Fall Favorites

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Fall Makeup Favorites For the Season

Welcome to the e.l.f.’ fall makeup favorites, home to our newest and most-loved makeup must-haves that are perfect for achieving this season's new fall makeup! Here you'll find everything you need to update your eyes, lips, and face with the latest and greatest must-have makeup, whether you're in the market for a new lip gloss, or this season's best eyeshadow palette.

We have the trending liquid glitter eyeshadow and lip plumping lip gloss to help celebrate the season. We have a tinted lip balm in every shade to fit your mood! Give your brows some love with our retractable eyebrow pencil in 6 shades for natural looking brows.

As move into fall make sure you keep your skin hydrated. Take care of your lips with our lip exfoliator to keep your lips moisturized and smooth. Keep your skin hydrated with Holy Hydration! skincare for dry skin.

While some new makeup trends come and go, and others become instant classics, what never changes is e.l.f.’s commitment to bringing you high quality, affordable, vegan, cruelty-free makeup. Shop confidently knowing that whether you're buying your favorite lipstick for the tenth time, or a brand new face primer we just launched, it will be animal-friendly and budget-friendly. So go ahead and fill your makeup bag with the best new makeup must-haves. With prices as pretty as this fall’s colors, there's no reason not to!