN to 96197.

You may also opt-into the e.l.f. Text Alert Program (and receive text messages from us) by enrolling in the e.l.f. Text Alert Program at

How to Opt-Out

To opt out of the e.l.f. Text Alert Program (and stop receiving text messages from us), text STOP to 96197.


For additional information, text HELP to 96197. You can also contact us using the contact information detailed in the “Contact Us” section

Supported Carriers

Supported carriers may change from time to time, but currently include:

AT&T, Sprint, T-Mobile®, Verizon Wireless, Boost, Cricket, MetroPCS, U.S. Cellular, Virgin Mobile, ACS Wireless, Appalachian Wireless, Bluegrass Cellular, Carolina West Wireless, Cellcom, C-Spire Wireless (formerly Cellsouth), Cellular One of East Central Illinois, Cincinnati Bell Wireless, Cross (dba Sprocket), Duet IP, Element Mobile, EpicTouch, GCI Communications, Golden State, Hawkeye (Chat Mobility), Hawkeye (NW Missouri Cellular), Illinois Valley Cellular, Immix (Keystone Wireless / PC Management), Inland Cellular, iWireless, Mobi PCS (Coral Wireless LLC), Mosaic, MTPCS / Cellular One (Cellone Nation), Nex-Tech Wireless, nTelos, Panhandle Telecommunications, Peoples Wireless, Pioneer, Plateau, Revol Wireless, Rina - Custer, Rina - All West, Rina - Cambridge Telecom Coop, Rina - Eagle Valley Comm, Rina - Farmers Mutual Telephone Co, Rina - Nucla Nutria Telephone Co, Rina - Silver Star, Rina - South Central Comm, Rina - Syringa, Rina - UBET, Rina - Manti, South Canaan / CellularOne of NEPA, Thumb Cellular, Union Wireless, United, Viaero Wireless, West Central Wireless, Leaco, Nemont/Sagebrush. T-Mobile is not liable for delayed or undelivered messages.


To participate in the e.l.f. Text Alert Program, you must be a resident of the United States and 13 years of age or older. By participating in the e.l.f. Text Alert Program, you are confirming you are over the age of 13. We reserve the right to require you to prove that you are at least 13 years of age.


Message and data rates may apply to each text message sent or received in connection with the e.l.f. Text Alert Program, as provided in your mobile telephone service rate plan (please contact your mobile telephone carrier for pricing plans), in addition to any applicable roaming charges.

Your Mobile Telephone Number

You represent that you are the account holder for the mobile telephone number(s) that you enroll in the e.l.f. Text Alert Program. You are responsible for notifying us immediately if you change your mobile telephone number.

Access or Delivery to Mobile Network is Not Guaranteed

Delivery of information and content to a mobile device may fail due to a variety of circumstances or conditions. You understand and acknowledge that network services, including but not limited to mobile network services, are outside of our control, and we are not responsible or liable for issues arising from them.

Termination of the e.l.f. Text Alert Program

We may suspend or terminate your receipt of text messages if we believe you are in breach of these terms and conditions. Your receipt of text messages from us is also subject to termination if your mobile telephone service terminates or lapses. We also reserve the right to modify or discontinue, temporarily or permanently, all or any part of the e.l.f. Text Alert Program, with or without notice.


We take your privacy seriously. Please click here to review our Privacy Notice.

Contact Us

If you have questions or concerns about these terms and conditions or the e.l.f. Text Alert Program, please contact us. Our contact information can be found here.